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7 Ways to Improve Your Attorney Biography Page SEO

Having a well-written and search-engine-optimized biography online is an essential part of success. When people are looking for you, it is not only crucial that you’re easy to find, but that the information they find shows you in a positive light.
Following are some suggestions to help you put together an online attorney biography page that will give your audience the information they are looking for as well as help you to stand out in the search engines as your own personal brand.

Be Ready to Write Multiple Biographies
You will, of course, have complete control of your biography if it is to be posted on your own website. That won’t always be the case, though. You will undoubtedly find other places where you’ll want to post your professional biography.
First, other websites will surely have their own restrictions on exactly what you can include in your biography. Some might allow links while others won’t. You’ll run into varying restrictions based on character or word counts. Others, still, might have very specific formatting guidelines. The bottom line is that you’ll need to be prepared to create different versions of your biography depending on where you want to post it.
Also, from a strictly SEO perspective, the search engines feed on original content. Even if you can post your entire biography on two or three sites, it’s a good idea to mix things up and rewrite it in order to avoid the appearance of duplicate content. Posting the exact same thing on multiple sites will drag all of those pages down in search results. (This goes for posting your biography on two or more sites that you own yourself, too.)

Write from the Third Person Perspective
Writing about themselves in the third person is something many people struggle with. It’s not very often that we talk about ourselves like we’re not even in the room. Writing your biography from the third person perspective is not just about sounding professional, though, it also provides some very good SEO benefits.
When you write in the third person, it gives you the opportunity to use your name instead of saying “I.” This obviously helps greatly with getting your bio to rank well for your own name. It also attaches your name to your work and accomplishments. This can help your name to pop up in search results when people are searching for terms related to your work.
Writing in the third person also makes the information in your biography more shareable. If someone needs to talk about you for a publication, a news story, or something else, it’s much easier for them to pull information they can use if it’s already written from the third person perspective.

Introduce Yourself First
The opening paragraph should establish who you are right now. In many cases, your name should be the first words on the page. State who you are and a bit about your professional self.
This is where you want to give people the opportunity to see who you are before getting into your work and accomplishments. You might state where you got your degree(s) from and what brought you to your current position. It should have a professional tone but show that you are human.
Putting this information up front, again, helps associate your name with your current position. This gives the search engines more information about you and also sets up some good SEO clues to tell the engines what this page is going to be about.

Write a Story, Not a Resume
It’s important to keep in mind that your biography is meant to tell the story of you, not just present a list of what you’ve done. It may be difficult at first but try to structure your bio like a story that will help you engage with your readers. Again, this will help you with SEO by giving you plenty of natural places to talk about the work you’ve done and the things you’ve accomplished. Start with your WHY.

Kevin Vermeulen

Kevin Vermeulen is Partner and Chief Operating Officer for Good2bSocial. He has 30 years of marketing and advertising experience, with the last 22 years working in various senior management roles for ALM Media, a leading legal publisher, helping lawyers, law firms, consultants and vendors grow their business. For more information, please visit: www.good2bsocial.com.

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Filed Under: Featured StoriesPractice Management

About the Author: Kevin Vermeulen is Partner and Chief Operating Officer for Good2bSocial. He has 30 years of marketing and advertising experience, with the last 22 years working in various senior management roles for ALM Media, a leading legal publisher, helping lawyers, law firms, consultants and vendors grow their business. For more information, please visit: www.good2bsocial.com.

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