Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... San Diego Personal Injury Attorneys Motivated to Care: “The most important thing is that you care about what you do. As an attorney I care... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event.... What’s New in Structured Settlements? A Lot!: Structured settlements became a popular alternative to lump sum settlements in the 1970s.... Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort: How do you present fees in a way that emphasizes the value of your services and takes the...
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RSSArchive for March, 2012

From Zero to Warp Speed

From Zero to Warp Speed

The Demands of the Legal Industry Drive Hutchings Court Reporters, LLC to Stay Ahead of the Pack “We’ve learned over the years that technology can move from zero to warp speed in a very short period of time,” says Kathy Konzen, Account Executive for San Diego’s Hutchings Court Reporters, LLC. Certainly, Hutchings has more than […]

Business Growth Depends on Multilevel Marketing — Rain Today

Business Growth Depends on Multilevel Marketing — Rain Today

Does the term “multilevel marketing” conjure up images of people signing up their friends and relatives to sell cosmetics, jewelry, vitamins, and household gear, with all the money flowing toward the top of a pyramid? If so, you will probably cringe if I suggest you become a multilevel marketer. But there is another definition of […]

Writing Your Personal Marketing Plan

Writing Your Personal Marketing Plan

Does the management at your firm simply dress up the lawyers as hunters, send them into the woods, and tell them to shoot at anything that moves? Instead, you should practice premeditated business development and make 2012 the best year financially in your career. Be aware that there are opportunities galore. A recent survey showed […]

How to Use White Papers as Your Secret Weapon

How to Use White Papers as Your Secret Weapon

Many people struggle with the fact that professionals – particularly attorneys – actually need to “sell.”  For many of them, selling is a dirty word.  They hear it and they think of people going door to door to try and move vacuums or some sort of home-use product.  In reality, sales and selling is the […]

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