A Relentless Pursuit of Excellence: You can’t check your principles at the door when you arrive at the workplace. And you... How to Launch a Law Firm Podcast in 6 Steps: If “Podcasts are the New Black for Law Firm Business Development,” as has been... Treat Your Credibility as Central, Not Peripheral: The lawyer preparing their case likely goes through a long list of, “What will they... An Overlooked List That Holds Hidden Profit Opportunities: I just stole something for you … - As you know, my job gives me behind-the-scenes... Turn Negatives into Positives Using the Contrast Principle: No lawyer has all positive qualities. When prospects think about hiring your services,... 7 Things You Must Know Before Starting Your Own Firm: I was in my seventh year of practice and suffering from a classic case of burnout when I... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Evidence - Mathews v. Becerra (2019) _ Cal.5th _ , 2019 WL... Community News – March 2020: Brown & Charbonneau, LLP is pleased to announce that attorney Mark. M Higuchi has... A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,...
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RSSArchive for November, 2017

Quarterbacking Success in a Challenging Field

Quarterbacking Success in a Challenging Field

Every team needs a quarterback, especially when that team is composed of attorneys, clients and support personnel operating in a complex and changing field. Someone must step out and take the leadership position to create and execute a successful strategy in the courtroom or across the negotiating table. To extend the metaphor, Tara R. Burd, […]

Helping Clients Navigate a Challenging Legal System

Helping Clients Navigate a Challenging Legal System

“ We bring the same power, resources, experience, and novel approach to every case we handle. Our attorneys have successfully prosecuted and recovered more than $1 billion dollars across our various practice areas. We approach and pursue each case with the expectation of a jury trial which allows us to aggressively prosecute our clients’ cases to their full potential,” says Ralph Kalfayan, […]

How to Get More Law Firm Reviews Online

How to Get More Law Firm Reviews Online

With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One of the best ways to do it is with social proof and testimonials. People want to know that others just like them have had a positive experience using a […]

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

I know some folks within law firms are wary of attending marketing conferences outside of legal but I’ve found that, with the right conference and an open mind, you will come away even more energized because not only can you see what’s happening outside of our industry, you can also see how to actually implement […]

Are You a Networking Rock Star or Rookie?

Are You a Networking Rock Star or Rookie?

If you’ve read my book The Attorney’s Networking Handbook, you probably know that I am a big fan of effective networking. I use the word “effective” because networking done improperly is just a huge waste of time. There are so many dimensions to networking that we can’t possibly cover them in one column, so I […]

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