Renee Galente Stackhouse, Stackhouse APC, San Diego: As Renee Stackhouse (nee Galente) enters her second decade of legal success in San Diego,... The Value of a STRONG NARRATIVE: A Huge Win for a Respected Physician's Breach of Fiduciary Duty, Constructive Fraud and... Law Firm Business Development: “Plans Are Useless, but Planning Is Indispensable…”: “In preparing for battle I have always found that plans are useless, but planning is... 3 Digital Marketing Tips for Lawyers Seeking Traumatic Brain Injury Cases Online: One of the greatest professional concerns facing personal injury lawyers today is an... Choosing the Right Content for Your Law Firm Newsletter: Many of the law firms we talk to do a great job of maintaining contact information for... Asking “What Makes You Stay?” How “Stay Interviews” Can Improve Employee Retention and Productivity: Hiring interviews and exit interviews are a very common, if not completely unavoidable,... Community News – January 2019: The law firm of Balestreri Potocki & Holmes is pleased to announce that attorney... Applied Economics: Business, Personal and Complex Litigation: When Steven Sanchez was a senior at Stanford University he had two forward paths from... How to Protect Your Private Practice From a California Payroll Tax Audit: Did you know you can be held personally liable for payroll taxes if the California... Are You Suffering From Solo / Small Firm Imposter Syndrome?: Until recently, practicing law in the private realm pretty much came down to two...
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RSSAuthor Archive for Eric Fletcher

Eric Fletcher is a seasoned marketing/business development executive, a published author and speaker. He advises professional service firms on strategic planning, growth, marketing, communication and sales. He authors the Marketing Brain Fodder Blog, is recognized among the “50 Marketing Thought Leads” by Brand Quarterly Magazine, ranks among the 50 most followed CMOs on Twitter, is co-author of “8 Mandates for Social Media Marketing Success,” and is a TEDx Talks presenter. Learn more at: https://www.linkedin.com/in/EricFletcher.

The “If-the-Market-Knew-My-Story” Approach to Business Development

The “If-the-Market-Knew-My-Story” Approach to Business Development

There is a basic principle in communication theory—shared experiences form the basis for the most effective communication. Even if we did not formally study the science, most of us have first-hand experience with the validity of the principle—in intimate, social and professional settings alike. In the space where experiences of the communicator overlap with those […]

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