DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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RSSArchive for February, 2012

5 Simple Ways to Lead in Uncertain Times

5 Simple Ways to Lead in Uncertain Times

Leadership today, due to uncertain economic times, plays an even more important role than ever before. The role of a leader now means more than just managing the bottom line. It means always remembering that your first priority is your people. Great leaders never forget that their employees are the keys to an organization’s success! […]

Three Questions About Your Law Firm and Your Life

Three Questions About Your Law Firm and Your Life

Where are you right now, in your career and in your life? Are you where you thought you would be? Does your law practice, your business, enhance your life or detract from it? One cold winter morning ten years ago I was not focused on those three questions.  I was not focused on anything.  I […]

How to choose the right specialty

How to choose the right specialty

“What should I specialize in?” attorneys often ask me. “Find something you are passionate about,” I usually answer. “You can be successful at almost anything, so you might as well find something you enjoy.” But sometimes it’s difficult to know what we enjoy. We may like certain aspects of one area (e.g., the large fees […]

How to Build Your Law Practice with Dignity

How to Build Your Law Practice with Dignity

Here’s the only marketing plan you’ll ever need Lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. STEP #1: Identify the services you want to market and the niche you want to […]

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