A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Overconfidence and Law Firm Decline: “Every institution is vulnerable, no matter how great. No matter how much you have... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet... Community News – April 2019: Fifteen Wilson Turner Kosmo attorneys have been selected for inclusion on the San Diego...
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RSSAuthor Archive for David M. Ward

David M. Ward learned how to market his legal services the hard way. He was sworn in at 23 and started his practice shortly thereafter. He had no experience as a lawyer, no business contacts, no secretary, and no clients. After five years of frustration, he learned a few marketing ideas and put them to work. His practice took off and he practiced successfully for more than 20 years. Today, he helps other attorneys to get more clients and increase their income, through his marketing programs and consulting services. David blogs about marketing and productivity at The Attorney Marketing Center, http://attorneymarketing.com/blog. He can be reached at 949-888-2800, info@attorneymarketing.com

How to choose the right specialty

How to choose the right specialty

“What should I specialize in?” attorneys often ask me. “Find something you are passionate about,” I usually answer. “You can be successful at almost anything, so you might as well find something you enjoy.” But sometimes it’s difficult to know what we enjoy. We may like certain aspects of one area (e.g., the large fees […]

How to Get Referrals from Attorneys You Don’t Know

How to Get Referrals from Attorneys You Don’t Know

I received a letter from a Probate lawyer who is seeking referrals from large PI/Med Mal firms who need guidance in their wrongful death and minor settlement cases. He and his partners had compiled a list of law firms and written a letter they intended to “mass mail”. The letter they were planning to send […]

How to Get Your Clients to Pay You

How to Get Your Clients to Pay You

“How do I get my clients to pay my bill?” I was asked this question recently, and in thinking about the answer I was reminded of my college days where I played a lot of poker. In stud poker, some cards are displayed up, some down or in your hand. These are your “hole” cards, […]

What to say when the client says, “I want to think about it”

What to say when the client says, “I want to think about it”

When prospective clients tell you, “I have to think about it” or “I have to talk to my [spouse],” do you know what to say? Here’s how to overcome those common objections and “close” more clients. First, when the appointment is made, ask if they are married or have a significant other and if so, […]

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