FULL COURT PRESS: Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents... Presentations—A Way to Become a Magnet for New Business: You are trying to build your book of business. With the competition getting nimbler and... Lawyers, this Approach Can Backfire on You: Be very careful. If this is not your style, then suddenly adapting it because you think... Shrewd Marketing Moves Most Lawyers Miss: Follow these proven marketing secrets to gain a competitive edge in your effort to... Electronic Signatures in the Courts: Because electronic signatures have become more common in the business community, now is a... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Wilson v. Cable News Network, Inc. (2019) _... Community News – September 2019: Butterfield Schechter LLP is pleased to announce that partner Rob Butterfield was... Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from...
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RSSArchive for September, 2018

Speaking the Language of Real Estate, Business and the Law

Speaking the Language of Real Estate, Business and the Law

The strength of the team is each member. The strength of each member is the team. – Phil Jackson Robert P. Robinson, Esq. always wanted to lead his own legal team and firm, but early on realized that at the age of 25 with no law experience hanging out a shingle would be at best […]

19 Secrets That Increase Response to Print Ads

19 Secrets That Increase Response to Print Ads

Have you ever purchased a display ad in the newspaper and then not received a single call? Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]

Thinking of Relocating Your Business? The City of San Diego May Pay You to Stay

Thinking of Relocating Your Business? The City of San Diego May Pay You to Stay

In an effort to attract and retain high-performing companies, the San Diego City Council this week revamped its 25-year-old Business and Industry Incentive Program, which provides substantial development and business incentives for private capital improvement investments. Entrepreneurs throughout the region will want to make themselves familiar with the new program. The original program—which helped incentivize […]

Build It or Change? Making Culture Tangible

Build It or Change? Making Culture Tangible

30,000 feet. Long-haul travel. I am tired but intrigued about what I am observing. Not the behavior of other passengers, which would be cause for many articles, but the cabin team. There is a tangible difference in the approach, connection and way that many routine air travel activities are being executed. Having now flown with […]

The Introvert Lawyer’s Guide to Networking

The Introvert Lawyer’s Guide to Networking

A few years ago, a meme that I found hilarious circulated the internet. It read “Introverts of the world unite! Separately. In your own homes.” That meme is both true and not true, and maybe that’s why it is funny. It is true because introverts tend not to like large group activities, but it is […]

The “If-the-Market-Knew-My-Story” Approach to Business Development

The “If-the-Market-Knew-My-Story” Approach to Business Development

There is a basic principle in communication theory—shared experiences form the basis for the most effective communication. Even if we did not formally study the science, most of us have first-hand experience with the validity of the principle—in intimate, social and professional settings alike. In the space where experiences of the communicator overlap with those […]

The Future of Law Firm Business Development Belongs to the Bold

The Future of Law Firm Business Development Belongs to the Bold

Ultimately, the meek may, indeed, inherit the earth. But history suggests that, in the meantime, meek salespeople will waste time, money and energy and miss out on the opportunities awaiting those with the vision and courage to take bold action. By now all but the most resolute of ostriches have accepted that the embryonic law […]

Community News – September 2018

Community News – September 2018

The Law Offices of Andy Cook is pleased to announce that Joshua Yee has joined the practice as an associate attorney. Prior to joining Andy Cook’s practice, which handles family law matters exclusively, Yee worked at two other San Diego family law firms. He received his J.D. from the University of San Francisco and his […]

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