DLTS Law. From the Ashes of the Recession.: D’Egidio Licari Townsend & Shah, APC’s unusual beginningsspark evolution of... How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.: Thanks to email, you can now write and distribute a weekly Law Alert without buying a... 8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials: Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the... 5 Tips to Improve Back-Office Processes: Are you contemplating streamlining, centralizing or outsourcing some or all of your law... 4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.: There you are, in your office, the night before your proposal is due, cursor blinking on... 4 SEO Tips Law Firms Can Implement Today: Law firms need clients to survive, and the Internet has changed the face of business... McIntyre’s Civil Alert. Organized Succinct Summaries.: CALIFORNIA COURTS OF APPEAL - Appeals - Chango Coffee, Inc. v. Applied Underwriters, Inc.... Sales and Marketing are Not the Same: There is an understandable confusion among lawyers about the difference between Sales and... From Business Owner To Business Owners’ STRONGEST ALLY: Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO,COO, and... How to Divide Law Firm Partnership Income: One of the quickest ways to silence a roomful of lawyers is to raise the question of how...
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RSSArchive for February, 2017

Creativity in The Courtoom

Creativity in The Courtoom

Jeff Bennion Uses His Talents to Teach, Help Other Attorneys to Tell Compelling Stories, and to Win Trials “As the Education Chair of the State Bar of California’s Technology Section, I’m always on the forefront of neat things,” says Jeff Bennion, Founder of the Law Office of Jeff Bennion. However, Bennion’s interest in bringing creativity to […]

Attorney Spotlight: Norman M. Finkelstein

Attorney Spotlight: Norman M. Finkelstein

Before Norman M. Finkelstein, founder of the Law Offices of Norman M. Finkelstein, APC, spent his days vigorously fighting for justice for victims and families of elder abuse and medical malpractice, he was on a very different side of the law. “I was a police lieutenant in New York City, and tried many narcotics cases. […]

What’s on Tap for 2017 In Digital Law Firm Marketing?

What’s on Tap for 2017 In Digital Law Firm Marketing?

It’s the start of a new year—and the time for some reflection. During the coming days and weeks, your law firm should look back on your digital marketing efforts from 2016. What worked? What didn’t work? Of course, you should also look ahead to 2017. You need to ask, “What can we do to stay […]

Creative Price Negotiation

Creative Price Negotiation

Most lawyers struggle with negotiating pricing with prospects and clients. Part of this is the product of lawyers’ personalities, which are generally conflict-averse. Part of this is based on the fear that inartful price discussions could cause them to overplay their hand and lose the business. However, a large part comes from having a singular […]

McIntyre’s Civil Alert. Organized Succinct Summaries.

McIntyre’s Civil Alert. Organized Succinct Summaries.

CALIFORNIA SUPREME COURT Attorneys (Anti-SLAPP) Barry v. State Bar of California (2017) _ Cal.5th _, 2017 WL 56342: The California Supreme Court reversed the judgment of the Court of Appeal holding that, in the absence of subject matter jurisdiction, the trial court had no power to hear or decide an anti-SLAPP motion to strike under […]

Shake Your Moneymaker: Get Paid in 2017

Shake Your Moneymaker: Get Paid in 2017

Lawyers and money do not go together like peas and carrots. Actually, let me rephrase that: Lawyers and talking about money do not go together like peas and carrots. Lawyers and managing money do not go together like peas and carrots. And lawyers and setting competitive market rates do not go together like peas and […]

Client Satisfaction Surveys: Five Quick Questions to Ask

Client Satisfaction Surveys: Five Quick Questions to Ask

Lawyers often resist the idea of conducting client satisfaction surveys: They don’t believe people will be honest unless they have complete anonymity, and they don’t believe clients will take the time to complete the survey. It’s true, many will not complete the survey, but some will. And right now, you probably aren’t collecting any valuable […]

Community News – February 2017

Community News – February 2017

Zeldes Haeggquist & Eck has promoted attorney Aaron Olsen, who earlier this year served as co-lead class counsel in litigation against Donald Trump and Trump University, to partner. The promotion took effect January 1, 2017. A graduate of California Western School of Law, Olsen has spent the last seven years of his practice as an […]

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