DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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RSSArchive for December, 2012

Community News - December 2012

Community News – December 2012

Angela M. Jae has joined Casey Gerry as its newest associate attorney. Jae will join the team specializing in personal injury, as well as product liability litigation. Prior to joining Casey Gerry, Jae spent six years as a senior associate in the litigation department at San Diego-based Tosdal, Smith, Steiner & Wax. Jae earned her […]

Critical Mass

Critical Mass

Since 1978, the plaintiff firm, which was founded by Vincent J. Bartolotta Jr. and Michael T. Thorsnes (retired), has consistently proven its ability to produce incomparable results for its clients, while maintaining the lean inner dynamics of a well-oiled machine. In fact, since the inception of the firm, their verdicts and settlements have surpassed more […]

Financial Measures that Matter

Financial Measures that Matter

Properly dimensioning individual financial and strategic contributions to the success of any professional services firm requires assessment of more than simple personal fee production. Absolutely, measuring personal billings matters: we mustn’t lose sight of accountability for direct, current contribution to revenues and financial health of the firm. Just as assessment of the strategic health of […]

Legal Business Development: What To Do With The Leads You Acquire At A Conference

Legal Business Development: What To Do With The Leads You Acquire At A Conference

I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day conference that was truly filled with people who are her target market. First and foremost, it’s about building relationships, so where do we begin? The […]

The Key to Time Management and Achieving Work/Life Balance

The Key to Time Management and Achieving Work/Life Balance

Good time management does not consist of following numerous rules for handling emails, telephone calls, errands, crises, or the myriad assignments and distractions we face every day. Instead, it comes down to one fundamental rule: Do everything now that you now know you have to do. This may sound like mumbo jumbo or a fortune […]

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

In one of its latest commercials, Samsung, for example, seeks to push away the status-seeking crowd often associated with Apple products. In fact, the company blatantly alienates a huge audience. Is this a smart move? Well, I’m not a fan of attack tactics. But I understand the reasoning behind Samsung’s strategy. The company’s marketing staff […]

Controlling Witnesses on Direct and Cross

Controlling Witnesses on Direct and Cross

In virtually any case you try, you will be confronted with the uncontrollable witness. Unfortunatley, an out-of-control witness can destroy a case. Your job Is to prevent this from occurring. There are many ways to deal with the out-of-control witnesses, but the starting point is to listen to the witness and pay attention to each […]

Clues to Consider During an Investigative Interview

Clues to Consider During an Investigative Interview

Interviews are often conducted during fraud investigations, audits, and other accounting and consulting engagements to solicit background and other relevant information. But how does the interviewer know whether an interviewee is being truthful? The AICPA’s Practice Aid 07-1, Forensic Accounting—Fraud Investigations provides insight for CPAs conducting interviews. It indicates that skepticism should be maintained, regardless […]

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Your prospect is in your office. You’ve explained everything in detail.  Yet for some unknown reason, he hasn’t agreed to move forward. Here are tools you can use to turn your prospect’s hesitation into an enthusiastic yes! Credibility These tools help overcome your prospect’s hesitancy if it is due to his lack of trust in you […]

Marketing For Lawyers And Writing For Relationships Using A Personal Approach

Marketing For Lawyers And Writing For Relationships Using A Personal Approach

When it comes to marketing for lawyers, building a relationship with

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