DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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RSSArchive for March, 2016

AGAINST ALL ODDS

AGAINST ALL ODDS

One year after launching her client-centric practice, Alisha Wood continues to be a force to be reckoned with as her DUI and criminal defense practice vows to handle collateral issues with clients who are up against all odds. This year the Law Offices of Alisha A. Wood, which focuses on criminal and immigration law, celebrates […]

Motivate Clients and Prospects with the Fear of Loss

Motivate Clients and Prospects with the Fear of Loss

One commonly overlooked motivator is the fear of loss. Remember this rule: The fear of loss is greater than the desire for gain. HERE’S AN EXAMPLE: To illustrate the desire for gain, let’s say I’ll give you $20 if you do something for me. Depending on how much you value $20, you may or may […]

The Art of ERROR Recovery

The Art of ERROR Recovery

When you make a mistake that puts a client behind the eight ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “… unless […]

The 5 Truths Every Attorney Needs to Know About Referrals

The 5 Truths Every Attorney Needs to Know About Referrals

AT THE RAINMAKER INSTITUTE, we specialize in helping attorneys improve their revenues and increase the quality and quantity of their referrals. One of the things attorneys most frequently ask us is: “How do I find more clients fast?” The answer to this question is deceptively simple, yet amazingly complex to resolve. Referrals are near the […]

Practical Ideas on Client Development for Associates

Practical Ideas on Client Development for Associates

I have done a lot of work helping associates with client development in my old firm and now as a coach. In this article, I want to share with you my practical ideas on associate client development. SET YOURSELF APART Client development is more challenging today for a variety of reasons. First, business clients are […]

SHEDDING YOUR EXCESS WORKLOAD

SHEDDING YOUR EXCESS WORKLOAD

Whether your motivation is altruism or greed, effective delegation is a must if you want to expand your firm, boost your income and preserve what’s left of your sanity  One of my favorite clients is a very successful real estate attorney whom—in the interest of client retention and, perhaps, litigation avoidance—I will call “Skip.” He and […]

Is Your Vocabulary Costing You Money?

Is Your Vocabulary Costing You Money?

When we give a presentation to a future client not only do our appearance, visual aids, and body language relay a message, but the words we use create pictures in their minds. When we hear a word, we often picture a symbol of what that word represents. We may even attach emotions to some of […]

Community News – April 2016

Community News – April 2016

Teodora Purcell was honored as a KPBS Women’s History Month Local Hero last month. She fills a vital role near the world’s busiest border crossing as a pro bono lawyer focused on helping immigrants navigate complex legal systems. Purcell says a lot of her time is spent volunteering her services at Casa Cornelia Law Center. […]

From Surfer Dude to One of San Diego’s Brightest Stars

From Surfer Dude to One of San Diego’s Brightest Stars

Brett Schreiber, Partner at Thorsnes Bartolotta McGuire, has earned his place amongst elite trial attorneys in Southern California, through a resilient work ethic, an uncanny selfawareness, and an irrefutable resolve to achieve justice for victims of personal injury, medical malpractice, condemnation, and even the wrongfully convicted. As the youngest President in the history of Consumer […]

How to Create a Great Landing Page for a Law Firm Website

How to Create a Great Landing Page for a Law Firm Website

IN THIS DAY AND AGE, businesses must treat their websites with the same care and attention as their storefront. For a law firm, a visit to your website is much like a visit to your lobby. After a potential client does a little bit of research through online reviews, your website is often their first […]

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