Community News – January 2020: CaseyGerry managing partner David S. Casey Jr. was awarded the 2019 Hughes McClenahan... Boutique Trial Firm With a National Powerhouse Punch: "I think it’s unusual to find lawyers with our background and qualifications at a small... Your Firm Was HACKED. Now What?: It looked like just another notice from your law firm’s IT guy— probably another... Create and Implement Videos into Your Marketing Strategy: The popularity of videos has increased significantly over the years with the desire of... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Elections - Patterson v. Padilla (2019) _ Cal.5th _ , 2019 WL... The 3 Main Reasons for Using LinkedIn: How many times have you gone to an event, maybe a conference or a business after hours,... 5 Reasons Why Hiring a Sales Professional Will Benefit Your Firm: The CFO called me and asked if we could schedule our initial meeting to discuss the... 20 Steps to Avoid Employment Lawsuits: I have been asked by more than one frustrated California employer how to avoid or reduce... Getting Back to Their Roots: At Parks & Solar, LLP, plain, old-fashioned hard work plus resourceful thinking... Increasing Diversity in Law 3 Ways to Move Beyond Lip Service: Law firms and legal departments can be doing more to measurably increase diversity. - A...
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RSSArchive for December, 2017

Improving the Profession’s Image by Improving Clients’ Lives

Improving the Profession’s Image by Improving Clients’ Lives

“I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys are. There are a lot of people who just don’t like attorneys, who think attorneys are bad, or there is too much litigation. So, by taking legitimate cases, by taking cases with strong facts, I feel proud to say that I’m a […]

Relationships ARE Paramount

Relationships ARE Paramount

“My favorite adage is that the most important things in life are not things. They are the relationships you have with friends and family. Both in my life and in my practice, it is my relationships that are paramount,” says Frank J. Johnson, Managing Partner of Johnson Fistel, LLP. The firm employs ten lawyers, three […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

Disrespectful Clients Don’t Get To Stay Clients

Disrespectful Clients Don’t Get To Stay Clients

You know what feels good? Firing a client. My firm was hired to help a client with multiple applications for registering their intellectual property. We tell every client there’s no guarantee that we’ll be able to get them everything they want. This client got upset about the status of one of the applications, and then […]

Look in the Mirror: Associates Hold the Key To Their Own Happiness

Look in the Mirror: Associates Hold the Key To Their Own Happiness

In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian, described a phenomenon that would come to be called “Parkinson’s Law.” His key insight: “Work expands so as to fill the time available for its completion.” In other words, if something must be done in a day, it will get done in […]

SEO SPECIALISTS Share Their Best Tips for Lawyers

SEO SPECIALISTS Share Their Best Tips for Lawyers

This is the question we posed to more than 50 SEO specialists who have done SEO for lawyers. Their answers will provide you with good direction whether you’re formulating your own law firm SEO strategies or just looking for general advice. If you want to improve your own website rankings or your clients’ website listings […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

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