Changing of the Guard. A SMALL FIRM MAKES BIG CHANGES TO GET BIGGER RESULTS: “We’re changing our name, a rebranding to reflect the major changes we’re making,... Leading Successful Practices Through COVID-19—Learn from Your Peers and Pay It Forward: Recently, LawVision hosted a webinar for the members of its Practice Group Professionals... Standing Out in the New Norm: Be the Solution ...: The past few weeks have bombarded us with a constant stream of information—not only... COVID-19: How to Prepare for Potential Future Disputes. Pandemic-Related Uncertainty Means Business Decisions Will Be Highly Scrutinized.: As the COVID-19 pandemic continues to develop, guiding a business through this time of... Don’t Let Your Blogs and Content Fall Victim to COVID-19: With so many business and personal challenges brought on by the COVID-19 pandemic, it’s... Eight Ways to Keep the Business Development Engine Running During COVID-19: By now, most of you are settling into your new work environment. Some have greater... 16 Easy Ways to Network, Connect with Clients, and Build Brand While Social Distancing: ... your job right now is to lay the foundation for when things return to ‘normal’ -... Community News – May 2020: Snell & Wilmer is pleased to welcome new employment partner Gina L. Miller and new... A CORE VALUE of Giving Back: A LIFELONG TRADITION LEADS TO A LIFE - CHANGING CAREER - “My mom is a lifelong YMCA... 12 Productivity Tips When Working from Home: As I write this, many law firms are shutting down their physical offices and having...
Executive Presentations-468x60-1

Bringing A Bit of HOLLYWOOD to San Diego


In the past year, a lot has changed for Alex Ozols, founder of Ozols Law Firm in San Diego. From a young attorney on the rise, fighting to carve a name for himself in the highly adversarial field of criminal defense, he’s quickly become a familiar face in the San Diego legal community and beyond. Acting as the voice of defendants charged with everything from DUI to violent crimes, in addition to running a busy practice, Ozols quips “I’m an attorney and a business owner, and it’s been a lot of work.”
“It was sink or swim for me when I launched my practice. I had about $10,000 and I had to launch and run my legal practice, thereby becoming a business owner. I told my wife I was going to spend every dime I had to make it happen, and she supported me wholeheartedly,” he adds.

Ozols knew that advertising and marketing was going to be critical to earning his first clients, and he went all-out in making sure his name was out there. “Criminal defense is a production in its own right. I needed to brand myself as the go-to criminal defense attorney immediately. I built a huge, strong online presence because my clients needed to be able to find me,” he says.


“Don’t get me wrong, I love to have a month’s head start on a case, but that doesn’t always happen in a criminal case. A lot of the time I’ll get a call and need to be in court the next day, or be meeting a client in jail, on the fly. Those are the people who needed me and they needed to be able to find me easily and quickly online,” Ozols says.
Indeed for the young attorney, flexibility and an ability to think and act on his feet have been paramount to his success. “I work tirelessly. I’m in court daily, and I’m also responsible for growing my practice. To do that I have to let people know that I’m here to help them. How else are they going to know that I’m available, experienced and ready to fight for them?”
Continuing Ozols says, “Beyond that, the legal field is changing, and the world of marketing is changing. I have to have a great internet presence. I have to make sure I’m doing something different. If I’m not ahead of the game, someone else will be,” he says. To that end, one of Ozols’ latest and most successful marketing tactics has been the complete production of a Hollywood-type movie trailer, which as of press time had been seen by more than 30,000 people via his website, social media, and on

“I wanted to make a high quality, powerful video that captured the essence of who I am and what I do. I started seeking out directors, and was initially told there was no way to produce what I wanted for less than $50K,” he says. Not to be deterred, Ozols began thinking outside of the box. “I went to young directors in the Hollywood area who were established but who were really looking to do something that other people may have been afraid of. We hired actors, and I was even able to get my law school to allow me to shoot at their location, so I was able to create a really high quality video on a more moderate budget. It’s all about being creative and innovative,” he says. The final result is impressive to say the least. Reminiscent of a bona fide blockbuster movie trailer, the video (complete with helicopters and rooftop settings) which can be found on Ozols’ website and social media platforms is scored, narrated, and produced with impeccable precision and quality.

