FULL COURT PRESS: Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents... Presentations—A Way to Become a Magnet for New Business: You are trying to build your book of business. With the competition getting nimbler and... Lawyers, this Approach Can Backfire on You: Be very careful. If this is not your style, then suddenly adapting it because you think... Shrewd Marketing Moves Most Lawyers Miss: Follow these proven marketing secrets to gain a competitive edge in your effort to... Electronic Signatures in the Courts: Because electronic signatures have become more common in the business community, now is a... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Wilson v. Cable News Network, Inc. (2019) _... Community News – September 2019: Butterfield Schechter LLP is pleased to announce that partner Rob Butterfield was... Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from...
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RSSArchive for July, 2019

Connecting with Clients

Connecting with Clients

SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL CONNECTION “What may work for other firms is not necessarily what works for us. We do not follow trends but do our own thing and we take that philosophy to each case and in the operation of our own office,” says Andy Van […]

The Relationship Between Lawyers and Marketers in Driving Business Development

The Relationship Between Lawyers and Marketers in Driving Business Development

I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving role of law firm marketers in the modern law firm. We cover a wide range of issues, from defining (or redefining) marketing and how it differs from business development; techniques to measure ROI; the role of executive committees and partners […]

Alignment, the Key to Higher Productivity

Alignment, the Key to Higher Productivity

For every firm wrestling with direction, under performance, growth, market position, diversity and inclusion, compensation systems, how to address succession planning … and the list goes on … there is good news. The shortest distance between today’s challenges and meaningful progress could be as close as organizational alignment. The downside is that institutional alignment is […]

Make Yourself Scarce and You’ll Attract More Clients

Make Yourself Scarce and You’ll Attract More Clients

Every night around 9 p.m., I go outside to feed our two horses a couple pounds of carrots. The purpose is to make sure they’re eating normally and feel well before we turn in for the night. (If they don’t want a carrot, that’s a sure sign something’s wrong.) Gracie, our little-ol’-grandmother golden retriever, lines […]

Overcome Content Paralysis and Get the Attention You Deserve

Overcome Content Paralysis and Get the Attention You Deserve

I recently had a conversation with a lawyer who was struggling to finish a client alert. It had been sitting on his desk for about a week for his final review. This lawyer is not known to be a procrastinator, so I asked him what was going on, and he candidly told me that he […]

California Case Summaries New California Civil Cases

California Case Summaries New California Civil Cases

CALIFORNIA SUPREME COURT Civil Procedure Black Sky Capital, LLC v. Cobb (2019) _ Cal.5th _ , 2019 WL 1984289: The California Supreme Court affirmed the decision of the Court of Appeal regarding the application of the anti-deficiency rule in Code of Civil Procedure section 580d. When a creditor holds two deeds of trust on the […]

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS

When you’re a brand-new lawyer, it can feel like a display of vulnerability to ask for a mentor. Many firms place their associates into official mentoring programs, but the results are mixed. These mentoring programs are sometimes fruitful and helpful, and other times barely play a role in a young lawyer’s path. I was a […]

Community News – July 2019

Community News – July 2019

The Law Offices of Sarah T. Schaffer, APC are pleased to announce that Yijin Jennifer Lee has joined the firm as an associate. Lee handles all areas of family law including child custody and visitation, child support, spousal support, and property division. Lee graduated from University of San Diego School of Law in 2014. She […]

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