Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... San Diego Personal Injury Attorneys Motivated to Care: “The most important thing is that you care about what you do. As an attorney I care... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event.... What’s New in Structured Settlements? A Lot!: Structured settlements became a popular alternative to lump sum settlements in the 1970s.... Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort: How do you present fees in a way that emphasizes the value of your services and takes the...
Executive Presentations-468x60-1

To Develop Business, Just Remember One Word

Several years ago I conducted a half-day workshop on Business Development at the firm retreat of an AmLaw 100 firm. I closed by saying the following: “If you don’t remember anything we have discussed in the last three hours, then just remember one word.” Then I printed it on the flip chart—and explained what it stood for. Since then, whenever I have been with an attorney—partner or associate—who was at that retreat, he or she never fails to bring up that word and say something like, “As you can tell, I’ve never forgotten that. It really works.”
What was the word? PALER! And what does it stand for?
Plan how you’re going to approach the client or prospect.
Ask questions. What are the problems they are dealing with? What are the issues they are facing and what are their plans for addressing these issues?
Listen to their answers.
Educate them on how you could help solve their problems or assist them in achieving their plans. Don’t try to sell.
Request the business. In your own words and in your own way, “ask for the order.”
Needless to say, ever since then, whenever I discuss Business Development with attorneys, I tell them it’s not complicated. Just remember one word.

Bob Denney

Bob Denney is President of Robert Denney Associates, Inc. He and the firm provide management, marketing and strategic planning counsel to law firms and privately held companies throughout the United States and parts of Canada. He has authored or co-authored seven books and has written many articles on these subjects. For information about Bob, the firm and their services, visit their website www.robertdenney.com.

More Posts

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)
PDF24    Send article as PDF   

Filed Under: Featured StoriesPersonal Development

About the Author: Bob Denney is President of Robert Denney Associates, Inc. He and the firm provide management, marketing and strategic planning counsel to law firms and privately held companies throughout the United States and parts of Canada. He has authored or co-authored seven books and has written many articles on these subjects. For information about Bob, the firm and their services, visit their website www.robertdenney.com.

RSSComments (0)

Trackback URL

Leave a Reply

  • Polls
    Sorry, there are no polls available at the moment.