A Relentless Pursuit of Excellence: You can’t check your principles at the door when you arrive at the workplace. And you... How to Launch a Law Firm Podcast in 6 Steps: If “Podcasts are the New Black for Law Firm Business Development,” as has been... Treat Your Credibility as Central, Not Peripheral: The lawyer preparing their case likely goes through a long list of, “What will they... An Overlooked List That Holds Hidden Profit Opportunities: I just stole something for you … - As you know, my job gives me behind-the-scenes... Turn Negatives into Positives Using the Contrast Principle: No lawyer has all positive qualities. When prospects think about hiring your services,... 7 Things You Must Know Before Starting Your Own Firm: I was in my seventh year of practice and suffering from a classic case of burnout when I... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Evidence - Mathews v. Becerra (2019) _ Cal.5th _ , 2019 WL... Community News – March 2020: Brown & Charbonneau, LLP is pleased to announce that attorney Mark. M Higuchi has... A Heavy Hitter in Plaintiff Law.: Finding Success One “Right Thing” at a Time - Doing the right thing—whether at the... Podcasts Take Professional Marketing by Storm: The Facts About Podcasting - Podcasts have become more popular than watching videos,...
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RSSArchive for November, 2018

From Confusion to Clarity for Dentists and Physicians

From Confusion to Clarity for Dentists and Physicians

San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge of Two Industries The leading edge of any industry is occupied by “few and far between” people and organizations, yet Matthew W. Odgers has staked out a leadership position in the legal profession and as a counselor and advisor to the […]

5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena

5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena

Young lawyers can face some uphill battles out of law school. The dream of defending the innocent, prosecuting the guilty or triumphing for the little guy is quickly overshadowed by the crowded practice of law. Recent articles such as Huffpost’s “Mamas, Don’t Let Your Babies Grow Up to Be Lawyers” and CBS News’s “5 Reasons […]

Signs That Origination Sharing Is NOT Working

Signs That Origination Sharing Is NOT Working

In the course of our Partner Compensation System work, we have seen many law firms that allow origination credits to be “shared” for purposes of both financial reporting and compensation-setting. Of course, the goal is to promote sharing, teamwork, and collaboration by allowing two or more Partners to divide the credit for the efforts and […]

The Surprising Sentence That Keeps Prospects Reading (and Buying)

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big clients. I did exhaustive research. Of course, every marketer knew that “getting business from existing clients is five times easier than getting a new […]

How and Why to Start and Market Your Own Non-Profit Organization

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

Community News – November 2018

Community News – November 2018

Higgs Fletcher & Mack announced the addition of Robert W. Lincoln to the Business Litigation practice group. Prior to joining HFM, Lincoln practiced at Gordon Rees Scully Mansukhani, LLP. Lincoln served five years in the United States Army Judge Advocate General’s Corps, attaining the rank of Captain. As a Judge Advocate, Lincoln served as prosecutor […]

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