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10 Ways to Get More Readers and Subscribers for Your Blog

Getting a sustainable source of traffic for your blog is a challenge for every content marketer, and it takes a concerted effort over time to build an audience. Market research tells us that there are some very effective tactics you can use on your website and blog—as well as in your e-newsletter—to get more subscribers for your blog.

1. Home Page Opt-in Form. Place at least one opt-in form on your home page in a prominent location that asks readers to sign up.

2. Great Offer. Make a compelling offer of a free report or e-book that visitors to your blog can download by providing you with their email address. For people who aren’t ready to call you today, give them an incentive to connect with you via an educational report or webinar answering their top ten questions.

3. Blog Opt-In Form. Place another opt-in form at the end of each blog post and in the sidebar.

4. Dedicated Landing Page. Have a landing page on your site that is dedicated solely to collecting new blog subscribers. This content for this page will be your offer of a free e-book or report and will include a “Subscribe Now” box for your e-newsletter.

5. Call-to-Action. Have a crystal-clear call-toaction that gently nudges visitors to sign up.

6. Fewer fields. The most successful opt-in forms are those with the fewest fields. Use no more than four—first name, last name, phone and email.

7. About Page Opt-In Form. The “About” page is one of the most visited pages, so having an opt-in form on this page can convert some of those visitors to subscribers.

8. Popups and Sliders. Having a popup or slide-in form can increase sign-ups significantly.

9. Testing. Test headlines and calls-to-action to see which words or phrases resonate with your target audience.

10. Social Media. Promote your blog and e-newsletter to followers on your social media pages. Tell them how to sign up to keep in touch with you. Some of these will perform better for you than others, so keep testing and tweaking until you strike the right

 

For more information visit: http://www.RainmakerRetreat.com  or http://www.TheRainmakerInstitute.com.

Stephen Fairley

Stephen Fairley is CEO of The Rainmaker Institute, the nation’s largest law firm marketing company that specializes in helping small and solo law firms generate more referrals and build lifestyle law firms. Over 6,000 attorneys have benefitted from applying their proven Rainmaker Marketing System. For more information visit: http://www.RainmakerRetreat.com or http://www.TheRainmakerInstitute.com or call 888-588-5891.

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About the Author: Stephen Fairley is CEO of The Rainmaker Institute, the nation’s largest law firm marketing company that specializes in helping small and solo law firms generate more referrals and build lifestyle law firms. Over 6,000 attorneys have benefitted from applying their proven Rainmaker Marketing System. For more information visit: http://www.RainmakerRetreat.com or http://www.TheRainmakerInstitute.com or call 888-588-5891.

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