A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Overconfidence and Law Firm Decline: “Every institution is vulnerable, no matter how great. No matter how much you have... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet... Community News – April 2019: Fifteen Wilson Turner Kosmo attorneys have been selected for inclusion on the San Diego...
Executive Presentations-468x60-1

How to Move Forward with Good Plans… Instead of Waiting for Perfection

Being a perfectionist can be an asset as a lawyer. It’s VERY important for you to get the details right when working on a client matter or appearing in court.

But in other ways, being a perfectionist can actually hold you back. Especially when it comes to business development. Being a perfectionist can keep you from making progress with plans that are good but perhaps not quite “perfect”… plans that would move your practice forward. Instead of sitting still.
Here are three specific opportunities to STOP waiting for perfection and instead make progress. I’m sure there are many more that you could identify for yourself.

  1. Articles and blog entries. How many articles do you have on your computer that are mostly completed but you haven’t finalized yet? You may think they are not quite perfect yet… but meanwhile, how many opportunities have you missed out on because potential clients or referral sources haven’t seen the articles? If the articles or blog entries are very good… get them published and start building your credibility!
  2. Leadership roles in your organizations. I encourage most of my clients to get very involved in a small number of strategically important organizations. This involvement is a chance for the lawyer to build key relationships and demonstrate his or her expertise in front of an important audience. But so many lawyers are afraid to put the wheels in motion because they haven’t figured out EXACTLY how they will respond to every possible contingency that may come up in the next year. Don’t overthink it. Have confidence in yourself, in your abilities, and in your plan!
  3. Your overall business development plan. Unless you’ve got all the business you could ever want, both currently and in your pipeline for the future, it’s important to have a business development plan. And you need to devote time and strategic thought to creating this plan. But you can’t let your perfectionism make you obsessed with getting every single detail of every single initiative exactly right. Get started! Get out there! Build relationships and generate business! Don’t feel the need to figure out every last detail… you can adjust and adapt your plan as necessary. The important thing is that you’re out there doing it.

Paula Black

Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
www.pdf24.org    Send article as PDF   

Filed Under: Featured StoriesPractice Management

About the Author: Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls