Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSArchive for August, 2016

New Beginnings

New Beginnings

Michael L. Kirby and Jason M. Kirby usher in a new era with Kirby & Kirby LLP—built on decades of success in San Diego. Among legal circles in Southern California, it’s impossible to speak of successful trial lawyers without mentioning the name Kirby. Michael Kirby has been one of the most recognized names in the San […]

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

Many lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. Step 1 Identify the niche you want to fill and the services you want to market. When prospects hear your name, you […]

Are All of Your Law Firm Marketing Efforts Working Together?

Are All of Your Law Firm Marketing Efforts Working Together?

There is a misconception that online and offline marketing do not go hand-in-hand. The truth is the two work together and greatly affect each other. Offline Marketing – Utilizes media channels that are not associated with the Web to create brand awareness. Online Marketing – Includes strategies that utilize the Web to create brand awareness. […]

7 Great Habits of the Most Successful People

7 Great Habits of the Most Successful People

Many people wonder how they can become highly successful, not realizing that they hold within them everything they need to achieve all of the success they desire. Successful people are where they are today because of their habits. Habits determine 95% of a person’s behavior. Everything that you are today, and everything that you will ever accomplish, […]

Optimize Your Attorney Profiles and Gain More Authority

Optimize Your Attorney Profiles and Gain More Authority

Whether you work for a large international or small boutique law firm, keeping local business information up to date is imperative to your brand’s health, but what about individual attorney profiles? When attorney profiles are properly optimized they can be very valuable, but they can also be a hassle, especially when dealing with a large […]

Community News – August 2016

Community News – August 2016

Best Best & Krieger LLP has appointed James Gilpin to serve as office managing partner of the San Diego office. Gilpin will oversee general operations and business development for the office. The San Diego office has 32 attorneys practicing in various areas of public and private sector law. Gilpin helped open the BB&K’s San Diego […]

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