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AJAY GUPTA

“I always knew I would go to law school at some point in time. I was involved with real estate development prior to going to law school. While growing up I watched my family go through a myriad of partnership issues. Law always seemed like a natural fit for me,” says Ajay Gupta, Founder of Gupta Legal Center, P.C.

Indeed, he saw that a practice rooted in business and real estate law would enable him to help others to prevent the issues his parents faced. It would also allow him to fight for those facing uphill legal battles against opponents with a great deal of legal firepower.

In order to make sure that he was best equipped to help clients to achieve desired results, and to ensure that they were satisfied with their experience with him, Gupta used three main strategies.
To ensure that he was offering comprehensive counsel, Gupta became an expert in insolvency issues, since they are often ancillary to foreclosure litigation, real estate negotiations, small business disputes and unlawful detainer cases. “I opened the firm as a real estate practice in 2008. It wasn’t the best time to start a business. As a real estate attorney in that period, I quickly realized that I needed to become an expert in bankruptcy in order to properly assist my clients. Today, I am one of 11 certified bankruptcy specialists in San Diego County,” he says.
Continuing he adds, “While bankruptcy only makes up about 25% of our practice, having a thorough understanding of insolvency and foreclosure issues allows me to have a unique insight as to the viability of various cases.”

The second strategy Gupta implemented is a focus on managing client experiences. “Any litigator can take a good fraud case,” says Gupta. “But the key to good customer service is setting the expectation. In evaluating prospective clients we look at not only the legal and financial disposition of the client but we also look at the client’s emotional capacity to handle litigation. Before I let a client write a check I often remind them that while they are very angry now, are they still going to be this angry in six months? People need to understand what they are signing up for. If they have never been in litigation before, they often don’t know how challenging it can be.”

Once Gupta has taken a case, he works to provide flexible billing, and affordable pricing. “Our rates and billing practices are considerably lower than the large firms around town, and as a small firm, we are able to tailor unique fee structures that fit our clients’ needs. When an individual has a strong case, we are able to offer hybrid contingency cases that allow our clients to move forward with representation,” he adds. Gupta’s strategies have paid off. Six years after opening Gupta Legal Center, his business is largely based on referrals, and he has experienced no turnover. “My paralegal, April Steffen, has been with us since we opened in 2008. My law clerk, Chris Hooper, has been with me for four years. We have a family type environment here where we take care of each other. I really do look forward to coming in to work every day.”

Karen Gorden

Karen Gorden is a Staff Writer for Attorney Journal.

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About the Author: Karen Gorden is a Staff Writer for Attorney Journal.

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