Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for David V. Lorenzo

David V. Lorenzo is the Chairman and Founder of Rainmaker Lawyer Consulting. He and his team help attorneys “make a great living and live a great life.” If you’d like a FREE CD from Dave, titled: The Five Secrets to Making a Great Living and Living a Great Life as a Lawyer, visit: www.LawyerSecretsCD.com or call 888.692.5531

How to Look Like An Expert

How to Look Like An Expert

A few days ago, I met a talented corporate transactional lawyer. Let’s call him Steve (because that is his name). He is smart, personable and knowledgeable about his area of the law. He has a terrific reputation and a significant body of work. On paper, this guy is one of the top transactional lawyers in […]

Marketing For Lawyers And Writing For Relationships Using A Personal Approach

Marketing For Lawyers And Writing For Relationships Using A Personal Approach

When it comes to marketing for lawyers, building a relationship with

The Next BIG THING In Attorney Marketing

The Next BIG THING In Attorney Marketing

My philosophy on attorney marketing is simple. Marketing is communication that educates

How to Use White Papers as Your Secret Weapon

How to Use White Papers as Your Secret Weapon

Many people struggle with the fact that professionals – particularly attorneys – actually need to “sell.”  For many of them, selling is a dirty word.  They hear it and they think of people going door to door to try and move vacuums or some sort of home-use product.  In reality, sales and selling is the […]

Three Questions About Your Law Firm and Your Life

Three Questions About Your Law Firm and Your Life

Where are you right now, in your career and in your life? Are you where you thought you would be? Does your law practice, your business, enhance your life or detract from it? One cold winter morning ten years ago I was not focused on those three questions.  I was not focused on anything.  I […]

Are You Referable?

Are You Referable?

As I sat in the waiting room of a successful personal injury attorney, I was struck by what was missing.  On the walls were tasteful (some might even say classy) paintings.  Each one was signed and numbered by the artist. They were a nice touch and a departure from the usual press clippings and brag […]

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