Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSArchive for July, 2015

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

Google Search Queries on Mobile Devices Exceed Desktop Searches — How Savvy Law Firms Should Respond

The way consumers seek information passed a noteworthy milestone a couple months ago. You might know the answer already if you have noticed how many people are focused on their phones in restaurants, airports and other public places. Google announced on May 5 that for the first time, the volume of Google search queries on […]

Public Relations & Law Firms … Yielding Returns Together

Public Relations & Law Firms … Yielding Returns Together

Communication is an increasingly important element for any law firm. Given the saturation and fragmentation of media, it is far more difficult to reach large numbers of consumers through traditional advertising. Not only is advertising expensive, but it is also seen as less credible by consumers who are looking to their social networks or an […]

Community News – July 2015

Community News – July 2015

Christina Baine DeJardin, Partner at Peters & Freedman, L.L.P. has been selected as the recipient of the CAI-Legislative Action Committee (CLAC) Volunteer of the Year award for 2014. “I am both surprised and humbled to be the recipient of the 2014 CLAC Volunteer of the Year award. The entire CAI Coachella Valley Chapter really came […]

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