DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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RSSArchive for January, 2015

PLEASANT SURPRISE

PLEASANT SURPRISE

Bill Shapiro never expected to become one of OC’s top trial attorneys, but talent and passion coupled with a commitment to civility and desire to create positive changes in the world has made him precisely that for 37 years and counting. “I received some terrific advice right after passing the Bar. A great lawyer told me: Do everything […]

Bringing A Bit of HOLLYWOOD to San Diego

Bringing A Bit of HOLLYWOOD to San Diego

ALEX OZOLS’ CUTTING EDGE CRIMINAL DEFENSE BRAND IS BACKED BY RESULTS & REFERRALS; POWERED BY PASSION In the past year, a lot has changed for Alex Ozols, founder of Ozols Law Firm in San Diego. From a young attorney on the rise, fighting to carve a name for himself in the highly adversarial field of criminal […]

BREATHING NEW LIFE INTO A LAW FIRM’S AGING RECEIVABLES

BREATHING NEW LIFE INTO A LAW FIRM’S AGING RECEIVABLES

When it comes to managing their receivables, many firms tend to regard this as an aspect of financial management. It is, after all, about money; you can touch and feel the dollars. However, receivables management is just as much a function of practice management. It is not just about numbers. Behind most receivables more than […]

Legal Marketing. Lessons from a Marketing Consultant.

Legal Marketing. Lessons from a Marketing Consultant.

AFTER 15 years of working with both individual lawyers and firms, I’ve come to realize that not all marketing strategies were made for everyone. For some, creative is the route to follow, while others fare better when focusing on the basics. Taking into account time, experience and marketing goals, I personalize every marketing plan I […]

McIntyre’s Civil Alert

McIntyre’s Civil Alert

U.S. SUPREME COURT Civil Rights Johnson v. City of Shelby, Mississippi _ U.S. _ (2014): The U.S. Supreme Court reversed the summary judgment in a case by police officers alleging violation of their due process rights. No heightened pleading rule requires plaintiffs seeking damages for violations of constitutional rights to invoke 42 U.S.C. §1983 expressly […]

Low Batting Average? Or Too Few At-Bats?

Low Batting Average? Or Too Few At-Bats?

Major League Baseball’s post-season is a good prompt to take another look at your business development with an eye to making sure your efforts and investments are directed to solving the right problem. There are only two core causes of disappointing results: Too few hits (low batting average) Too few at-bats Which of these constrains […]

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