FULL COURT PRESS: Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents... Presentations—A Way to Become a Magnet for New Business: You are trying to build your book of business. With the competition getting nimbler and... Lawyers, this Approach Can Backfire on You: Be very careful. If this is not your style, then suddenly adapting it because you think... Shrewd Marketing Moves Most Lawyers Miss: Follow these proven marketing secrets to gain a competitive edge in your effort to... Electronic Signatures in the Courts: Because electronic signatures have become more common in the business community, now is a... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Wilson v. Cable News Network, Inc. (2019) _... Community News – September 2019: Butterfield Schechter LLP is pleased to announce that partner Rob Butterfield was... Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from...
Executive Presentations-468x60-1

RSSArchive for November, 2018

From Confusion to Clarity for Dentists and Physicians

From Confusion to Clarity for Dentists and Physicians

San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge of Two Industries The leading edge of any industry is occupied by “few and far between” people and organizations, yet Matthew W. Odgers has staked out a leadership position in the legal profession and as a counselor and advisor to the […]

5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena

5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena

Young lawyers can face some uphill battles out of law school. The dream of defending the innocent, prosecuting the guilty or triumphing for the little guy is quickly overshadowed by the crowded practice of law. Recent articles such as Huffpost’s “Mamas, Don’t Let Your Babies Grow Up to Be Lawyers” and CBS News’s “5 Reasons […]

Signs That Origination Sharing Is NOT Working

Signs That Origination Sharing Is NOT Working

In the course of our Partner Compensation System work, we have seen many law firms that allow origination credits to be “shared” for purposes of both financial reporting and compensation-setting. Of course, the goal is to promote sharing, teamwork, and collaboration by allowing two or more Partners to divide the credit for the efforts and […]

The Surprising Sentence That Keeps Prospects Reading (and Buying)

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big clients. I did exhaustive research. Of course, every marketer knew that “getting business from existing clients is five times easier than getting a new […]

How and Why to Start and Market Your Own Non-Profit Organization

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

Community News – November 2018

Community News – November 2018

Higgs Fletcher & Mack announced the addition of Robert W. Lincoln to the Business Litigation practice group. Prior to joining HFM, Lincoln practiced at Gordon Rees Scully Mansukhani, LLP. Lincoln served five years in the United States Army Judge Advocate General’s Corps, attaining the rank of Captain. As a Judge Advocate, Lincoln served as prosecutor […]

  • Polls