Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for David M. Ward

David M. Ward learned how to market his legal services the hard way. He was sworn in at 23 and started his practice shortly thereafter. He had no experience as a lawyer, no business contacts, no secretary, and no clients. After five years of frustration, he learned a few marketing ideas and put them to work. His practice took off and he practiced successfully for more than 20 years. Today, he helps other attorneys to get more clients and increase their income, through his marketing programs and consulting services. David blogs about marketing and productivity at The Attorney Marketing Center, http://attorneymarketing.com/blog. He can be reached at 949-888-2800, info@attorneymarketing.com

How to choose the right specialty

How to choose the right specialty

“What should I specialize in?” attorneys often ask me. “Find something you are passionate about,” I usually answer. “You can be successful at almost anything, so you might as well find something you enjoy.” But sometimes it’s difficult to know what we enjoy. We may like certain aspects of one area (e.g., the large fees […]

How to Get Referrals from Attorneys You Don’t Know

How to Get Referrals from Attorneys You Don’t Know

I received a letter from a Probate lawyer who is seeking referrals from large PI/Med Mal firms who need guidance in their wrongful death and minor settlement cases. He and his partners had compiled a list of law firms and written a letter they intended to “mass mail”. The letter they were planning to send […]

How to Get Your Clients to Pay You

How to Get Your Clients to Pay You

“How do I get my clients to pay my bill?” I was asked this question recently, and in thinking about the answer I was reminded of my college days where I played a lot of poker. In stud poker, some cards are displayed up, some down or in your hand. These are your “hole” cards, […]

What to say when the client says, “I want to think about it”

What to say when the client says, “I want to think about it”

When prospective clients tell you, “I have to think about it” or “I have to talk to my [spouse],” do you know what to say? Here’s how to overcome those common objections and “close” more clients. First, when the appointment is made, ask if they are married or have a significant other and if so, […]

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