A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and... Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning: Fingerprints are unique. No two snowflakes are alike. And each law firm has its own... How to Find and Keep Talent in a Highly Competitive Market: One of the biggest problems companies face, in particular middle market companies, is a... Lessons Learned from Navy SEALs: I will admit it up front—I am in awe of Navy SEALs. My brother-in-law was a career... To Speak Like the Best, You Need to Prep Like the Best: I recently went to the Legal Marketing Association’s (LMA) educational program,... Overconfidence and Law Firm Decline: “Every institution is vulnerable, no matter how great. No matter how much you have... Making a Move with a Purpose: Three to five years into an associate’s legal career is the prime time for associates... Snap! And You Miss It: Snapchat and other photo-sharing apps have redefined how users and employees share... Nobody Wants a Debbie Downer During Initial Consultations: Initial consultations are an important part of most law firms. Potential clients meet... Community News – April 2019: Fifteen Wilson Turner Kosmo attorneys have been selected for inclusion on the San Diego...
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RSSAuthor Archive for Eric Fletcher

Eric Fletcher is a seasoned marketing/business development executive, a published author and speaker. He advises professional service firms on strategic planning, growth, marketing, communication and sales. He authors the Marketing Brain Fodder Blog, is recognized among the “50 Marketing Thought Leads” by Brand Quarterly Magazine, ranks among the 50 most followed CMOs on Twitter, is co-author of “8 Mandates for Social Media Marketing Success,” and is a TEDx Talks presenter. Learn more at: https://www.linkedin.com/in/EricFletcher.

The “If-the-Market-Knew-My-Story” Approach to Business Development

The “If-the-Market-Knew-My-Story” Approach to Business Development

There is a basic principle in communication theory—shared experiences form the basis for the most effective communication. Even if we did not formally study the science, most of us have first-hand experience with the validity of the principle—in intimate, social and professional settings alike. In the space where experiences of the communicator overlap with those […]

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