Speaking the Language of Real Estate, Business and the Law: The strength of the team is each member. The strength of each member is the team. –... 19 Secrets That Increase Response to Print Ads: Have you ever purchased a display ad in the newspaper and then not received a single... Thinking of Relocating Your Business? The City of San Diego May Pay You to Stay: In an effort to attract and retain high-performing companies, the San Diego City Council... Build It or Change? Making Culture Tangible: 30,000 feet. Long-haul travel. I am tired but intrigued about what I am observing. - Not... The Introvert Lawyer’s Guide to Networking: A few years ago, a meme that I found hilarious circulated the internet. It read... The “If-the-Market-Knew-My-Story” Approach to Business Development: There is a basic principle in communication theory—shared experiences form the basis... The Future of Law Firm Business Development Belongs to the Bold: Ultimately, the meek may, indeed, inherit the earth. But history suggests that, in the... Community News – September 2018: The Law Offices of Andy Cook is pleased to announce that Joshua Yee has joined the... Finding the Best Answer to “What’s Next” in Business Transition Planning: At some point in the natural life cycle of a closely held company, self-made... Balancing Act—Lawyers, Time, and Life: Finally, it is all coming together. You’re licensed. You are ready to practice on your...
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RSSArchive for December, 2017

Improving the Profession’s Image by Improving Clients’ Lives

Improving the Profession’s Image by Improving Clients’ Lives

“I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys are. There are a lot of people who just don’t like attorneys, who think attorneys are bad, or there is too much litigation. So, by taking legitimate cases, by taking cases with strong facts, I feel proud to say that I’m a […]

Relationships ARE Paramount

Relationships ARE Paramount

“My favorite adage is that the most important things in life are not things. They are the relationships you have with friends and family. Both in my life and in my practice, it is my relationships that are paramount,” says Frank J. Johnson, Managing Partner of Johnson Fistel, LLP. The firm employs ten lawyers, three […]

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

Disrespectful Clients Don’t Get To Stay Clients

Disrespectful Clients Don’t Get To Stay Clients

You know what feels good? Firing a client. My firm was hired to help a client with multiple applications for registering their intellectual property. We tell every client there’s no guarantee that we’ll be able to get them everything they want. This client got upset about the status of one of the applications, and then […]

Look in the Mirror: Associates Hold the Key To Their Own Happiness

Look in the Mirror: Associates Hold the Key To Their Own Happiness

In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian, described a phenomenon that would come to be called “Parkinson’s Law.” His key insight: “Work expands so as to fill the time available for its completion.” In other words, if something must be done in a day, it will get done in […]

SEO SPECIALISTS Share Their Best Tips for Lawyers

SEO SPECIALISTS Share Their Best Tips for Lawyers

This is the question we posed to more than 50 SEO specialists who have done SEO for lawyers. Their answers will provide you with good direction whether you’re formulating your own law firm SEO strategies or just looking for general advice. If you want to improve your own website rankings or your clients’ website listings […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

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