From Confusion to Clarity for Dentists and Physicians: San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge... 5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena: Young lawyers can face some uphill battles out of law school. The dream of defending the... Signs That Origination Sharing Is NOT Working: In the course of our Partner Compensation System work, we have seen many law firms that... The Surprising Sentence That Keeps Prospects Reading (and Buying): You spend time and resources writing a marketing piece. So why not make sure as many... THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell: Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me... How and Why to Start and Market Your Own Non-Profit Organization: Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage... Community News – November 2018: Higgs Fletcher & Mack announced the addition of Robert W. Lincoln to the Business... Altruism Drives Family Law Attorney’s Success: Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off...
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RSSArchive for March, 2012

From Zero to Warp Speed

From Zero to Warp Speed

The Demands of the Legal Industry Drive Hutchings Court Reporters, LLC to Stay Ahead of the Pack “We’ve learned over the years that technology can move from zero to warp speed in a very short period of time,” says Kathy Konzen, Account Executive for San Diego’s Hutchings Court Reporters, LLC. Certainly, Hutchings has more than […]

Business Growth Depends on Multilevel Marketing — Rain Today

Business Growth Depends on Multilevel Marketing — Rain Today

Does the term “multilevel marketing” conjure up images of people signing up their friends and relatives to sell cosmetics, jewelry, vitamins, and household gear, with all the money flowing toward the top of a pyramid? If so, you will probably cringe if I suggest you become a multilevel marketer. But there is another definition of […]

Writing Your Personal Marketing Plan

Writing Your Personal Marketing Plan

Does the management at your firm simply dress up the lawyers as hunters, send them into the woods, and tell them to shoot at anything that moves? Instead, you should practice premeditated business development and make 2012 the best year financially in your career. Be aware that there are opportunities galore. A recent survey showed […]

How to Use White Papers as Your Secret Weapon

How to Use White Papers as Your Secret Weapon

Many people struggle with the fact that professionals – particularly attorneys – actually need to “sell.”  For many of them, selling is a dirty word.  They hear it and they think of people going door to door to try and move vacuums or some sort of home-use product.  In reality, sales and selling is the […]

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