FULL COURT PRESS: Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents... Presentations—A Way to Become a Magnet for New Business: You are trying to build your book of business. With the competition getting nimbler and... Lawyers, this Approach Can Backfire on You: Be very careful. If this is not your style, then suddenly adapting it because you think... Shrewd Marketing Moves Most Lawyers Miss: Follow these proven marketing secrets to gain a competitive edge in your effort to... Electronic Signatures in the Courts: Because electronic signatures have become more common in the business community, now is a... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Wilson v. Cable News Network, Inc. (2019) _... Community News – September 2019: Butterfield Schechter LLP is pleased to announce that partner Rob Butterfield was... Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from...
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RSSAuthor Archive for Dave Lorenzo

Dave Lorenzo helps solo attorneys, large law firms and small independent law practices make a great living and live a great life. People say his down-to-earth personality reflects more of his street smarts than his Ivy-League education.

The Power of Procrastination

The Power of Procrastination

I have a confession. I battle procrastina­tion every single day. It is terrible. I constantly feel as though I am up against a deadline. Actually, that is not correct. I feel like I am up against a guy with a loaded gun pointed against my head…waiting to pull the trigger. It is a constant pressure […]

In Marketing for Laywers "Free" is Bad

In Marketing for Laywers “Free” is Bad

Most attorneys think offering a free consultation is mandatory. Free consultations are no bargain. Not for the lawyer and not for the client. Here’s why: A Free Consultation Immediately Positions You Poorly People believe they get what they pay for. Affluent people and business owners keep this idea present in their minds at all times. […]

Lawyer Gets Exactly What He Deserves

Lawyer Gets Exactly What He Deserves

Every day people  ask me if my business strategies  will work in their practice  area. It doesn’t matter if they practice environmental law, personal injury law, criminal defense law or law relating to Native American Rights—everybody thinks their law practice is different. And they feel compelled to verify that the strategies I have developed over […]

The Alternative to the Internet

The Alternative to the Internet

Just about every day, someone calls me with a question about Internet advertising. Lawyers looking for a marketing panacea are flocking to Search Engine Optimization and Social Media.  They chase good money with bad, trying to find one way to attract one hundred new clients.  This leaves them disappointed and a little lighter in the […]

Return on Your Law Firm Marketing Investment

Return on Your Law Firm Marketing Investment

How do you evaluate law firm marketing investments? How do you decide if you should sponsor an event, place an ad in a trade magazine or join a referral service? The best way to make this decision is to look at the potential Return on Investment from each initiative. There are three things to take […]

How to Double Your Productivity in 30 Days

How to Double Your Productivity in 30 Days

In reality, we all possess the tools we need to double (and in many cases even triple) our productivity. The secret is focus. I’m not taking about listen-to-your-wife-while-you-watch-the-basketball-game focus. I’m talking about focus on one task and one task only to the point of excluding everything and everyone else. And I’m talking about that kind of […]

Write Your Way to New Business by Writing for Magazines

Write Your Way to New Business by Writing for Magazines

One of the best ways for attorneys to get their name out and to position themselves as experts in their field is to get published. We live in a multitasking society. Doctors and lawyers are writers, fitness experts create vitamin supplements, and dog trainers get their own TV shows. One of the great things about […]

ATTORNEY MARKETING: How to Get Clients to Say Yes

ATTORNEY MARKETING: How to Get Clients to Say Yes

A couple of weeks ago, I was with a lawyer who, even after 15 years of practice, was amazed that a client did not instantly engage him. In the mind of the lawyer, there was a clear need, the client had money and the situation had to be handled immediately. Yet my client was not […]

Beating Back Time Bandits

Beating Back the Time Bandits: How to Save An Hour Per Day

Time is your most valuable asset.  And it is perishable.  You will never again get back the ten minutes you spent figuring out how to install the toner on the copy machine.  That time is gone. Everyone wants more time from you.  Your spouse wants you to spend more time with the kids.  Your paralegal […]

Video is a competitive advantage

Video is a Competitive Advantage in Law Firm Marketing

The Internet can be a useful law firm marketing tool.  If used correctly, Internet marketing can be targeted, effective and produce a high return on investment. But the Internet has become one of the most competitive forms of advertising media available to attorneys.  And it has become overrun with people who will take your money […]

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