Speaking the Language of Real Estate, Business and the Law: The strength of the team is each member. The strength of each member is the team. –... 19 Secrets That Increase Response to Print Ads: Have you ever purchased a display ad in the newspaper and then not received a single... Thinking of Relocating Your Business? The City of San Diego May Pay You to Stay: In an effort to attract and retain high-performing companies, the San Diego City Council... Build It or Change? Making Culture Tangible: 30,000 feet. Long-haul travel. I am tired but intrigued about what I am observing. - Not... The Introvert Lawyer’s Guide to Networking: A few years ago, a meme that I found hilarious circulated the internet. It read... The “If-the-Market-Knew-My-Story” Approach to Business Development: There is a basic principle in communication theory—shared experiences form the basis... The Future of Law Firm Business Development Belongs to the Bold: Ultimately, the meek may, indeed, inherit the earth. But history suggests that, in the... Community News – September 2018: The Law Offices of Andy Cook is pleased to announce that Joshua Yee has joined the... Finding the Best Answer to “What’s Next” in Business Transition Planning: At some point in the natural life cycle of a closely held company, self-made... Balancing Act—Lawyers, Time, and Life: Finally, it is all coming together. You’re licensed. You are ready to practice on your...
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RSSArchive for July, 2018

Vision for Change

Vision for Change

Batta Fulkerson is Giving People a Reason to View Personal Injury Law Firms Under a New Light Breaking Away Dan Fulkerson and Paul Batta, Co-Founders of Batta Fulkerson Law Group, Inc., have always had the mutual goal to eventually start their own law firm. However, leaving the security of working for a busy law firm […]

Be the Missing Piece: Marketing Your Niche Law Practice

Be the Missing Piece: Marketing Your Niche Law Practice

Marketing a niche practice (especially in a small firm) has its challenges. Although a niche practice area often is surrounded by a big “moat” of needed expertise, the more specialized you are, the narrower your market focus should be. This article focuses on tips for marketing a small firm niche practice, but the concepts are […]

20 Traits of the 100%- Capable Rainmaker

20 Traits of the 100%- Capable Rainmaker

What does it take to be a great rainmaker, able to generate millions of dollars in business each year, reliably? As with every great accomplishment, there’s much more than you can see. The Winter Olympic broadcasts featured background stories about how athletes became among the best in the world at their sport. Before those stories, […]

How Meditation Helped My Law Practice And Why I Think It Could Help Yours

How Meditation Helped My Law Practice And Why I Think It Could Help Yours

Last year, I made equity partner at my Firm. In this blog, I have promised to tell some of the tips that I picked up along the way to share with other women lawyers who may have the same goal. I have been meditating consistently for a few years now but my plan for this […]

Unlocking the Talents of the Millennial Lawyer

Unlocking the Talents of the Millennial Lawyer

“What can I do to convince you to stay?” So asked a senior partner during a long lunch in which he employed every trick of the Socratic method to try to make me reconsider leaving his firm. You see, a few hours earlier, I had just delivered notice of my imminent move to a new […]

Digital Marketing Trends in 2018 and Beyond

Digital Marketing Trends in 2018 and Beyond

If you have seen a slump in your recent marketing efforts, you need to evaluate what you are doing wrong and what you are doing right. As the first quarter of 2018 ends, you should have a good idea of how your marketing efforts are playing out and readjust as needed. While the number of […]

11 “More” SEO Specialists Share Their Best Tips for Lawyers

11 “More” SEO Specialists Share Their Best Tips for Lawyers

This is the question we posed to more than 50 SEO specialists who have done SEO for lawyers. Their answers will provide you with good direction whether you’re formulating your own law firm SEO strategies or just looking for general advice. If you want to improve your own website rankings or your clients’ website listings […]

Community News – July 2018

Community News – July 2018

Seltzer Caplan McMahon Vitek is pleased to announce that Arezoo Jamshidi has been certified as a specialist in appellate law by the State Bar of California Board of Legal Specialization. Jamshidi is an associate in the firm’s Litigation and Appellate departments. Her practice focuses on representing individual clients and diverse businesses on a wide range […]

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