Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for Guy Loranger

Guy Loranger is the Web Content Editor for Consultwebs.com. His role allows him to interact regularly with clients on developing website pages, press releases, blogs and other Web content that promotes their firm’s practice areas and enhances their search engine rankings. He is also Google Analytics IQ certified. www.consultwebs.com.

What’s on Tap for 2017 In Digital Law Firm Marketing?

What’s on Tap for 2017 In Digital Law Firm Marketing?

It’s the start of a new year—and the time for some reflection. During the coming days and weeks, your law firm should look back on your digital marketing efforts from 2016. What worked? What didn’t work? Of course, you should also look ahead to 2017. You need to ask, “What can we do to stay […]

Avvo’s First Amendment Rights Trump Legal Challenges

Avvo’s First Amendment Rights Trump Legal Challenges

Two putative class-action lawsuits that took aim at the way Avvo uses sponsored listings to earn revenue have fizzled out, with one case ending in a settlement and the other in a dismissal. We first reported on the lawsuits in the June issue of Attorney Journal. We were interested in the cases—one being litigated in […]

AVVO’S BUSINESS MODEL FACES SCRUTINY

AVVO’S BUSINESS MODEL FACES SCRUTINY

Many lawyers have fully embraced use of the online legal directory, Avvo. They may highlight on their website that they have a five-star Avvo client rating or a 10.0 Avvo rating. They may also use marketing services such as Avvo Advertising or Avvo Pro. In the past, we have published articles about how Avvo can be effectively used as part […]

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

-Quick Tips- For Finding the Right Blog Topics for Your Law Firm

The blog on your law firm’s website can serve many purposes. It can be used to educate potential clients who visit your site about their legal rights and options. It can showcase your legal knowledge and establish you as an authority on topics related to your practice areas. It can also highlight your unique personality. […]

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