Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL... The Relationship Between Lawyers and Marketers in Driving Business Development: I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving... Alignment, the Key to Higher Productivity: For every firm wrestling with direction, under performance, growth, market position,... Make Yourself Scarce and You’ll Attract More Clients: Every night around 9 p.m., I go outside to feed our two horses a couple pounds of... Overcome Content Paralysis and Get the Attention You Deserve: I recently had a conversation with a lawyer who was struggling to finish a client alert.... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Black Sky Capital, LLC v. Cobb (2019) _... LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS: When you’re a brand-new lawyer, it can feel like a display of vulnerability to ask for... Community News – July 2019: The Law Offices of Sarah T. Schaffer, APC are pleased to announce that Yijin Jennifer Lee... Taking a Therapeutic Approach to Trial Law: Concerns Over Unethical Business Practices Lead to a Career Providing a Voice for the... Is the Sky Falling Yet? 2019 Law Firms in Transition Survey: The results of the 2019 Altman Weil annual Law Firms in Transition survey are receiving...
Executive Presentations-468x60-1

RSSAuthor Archive for David M. Ward

David M. Ward learned how to market his legal services the hard way. He was sworn in at 23 and started his practice shortly thereafter. He had no experience as a lawyer, no business contacts, no secretary, and no clients. After five years of frustration, he learned a few marketing ideas and put them to work. His practice took off and he practiced successfully for more than 20 years. Today, he helps other attorneys to get more clients and increase their income, through his marketing programs and consulting services. David blogs about marketing and productivity at The Attorney Marketing Center, http://attorneymarketing.com/blog. He can be reached at 949-888-2800, info@attorneymarketing.com

How to choose the right specialty

How to choose the right specialty

“What should I specialize in?” attorneys often ask me. “Find something you are passionate about,” I usually answer. “You can be successful at almost anything, so you might as well find something you enjoy.” But sometimes it’s difficult to know what we enjoy. We may like certain aspects of one area (e.g., the large fees […]

How to Get Referrals from Attorneys You Don’t Know

How to Get Referrals from Attorneys You Don’t Know

I received a letter from a Probate lawyer who is seeking referrals from large PI/Med Mal firms who need guidance in their wrongful death and minor settlement cases. He and his partners had compiled a list of law firms and written a letter they intended to “mass mail”. The letter they were planning to send […]

How to Get Your Clients to Pay You

How to Get Your Clients to Pay You

“How do I get my clients to pay my bill?” I was asked this question recently, and in thinking about the answer I was reminded of my college days where I played a lot of poker. In stud poker, some cards are displayed up, some down or in your hand. These are your “hole” cards, […]

What to say when the client says, “I want to think about it”

What to say when the client says, “I want to think about it”

When prospective clients tell you, “I have to think about it” or “I have to talk to my [spouse],” do you know what to say? Here’s how to overcome those common objections and “close” more clients. First, when the appointment is made, ask if they are married or have a significant other and if so, […]

  • Polls