Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSArchive for November, 2011

Beating Back Time Bandits

Beating Back the Time Bandits: How to Save An Hour Per Day

Time is your most valuable asset.  And it is perishable.  You will never again get back the ten minutes you spent figuring out how to install the toner on the copy machine.  That time is gone. Everyone wants more time from you.  Your spouse wants you to spend more time with the kids.  Your paralegal […]

Video is a competitive advantage

Video is a Competitive Advantage in Law Firm Marketing

The Internet can be a useful law firm marketing tool.  If used correctly, Internet marketing can be targeted, effective and produce a high return on investment. But the Internet has become one of the most competitive forms of advertising media available to attorneys.  And it has become overrun with people who will take your money […]

what did you sell today

What Did You Sell Today?

I have a profitable little habit I want to share with you. It’s a habit I picked up out of necessity.  You know – the need to eat – the need to feed my kids. Every day I make it my mission to sell something to someone. I am in the business of helping lawyers […]

Earn the Privilege of Being Selective

Earn the Privilege of Being Selective

Last week I selected 100 people from my list of Rainmaker Minute subscribers and I made them an irresistible offer. You see, I’ve developed a new self paced coaching program and I need 10 new lawyers to test it each month.  So last Thursday I sent an email to 100 people on my subscriber list […]

High-Pressure Selling VS. Dignified Marketing Depends On How You Use The Three Cons

High-Pressure Selling VS. Dignified Marketing Depends On How You Use The Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice –and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to […]

How to Handle an Angry Client

How to Handle an Angry Client

Too many attorneys, when faced with clients who range from dissatisfied to down right angry, choose the loser’s path by postponing handling the situation. This results in one of two things happening. Either the angry client decides the problem isn’t worth the aggravation and cools down (what every attorney wishes would happen, but like many […]

How to Increase Your Law Firm Profits Over 30 Percent

How to Increase Your Law Firm Profits Over 30 Percent

In the competitive and commoditized world of legal services, we’re told we must have an effective marketing campaign to get new clients. And when most of us think about marketing, we envision glossy brochures glorifying the firm’s pedigree, power lunches, or shaking hands at useless and annoying networking events, mixing sweaty palms with pigs in […]

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