A CORE VALUE of Giving Back: A LIFELONG TRADITION LEADS TO A LIFE - CHANGING CAREER - “My mom is a lifelong YMCA... 12 Productivity Tips When Working from Home: As I write this, many law firms are shutting down their physical offices and having... Continuity of Care: Reassuring Clients You’re Prepared for COVID-19: The coronavirus outbreak has affected law firms around the country to varying degrees. In... Value/Price Equation Drives Hiring Decision, Client Loyalty: How much can you charge your clients? - You probably know lawyers who charge a fortune... Managing Remote Employees During the Coronavirus Pandemic: The coronavirus pandemic had led employers around the country to move employees to remote... Treat Your Credibility as Central, Not Peripheral: The lawyer preparing their case likely goes through a long list of, “What will they... Coronavirus Cancellations. 7 Tips for Hosting Virtual Meetings.: In the first quarter of 2020, we have experienced an unprecedented change in how we... Community News – April 2020: Johnson Fistel is pleased to announce that Reed F. Baker joined its San Diego office.... A Relentless Pursuit of Excellence: You can’t check your principles at the door when you arrive at the workplace. And you... How to Launch a Law Firm Podcast in 6 Steps: If “Podcasts are the New Black for Law Firm Business Development,” as has been...
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RSSArchive for August, 2016

New Beginnings

New Beginnings

Michael L. Kirby and Jason M. Kirby usher in a new era with Kirby & Kirby LLP—built on decades of success in San Diego. Among legal circles in Southern California, it’s impossible to speak of successful trial lawyers without mentioning the name Kirby. Michael Kirby has been one of the most recognized names in the San […]

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

Many lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. Step 1 Identify the niche you want to fill and the services you want to market. When prospects hear your name, you […]

Are All of Your Law Firm Marketing Efforts Working Together?

Are All of Your Law Firm Marketing Efforts Working Together?

There is a misconception that online and offline marketing do not go hand-in-hand. The truth is the two work together and greatly affect each other. Offline Marketing – Utilizes media channels that are not associated with the Web to create brand awareness. Online Marketing – Includes strategies that utilize the Web to create brand awareness. […]

7 Great Habits of the Most Successful People

7 Great Habits of the Most Successful People

Many people wonder how they can become highly successful, not realizing that they hold within them everything they need to achieve all of the success they desire. Successful people are where they are today because of their habits. Habits determine 95% of a person’s behavior. Everything that you are today, and everything that you will ever accomplish, […]

Optimize Your Attorney Profiles and Gain More Authority

Optimize Your Attorney Profiles and Gain More Authority

Whether you work for a large international or small boutique law firm, keeping local business information up to date is imperative to your brand’s health, but what about individual attorney profiles? When attorney profiles are properly optimized they can be very valuable, but they can also be a hassle, especially when dealing with a large […]

Community News – August 2016

Community News – August 2016

Best Best & Krieger LLP has appointed James Gilpin to serve as office managing partner of the San Diego office. Gilpin will oversee general operations and business development for the office. The San Diego office has 32 attorneys practicing in various areas of public and private sector law. Gilpin helped open the BB&K’s San Diego […]

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