Defending Clients Against the True Cost of Cannabis Prohibition: In the rapidly-changing, fast-paced area ofcannabis law, the Law Offices of Michael E.... How to Become a Motivational Leader at Your Firm: A leader should not only guide others to ensure great professional success, but also... Zero $ Investment: Fast Lane for Lawyers on LinkedIn: Why remain invisible to nearly 550+ million LinkedIn professionals? - LinkedIn, recently... Eleven “MORE” SEO Specialists Share Their Best Tips for Lawyers: “IF YOU WERE WORKING WITH AN ATTORNEY TO IMPROVE A LAW FIRM’S SEARCH ENGINE... How Lawyers Can Mindfully Cope With Changes Coming To the Legal Profession: The legal profession is facing an avalanche of change in the way it conducts its... 5 Absolute Musts For Effective Law Firm Intake: Whether you are a large corporate law firm or small personal injury firm, your intake... Community News – March 2018: Environmental Law Group LLC announces that Jana Mickova Will has joined the firm. Will... New Approaches To Old Challenges IN ELDER LAW: “For me, elder law is estate planning. However, unlike traditional estate planning,... CONNECTING People: “A career change, whether lateral or vertical, is a significant moment in someone’s... California Case Summaries Civil™ Organized Succinct Summaries of New Civil Cases: CALIFORNIA SUPREME COURT - Torts - T.H. v. Novartis Pharmaceuticals Corporation (2017) _...
Executive Presentations-468x60-1

Using Google Voice for Legal Lead Intake

Google’s online phone service,Google Voice is a great free tool for use in legal marketing campaigns.

With ad dollars tied up in a variety of marketing initiatives, it’s important to have an affordable way to track and close incoming referrals. Google Voice provides a free local telephone number, voicemail transcription, free text messages, and a variety of other features that make it an awesome marketing tool.

Getting started

To get started, simply travel to and sign in with your existing Gmail or Google Account. If you don’t have a Google Account, sign up for one. Once you’re logged in, you’ll be prompted to choose your free telephone number.

Tracking leads

After you have your free number placed in a marketing campaign, you’ll need to track incoming leads. Google Voice’s history feature makes this easy. When you’re logged into the dashboard, select “history” from the menu on the left in order to view all of the calls and text messages sent to your number.

From the history page, you can leave notes on each message for future follow up, star important messages, or extract the data into a spreadsheet for further analysis.

Making every communication count

A free phone number and tracking functionality are great, but you need to effectively communicate with your leads in order to close them. This is where Google Voice’s call and text forwarding capabilities come into play.

By selecting the gear icon in the upper right and clicking “settings,” you can set and change call forwarding numbers, forward text messages to an email address, and record greetings in the name of your firm or organization.

Recording a professional greeting is important; otherwise callers will hear generic Google Voice prompts when they call or reach voicemail. That being said, you should try to answer every call live.

Google Voice allows you to forward calls to multiple numbers at once and update those settings on the fly via their portal. So, during the day, you can have calls forwarding to your office, then update it after hours to forward to your cell phone or after-hours answering service. This flexibility helps ensure that every call reaches a person and not your voicemail.

There you have it! A few simple steps and you’re set up to track and close leads for free.

Gere Jordan

Gere Jordan, a business development associate at Continental Message Solution, a nationwide contact center and provider of attorney answering services. Learn more at

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
PDF24    Send article as PDF   

Filed Under: Technology

About the Author: Gere Jordan, a business development associate at Continental Message Solution, a nationwide contact center and provider of attorney answering services. Learn more at

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls
    Sorry, there are no polls available at the moment.