San Diego Personal Injury Attorneys Motivated to Care: “The most important thing is that you care about what you do. As an attorney I care... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event.... What’s New in Structured Settlements? A Lot!: Structured settlements became a popular alternative to lump sum settlements in the 1970s.... Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort: How do you present fees in a way that emphasizes the value of your services and takes the... Organized Succinct Summaries of Some New California Civil Cases: CALIFORNIA SUPREME COURT - Torts - Rubenstein v. Doe No. 1 (2017) _ Cal.5th _, 2017 WL... Community News – October 2017: Wilson Turner Kosmo LLP is pleased to announce that Hali Anderson has joined the firm as... White Glove Service for San Diego’s Hospitality Industry: Driven by Passionate People, Stokes Wagner Provides 5-Star Legal Services to Those in the... People Skills, Digital Leadership, Empowered Clients: Jackson & Wilson Showcase the Human Side of Law and Business withCutting-Edge... Attorney Safety: Interview With Stephen Kelson: Earlier this year, I shared statistics about threats of violence made against attorneys....
Executive Presentations-468x60-1

Using Google Voice for Legal Lead Intake

Google’s online phone service,Google Voice is a great free tool for use in legal marketing campaigns.

With ad dollars tied up in a variety of marketing initiatives, it’s important to have an affordable way to track and close incoming referrals. Google Voice provides a free local telephone number, voicemail transcription, free text messages, and a variety of other features that make it an awesome marketing tool.

Getting started

To get started, simply travel to voice.google.com and sign in with your existing Gmail or Google Account. If you don’t have a Google Account, sign up for one. Once you’re logged in, you’ll be prompted to choose your free telephone number.

Tracking leads

After you have your free number placed in a marketing campaign, you’ll need to track incoming leads. Google Voice’s history feature makes this easy. When you’re logged into the dashboard, select “history” from the menu on the left in order to view all of the calls and text messages sent to your number.

From the history page, you can leave notes on each message for future follow up, star important messages, or extract the data into a spreadsheet for further analysis.

Making every communication count

A free phone number and tracking functionality are great, but you need to effectively communicate with your leads in order to close them. This is where Google Voice’s call and text forwarding capabilities come into play.

By selecting the gear icon in the upper right and clicking “settings,” you can set and change call forwarding numbers, forward text messages to an email address, and record greetings in the name of your firm or organization.

Recording a professional greeting is important; otherwise callers will hear generic Google Voice prompts when they call or reach voicemail. That being said, you should try to answer every call live.

Google Voice allows you to forward calls to multiple numbers at once and update those settings on the fly via their portal. So, during the day, you can have calls forwarding to your office, then update it after hours to forward to your cell phone or after-hours answering service. This flexibility helps ensure that every call reaches a person and not your voicemail.

There you have it! A few simple steps and you’re set up to track and close leads for free.

Gere Jordan

Gere Jordan, a business development associate at Continental Message Solution, a nationwide contact center and provider of attorney answering services. Learn more at http://www.continentalmessage.com.

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
PDF24    Send article as PDF   

Filed Under: Technology

About the Author: Gere Jordan, a business development associate at Continental Message Solution, a nationwide contact center and provider of attorney answering services. Learn more at http://www.continentalmessage.com.

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls
    Sorry, there are no polls available at the moment.