Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSArchive for March, 2012

From Zero to Warp Speed

From Zero to Warp Speed

The Demands of the Legal Industry Drive Hutchings Court Reporters, LLC to Stay Ahead of the Pack “We’ve learned over the years that technology can move from zero to warp speed in a very short period of time,” says Kathy Konzen, Account Executive for San Diego’s Hutchings Court Reporters, LLC. Certainly, Hutchings has more than […]

Business Growth Depends on Multilevel Marketing — Rain Today

Business Growth Depends on Multilevel Marketing — Rain Today

Does the term “multilevel marketing” conjure up images of people signing up their friends and relatives to sell cosmetics, jewelry, vitamins, and household gear, with all the money flowing toward the top of a pyramid? If so, you will probably cringe if I suggest you become a multilevel marketer. But there is another definition of […]

Writing Your Personal Marketing Plan

Writing Your Personal Marketing Plan

Does the management at your firm simply dress up the lawyers as hunters, send them into the woods, and tell them to shoot at anything that moves? Instead, you should practice premeditated business development and make 2012 the best year financially in your career. Be aware that there are opportunities galore. A recent survey showed […]

How to Use White Papers as Your Secret Weapon

How to Use White Papers as Your Secret Weapon

Many people struggle with the fact that professionals – particularly attorneys – actually need to “sell.”  For many of them, selling is a dirty word.  They hear it and they think of people going door to door to try and move vacuums or some sort of home-use product.  In reality, sales and selling is the […]

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