Archive for November, 2017
Quarterbacking Success in a Challenging Field
Every team needs a quarterback, especially when that team is composed of attorneys, clients and support personnel operating in a complex and changing field. Someone must step out and take the leadership position to create and execute a successful strategy in the courtroom or across the negotiating table. To extend the metaphor, Tara R. Burd, […]
Helping Clients Navigate a Challenging Legal System
“ We bring the same power, resources, experience, and novel approach to every case we handle. Our attorneys have successfully prosecuted and recovered more than $1 billion dollars across our various practice areas. We approach and pursue each case with the expectation of a jury trial which allows us to aggressively prosecute our clients’ cases to their full potential,” says Ralph Kalfayan, […]
How to Get More Law Firm Reviews Online
With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One of the best ways to do it is with social proof and testimonials. People want to know that others just like them have had a positive experience using a […]
5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference
I know some folks within law firms are wary of attending marketing conferences outside of legal but I’ve found that, with the right conference and an open mind, you will come away even more energized because not only can you see what’s happening outside of our industry, you can also see how to actually implement […]
Are You a Networking Rock Star or Rookie?
If you’ve read my book The Attorney’s Networking Handbook, you probably know that I am a big fan of effective networking. I use the word “effective” because networking done improperly is just a huge waste of time. There are so many dimensions to networking that we can’t possibly cover them in one column, so I […]
