Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for Gerry Riskin

Gerald Riskin is a Principal of Edge International and the former managing partner of an international law firm. He can be reached by e-mail at riskin@edge.ai or by telephone at (800) 707-6449.

Forget About Revenue

Forget About Revenue

Profits are a better way to measure a law firm’s financial health. This article explores why so many firms are preoccupied with revenues instead of profit and what you can do about it… If you double your revenues and your margins remain constant, you will double your gross profit. If the number of partners doubles […]

The Management IMPERATIVE

The Management IMPERATIVE

A leader can be forgiven for doing the wrong thing on occasion but what about failing to manage at all? In a corporate setting, this would be perceived as abdication and likely result in dismissal. In many law firms, however, leaders are excused from their management responsibilities. They simply have to mention the important legal […]

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