Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL... The Relationship Between Lawyers and Marketers in Driving Business Development: I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving... Alignment, the Key to Higher Productivity: For every firm wrestling with direction, under performance, growth, market position,... Make Yourself Scarce and You’ll Attract More Clients: Every night around 9 p.m., I go outside to feed our two horses a couple pounds of... Overcome Content Paralysis and Get the Attention You Deserve: I recently had a conversation with a lawyer who was struggling to finish a client alert.... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Black Sky Capital, LLC v. Cobb (2019) _... LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS: When you’re a brand-new lawyer, it can feel like a display of vulnerability to ask for... Community News – July 2019: The Law Offices of Sarah T. Schaffer, APC are pleased to announce that Yijin Jennifer Lee... Taking a Therapeutic Approach to Trial Law: Concerns Over Unethical Business Practices Lead to a Career Providing a Voice for the... Is the Sky Falling Yet? 2019 Law Firms in Transition Survey: The results of the 2019 Altman Weil annual Law Firms in Transition survey are receiving...
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RSSArchive for December, 2017

Improving the Profession’s Image by Improving Clients’ Lives

Improving the Profession’s Image by Improving Clients’ Lives

“I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys are. There are a lot of people who just don’t like attorneys, who think attorneys are bad, or there is too much litigation. So, by taking legitimate cases, by taking cases with strong facts, I feel proud to say that I’m a […]

Relationships ARE Paramount

Relationships ARE Paramount

“My favorite adage is that the most important things in life are not things. They are the relationships you have with friends and family. Both in my life and in my practice, it is my relationships that are paramount,” says Frank J. Johnson, Managing Partner of Johnson Fistel, LLP. The firm employs ten lawyers, three […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

Disrespectful Clients Don’t Get To Stay Clients

Disrespectful Clients Don’t Get To Stay Clients

You know what feels good? Firing a client. My firm was hired to help a client with multiple applications for registering their intellectual property. We tell every client there’s no guarantee that we’ll be able to get them everything they want. This client got upset about the status of one of the applications, and then […]

Look in the Mirror: Associates Hold the Key To Their Own Happiness

Look in the Mirror: Associates Hold the Key To Their Own Happiness

In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian, described a phenomenon that would come to be called “Parkinson’s Law.” His key insight: “Work expands so as to fill the time available for its completion.” In other words, if something must be done in a day, it will get done in […]

SEO SPECIALISTS Share Their Best Tips for Lawyers

SEO SPECIALISTS Share Their Best Tips for Lawyers

This is the question we posed to more than 50 SEO specialists who have done SEO for lawyers. Their answers will provide you with good direction whether you’re formulating your own law firm SEO strategies or just looking for general advice. If you want to improve your own website rankings or your clients’ website listings […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

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