DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
Cole Casey - small banner

RSSArchive for April, 2013

MILLER TIME

MILLER TIME

Craig Miller’s Solo Practice Is Born of Instinct and an Independent Spirit Craig Miller is honest when he talks of mourning the recent passing of his partner and mentor of 22 years, Harvey Levine. When Levine, nationally recognized trial attorney and expert in insurance, finally retired from practice in 2010, Craig Miller was his only […]

The Top 10 California Legal Ethics Rulings of 2012

The Top 10 California Legal Ethics Rulings of 2012

Volume 9 of Ethics  Quarterly abstracted 49 rulings  from California state and federal courts. The issues addressed in the ten most significant ethics-related rulings  abstracted in this volume (one of the cases is actually from the very end of 2011, too late to be included on last year’s list) range from the discoverability of attorney-directed […]

The Myth of the "Natural Rainmaker"

The Myth of the “Natural Rainmaker”

“She’s a natural. You either have it or you don’t.” In 20 years of coaching attorneys, I frequently heard remarks like this, where “natural” referred to rainmaking ability. For many lawyers, it was accepted as an article of faith, not requiring substantiation. Lawyers were either “natural rainmakers” or not. This belief is tantamount to suggesting that […]

BUILDING RELATIONSHIPS WITH NON-CLIENTS

BUILDING RELATIONSHIPS WITH NON-CLIENTS

It’s a typical scenario. You meet someone new at an association meeting or networking reception. You have a nice conversation, get a business card and return to your office. Now what? For many lawyers, taking the next step with a prospective client is a formidable challenge. Of course, there are passive activities that can and […]

10 LinkedIn Techniques To Increase Visibility and Add New Clients

10 LinkedIn Techniques To Increase Visibility and Add New Clients

1. Look for the 2nd Generation Connection. Example: Let’s say you want to reach Raymond Ramsey, Counsel, Bechtel Corp. – Enter Raymond Ramsey Bechtel in the LinkedIn people search box. – Notice if a “generation” number is placed next to his name. – If it’s “2nd” then that means you have a common “connection.” – […]

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

WARNING: e-Discovery Missteps Can Open Up the Door to Identity Theft

Corporate legal departments and law firms that host and review data

The Clock Is Ticking: Is Your Firm Ready for The Coming Changes To Health Care?

The Clock Is Ticking: Is Your Firm Ready for The Coming Changes To Health Care?

I know we’re just barely getting to the end of tax season, but that means that we’re also well into the second quarter of 2013. Consequently, that means that we are less than 9 months from ringing in the Affordable Care Act (ACA) along with the New Year. So while I hate to be the […]

Return on Your Law Firm Marketing Investment

Return on Your Law Firm Marketing Investment

How do you evaluate law firm marketing investments? How do you decide if you should sponsor an event, place an ad in a trade magazine or join a referral service? The best way to make this decision is to look at the potential Return on Investment from each initiative. There are three things to take […]

Community News-April 2013

Community News-April 2013

Higgs Fletcher & Mack is pleased to announce that Laura Buckley has moved from associate to partner. Buckley joined the firm in 2009 and practices in all areas of federal and state taxation. Buckley represents individuals and businesses before the Internal Revenue Service and the state taxing agencies in the United States Tax Court and […]

  • Polls
    Sorry, there are no polls available at the moment.