Taking a Therapeutic Approach to Trial Law: Concerns Over Unethical Business Practices Lead to a Career Providing a Voice for the... Is the Sky Falling Yet? 2019 Law Firms in Transition Survey: The results of the 2019 Altman Weil annual Law Firms in Transition survey are receiving... Going In-House: What Law Firm Partners Need to Understand: General counsel roles are often looked at as the "holy grail" in a lawyer's career. These... HOW AND WHY Employers Use Recruiters: When Companies Use Recruiters - For in-house legal positions, companies use recruiters... 23 Secrets THAT BUILD CLIENT LOYALTY: Loyalty is built on the value/price equation, which says: A client will stay loyal to you... What Does It Mean to Develop Your Personal Brand?: Yesterday, I had the pleasure of participating in the inaugural New York City event for... Why the Legal Industry Can Handle the Next Recession: The last recession caught a robust and in-demand legal industry unprepared, and the... 5 Keys to an Effective Law Firm Divorce. Being Smart When the Thrill Is Gone: “A discord of personalities” sometimes describes the genesis for marital divorce. It... Business Lawyers for Business People.: Dunn DeSantis Walt & Kendrick Gather Momentum and Carve a Unique Path Forward. -... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to...
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RSSArchive for August, 2016

New Beginnings

New Beginnings

Michael L. Kirby and Jason M. Kirby usher in a new era with Kirby & Kirby LLP—built on decades of success in San Diego. Among legal circles in Southern California, it’s impossible to speak of successful trial lawyers without mentioning the name Kirby. Michael Kirby has been one of the most recognized names in the San […]

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

Many lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. Step 1 Identify the niche you want to fill and the services you want to market. When prospects hear your name, you […]

Are All of Your Law Firm Marketing Efforts Working Together?

Are All of Your Law Firm Marketing Efforts Working Together?

There is a misconception that online and offline marketing do not go hand-in-hand. The truth is the two work together and greatly affect each other. Offline Marketing – Utilizes media channels that are not associated with the Web to create brand awareness. Online Marketing – Includes strategies that utilize the Web to create brand awareness. […]

7 Great Habits of the Most Successful People

7 Great Habits of the Most Successful People

Many people wonder how they can become highly successful, not realizing that they hold within them everything they need to achieve all of the success they desire. Successful people are where they are today because of their habits. Habits determine 95% of a person’s behavior. Everything that you are today, and everything that you will ever accomplish, […]

Optimize Your Attorney Profiles and Gain More Authority

Optimize Your Attorney Profiles and Gain More Authority

Whether you work for a large international or small boutique law firm, keeping local business information up to date is imperative to your brand’s health, but what about individual attorney profiles? When attorney profiles are properly optimized they can be very valuable, but they can also be a hassle, especially when dealing with a large […]

Community News – August 2016

Community News – August 2016

Best Best & Krieger LLP has appointed James Gilpin to serve as office managing partner of the San Diego office. Gilpin will oversee general operations and business development for the office. The San Diego office has 32 attorneys practicing in various areas of public and private sector law. Gilpin helped open the BB&K’s San Diego […]

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