From Confusion to Clarity for Dentists and Physicians: San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge... 5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena: Young lawyers can face some uphill battles out of law school. The dream of defending the... Signs That Origination Sharing Is NOT Working: In the course of our Partner Compensation System work, we have seen many law firms that... The Surprising Sentence That Keeps Prospects Reading (and Buying): You spend time and resources writing a marketing piece. So why not make sure as many... THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell: Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me... How and Why to Start and Market Your Own Non-Profit Organization: Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage... Community News – November 2018: Higgs Fletcher & Mack announced the addition of Robert W. Lincoln to the Business... Altruism Drives Family Law Attorney’s Success: Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off...
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From Confusion to Clarity for Dentists and Physicians

San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge of Two Industries The leading edge of any industry is occupied by “few and far between” people and organizations, yet Matthew W. Odgers has staked out a leadership position in the legal profession and as a counselor and advisor to the […]

5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena

Young lawyers can face some uphill battles out of law school. The dream of defending the innocent, prosecuting the guilty or triumphing for the little guy is quickly overshadowed by the crowded practice of law. Recent articles such as Huffpost’s “Mamas, Don’t Let Your Babies Grow Up to Be Lawyers” and CBS News’s “5 Reasons […]

Signs That Origination Sharing Is NOT Working

In the course of our Partner Compensation System work, we have seen many law firms that allow origination credits to be “shared” for purposes of both financial reporting and compensation-setting. Of course, the goal is to promote sharing, teamwork, and collaboration by allowing two or more Partners to divide the credit for the efforts and […]

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big clients. I did exhaustive research. Of course, every marketer knew that “getting business from existing clients is five times easier than getting a new […]

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

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  • Altruism Drives Family Law Attorney’s Success

    Altruism Drives Family Law Attorney’s Success

    Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family Law and a DRIVE to Help Individual People and Families One-on-One How many students attend law school with becoming an attorney only one of many options? That’s precisely the situation Puja Sachdev found herself in. Today she is a successful family law attorney […]

  • NETWORKING Planning, Persistence, and Practice

    NETWORKING Planning, Persistence, and Practice

    Do not just attend an event—attend with purpose. To go with purpose means setting goals. Clearly, you want to enjoy your time, but you hope to have ROI too. Look ahead to see what you need to accomplish before, during, and after the event and determine if it is a worthwhile investment of your time, […]

  • Things Lawyers Do ...

    Things Lawyers Do …

    I just took my first long vacation in, well, pretty much ever. I’ve taken time off before of course, but this was my first two weeks out of the office in 25 years. And that includes two honeymoons, by the way. I spent those two weeks in Coeur d’Alene, Idaho, the perfect place for me. […]

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