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Video is a Competitive Advantage in Law Firm Marketing

Video is a competitive advantageThe Internet can be a useful law firm marketing tool.  If used correctly, Internet marketing can be targeted, effective and produce a high return on investment.

But the Internet has become one of the most competitive forms of advertising media available to attorneys.  And it has become overrun with people who will take your money and do little to help you.

One of the best opportunities in law firm Internet marketing today is the use of video.

Here are three reasons why every attorney should incorporate video into law firm marketing IMMEDIATELY:

Video Develops a More Personal Relationship with the Website Visitor

People who watch you videos feel as though they know you personally.  This has been happening for years with television personalities.  It is now possible for the everyday person to develop a similar relationship with the viewing audience.

Make a few videos each month, post them on your website and, over time, you will notice a difference in the type of clients you attract.  Your clients will be less skeptical and more willing to do business.  They will feel as though they already know you.

Video Enhances Your Credibility

Adding video to your website is similar to doing a mini-speaking engagement.  Any time you speak to a group of people you have the benefit of the enhanced credibility that comes with taking the stage.  You can leverage and multiply this advantage by using video on your website.

Video Offers an Advantage with Search Engines

You still have the opportunity to be a law firm marketing video pioneer.  There are few people using video effectively.  Entering the world of video marketing now will allow you to leverage the power of search engine optimization for your videos.

Search Engine Optimization is complicated and expensive.  Video offers you an opportunity to move to the top of the search engine listings, but you must get going.  Law firm marketing will undoubtedly turn to video quickly in the near future.

Dave Lorenzo

Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life. People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.

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About the Author: Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life. People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.

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