Business Lawyers for Business People.: Dunn DeSantis Walt & Kendrick Gather Momentum and Carve a Unique Path Forward. -... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to... Adapting to Survive: Charles Darwin said so profoundly, “It is not the strongest of the species that... How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success: “Yes, you can … ” Many professionals want to step outside of their comfort zones... Five Ways to Normalize Your Damages: When civil litigation is being discussed by those outside the courtroom and outside the... High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons: Lawyers often ask me to explain how selling-based marketing differs from Education-Based... 8 Key Law Firm Strategy Takeaways. From the #LMA19 National Conference.: The Legal Marketing Association's National Conference was held in Atlanta recently; over... California Case Summaries: Free™ New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Sweetwater Union High School Dist. v.... A Simple Exercise to Rethink and Refocus Exceptional Client Service: Fifteen years ago, celebrated business guru Jim Collins published Good to Great with the... A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and...
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RSSArchive for December, 2017

Improving the Profession’s Image by Improving Clients’ Lives

Improving the Profession’s Image by Improving Clients’ Lives

“I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys are. There are a lot of people who just don’t like attorneys, who think attorneys are bad, or there is too much litigation. So, by taking legitimate cases, by taking cases with strong facts, I feel proud to say that I’m a […]

Relationships ARE Paramount

Relationships ARE Paramount

“My favorite adage is that the most important things in life are not things. They are the relationships you have with friends and family. Both in my life and in my practice, it is my relationships that are paramount,” says Frank J. Johnson, Managing Partner of Johnson Fistel, LLP. The firm employs ten lawyers, three […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

Disrespectful Clients Don’t Get To Stay Clients

Disrespectful Clients Don’t Get To Stay Clients

You know what feels good? Firing a client. My firm was hired to help a client with multiple applications for registering their intellectual property. We tell every client there’s no guarantee that we’ll be able to get them everything they want. This client got upset about the status of one of the applications, and then […]

Look in the Mirror: Associates Hold the Key To Their Own Happiness

Look in the Mirror: Associates Hold the Key To Their Own Happiness

In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian, described a phenomenon that would come to be called “Parkinson’s Law.” His key insight: “Work expands so as to fill the time available for its completion.” In other words, if something must be done in a day, it will get done in […]

SEO SPECIALISTS Share Their Best Tips for Lawyers

SEO SPECIALISTS Share Their Best Tips for Lawyers

This is the question we posed to more than 50 SEO specialists who have done SEO for lawyers. Their answers will provide you with good direction whether you’re formulating your own law firm SEO strategies or just looking for general advice. If you want to improve your own website rankings or your clients’ website listings […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

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