From Confusion to Clarity for Dentists and Physicians: San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge... 5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena: Young lawyers can face some uphill battles out of law school. The dream of defending the... Signs That Origination Sharing Is NOT Working: In the course of our Partner Compensation System work, we have seen many law firms that... The Surprising Sentence That Keeps Prospects Reading (and Buying): You spend time and resources writing a marketing piece. So why not make sure as many... THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell: Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me... How and Why to Start and Market Your Own Non-Profit Organization: Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage... Community News – November 2018: Higgs Fletcher & Mack announced the addition of Robert W. Lincoln to the Business... Altruism Drives Family Law Attorney’s Success: Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off...
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RSSArchive for September, 2018

Speaking the Language of Real Estate, Business and the Law

Speaking the Language of Real Estate, Business and the Law

The strength of the team is each member. The strength of each member is the team. – Phil Jackson Robert P. Robinson, Esq. always wanted to lead his own legal team and firm, but early on realized that at the age of 25 with no law experience hanging out a shingle would be at best […]

19 Secrets That Increase Response to Print Ads

19 Secrets That Increase Response to Print Ads

Have you ever purchased a display ad in the newspaper and then not received a single call? Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]

Thinking of Relocating Your Business? The City of San Diego May Pay You to Stay

Thinking of Relocating Your Business? The City of San Diego May Pay You to Stay

In an effort to attract and retain high-performing companies, the San Diego City Council this week revamped its 25-year-old Business and Industry Incentive Program, which provides substantial development and business incentives for private capital improvement investments. Entrepreneurs throughout the region will want to make themselves familiar with the new program. The original program—which helped incentivize […]

Build It or Change? Making Culture Tangible

Build It or Change? Making Culture Tangible

30,000 feet. Long-haul travel. I am tired but intrigued about what I am observing. Not the behavior of other passengers, which would be cause for many articles, but the cabin team. There is a tangible difference in the approach, connection and way that many routine air travel activities are being executed. Having now flown with […]

The Introvert Lawyer’s Guide to Networking

The Introvert Lawyer’s Guide to Networking

A few years ago, a meme that I found hilarious circulated the internet. It read “Introverts of the world unite! Separately. In your own homes.” That meme is both true and not true, and maybe that’s why it is funny. It is true because introverts tend not to like large group activities, but it is […]

The “If-the-Market-Knew-My-Story” Approach to Business Development

The “If-the-Market-Knew-My-Story” Approach to Business Development

There is a basic principle in communication theory—shared experiences form the basis for the most effective communication. Even if we did not formally study the science, most of us have first-hand experience with the validity of the principle—in intimate, social and professional settings alike. In the space where experiences of the communicator overlap with those […]

The Future of Law Firm Business Development Belongs to the Bold

The Future of Law Firm Business Development Belongs to the Bold

Ultimately, the meek may, indeed, inherit the earth. But history suggests that, in the meantime, meek salespeople will waste time, money and energy and miss out on the opportunities awaiting those with the vision and courage to take bold action. By now all but the most resolute of ostriches have accepted that the embryonic law […]

Community News – September 2018

Community News – September 2018

The Law Offices of Andy Cook is pleased to announce that Joshua Yee has joined the practice as an associate attorney. Prior to joining Andy Cook’s practice, which handles family law matters exclusively, Yee worked at two other San Diego family law firms. He received his J.D. from the University of San Francisco and his […]

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