DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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RSSArchive for September, 2016

FULL CIRCLE. Bill Shapiro’s Seemingly Nonstop Success Is Not By Chance.

FULL CIRCLE. Bill Shapiro’s Seemingly Nonstop Success Is Not By Chance.

It’s incredibly hard not to like Bill Shapiro, founder of the aptly named Law Offices of William D. Shapiro. Friendly and light-hearted, Shapiro has an easy laugh, and comes across humble and a pretty mellow guy. As he closes in on 4 decades of advocacy, and having secured his place as one of California’s best […]

The Best of the Best. Attorney TV Advertisements.

The Best of the Best. Attorney TV Advertisements.

Attorney advertisements. They are everywhere: on television, billboards, buses, and the subway. Often billboards give a simple call to action, and commercials can play on emotions or make you giggle. Sometimes it seems like many of the advertisements run together, using duplicate or similar tag lines, cheesy graphics, or even the same office setting. With […]

McIntyre’s Civil Alert. Organized Succinct Summaries.

McIntyre’s Civil Alert. Organized Succinct Summaries.

CALIFORNIA SUPREME COURT Attorney Fees Laffitte v. Robert Half International Inc. (2016) _ Cal.4th _ , 2016 WL 4238619: The California Supreme Court affirmed the Court of Appeal’s decision affirming the trial court’s order approving a settlement of an employment class action case for $19 million and awarding attorney fees of one-third of that amount, […]

How Self-Discipline Will Make You a Better Leader

How Self-Discipline Will Make You a Better Leader

Leadership styles are a learnable quality that anyone can attain through hard work and self-discipline. While the process of becoming a leader may be simple, it is not easy to do. Everyone can become a great leader, have better self-confidence and achieve success. Self-Discipline is a Learnable Quality Many people feel that they lack self-discipline […]

Business Development: Do You Do it Only for the Money?

Business Development: Do You Do it Only for the Money?

Recently, while hunting for something in a dusty section of my hard drive, I stumbled across and re-read David Maister’s eye-opening article from 2005, Doing it for The Money, which takes law firms to task for using money as the sole or primary motivation to drive additional sales and marketing behavior. David cites Alfie Kohn’s […]

Community News – September 2016

Community News – September 2016

Stradling recently represented Sequent Medical, Inc. in its merger with a U.S. subsidiary of Terumo Corporation, a global medical device company. Under the terms of the deal, Terumo acquired Sequent in an all-cash transaction for $380 million ($280 million up front and up to an additional $100 million if certain milestones are achieved). Based in […]

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