Of course, Ozols only has so many hours in a day, so he’s also hired what he calls an “extremely effective and cutting edge” marketing team to ensure that his marketing efforts have a broad reach. “My marketing team really is second to none when it comes to fulfilling my ideas and vision.


Ozols is honest when he says that he’s come across attorneys who both “see themselves in me as a young attorney,” and those who have suggested that his marketing doesn’t take the place of experience. Ozols doesn’t disagree.
“My marketing efforts would be an utter waste of time if I didn’t have results to back them up, but I do. I have handled hundreds of cases, and my business is now almost entirely from referral. Some of my earlier cases found me online, but they wouldn’t continue to refer their friends and family members to me if I didn’t do an exceptional job for them. In the last three weeks, I’ve gotten three new cases all by referral. I met an entire family at the jail this morning, as one of their young family members was in trouble. Recently in a single month on one case I had 27 felonies dismissed. All of my reviews, posted everywhere are positive,” he says. “My marketing is top of the line, but it wouldn’t be worth anything if I didn’t fight with everything I have for my clients, and succeed in getting them great outcomes.”
With his seemingly endless energy, and the high profile cases he’s beginning to take, Ozols has certainly caught the attention of the media, and been awarded for his success. In 2014, he was named to the National Trial Lawyers Association’s Top 40 Under 40 List. He was named to the San Diego Daily Transcript’s Top Young Outstanding Attorney List, and was a Semi Finalist for the publication’s Top Attorney List. He’s earned a 10.0 Superb rating from Avvo, and has been awarded their Clients Choice Award for Criminal Defense. In addition, in 2015 Super Lawyers® named Ozols to its Rising Star list. His cases have put him in the media spotlight as well, and Ozols has appeared on CBS News, ABC News, KUSI News, and in the L.A. Times, and the San Diego Union- Tribune, in conjunction with high profile cases he has defended.


There is nothing ambiguous at all about why Ozols has done everything within his power to make sure that those faced with criminal charges, can find his offer of help. “I have always wanted to defend people. I never ever want to see someone innocent go to jail. That’s honestly what it is about for me. I am a criminal defense attorney, a real trial attorney and I have a lot of experience. I will go to trial on anything, all I need are the facts and I am there. If anyone feels like they have been wronged by the system, if anyone feels like they need help or equal representation, then I am there for them and will do whatever it takes to help them,” he says.
When it comes to talking about the future, Ozols intends to continue doing what he is doing, as it is resulting in a growing practice and overwhelmingly grateful clients. “Everything I do is for my clients. Criminal defense is very much akin to a Hollywood production in some regards,” he says. “Criminal defense attorneys deal with every single problem in society and we see people when they are in the midst of the worst part of their lives. It really is a psychological roller coaster that shapes you when you deal with it on a daily basis. There is a reason there are so many crime shows on television. It is fascinating and people want to know about it,” he adds.
There’s no denying that Ozols is definitely in charge of his own production. He’s spearheading the promotion of his practice. And he’s confident about serving as the director for how the case will play out in the courtroom. He also happens to be playing a starring role in his cases, and he’s willing to do it all, including all of the behind the scenes work. This he does all the while presenting powerful defenses for his clients, and steadfastly guaranteeing to be there for them, when they need him.
“My clients know I’m there for them, and I’m always available. I hear so often from clients that a previous attorney never returned their calls. Who are these attorneys? I don’t have the luxury of sitting around, not calling clients back. I have a law practice to run, which also happens to be a business. Its success is contingent upon my attention to my clients, my availability to them, my flexibility to meet them where they are at, when they need me, and the excellent results I deliver.”


Alex Ozols
Ozols Law Firm
8880 Rio San Diego Dr. #800
San Diego, CA 92108

Jennifer Hadley

Jennifer Hadley is a Staff Writer for Attorney Journal

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)    Send article as PDF   

Filed Under: Featured StoriesPersonal Development

About the Author: Jennifer Hadley is a Staff Writer for Attorney Journal

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls