Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSAuthor Archive for Gyi Tsakalakis

Gyi Tsakalakis helps lawyers put their best foot forward online because clients are looking for them there. He is a co-founder of AttorneySync, a digital marketing agency for law firms. You can find more of Gyi’s writing in his “Optimize” column on Attorney at Work, on Lawyerist and on Avvo’s Lawyernomics blog. First published at www.attorneyatwork.com.

Searching for LAW FIRM WEBSITE SEARCH TRAFFIC

Searching for LAW FIRM WEBSITE SEARCH TRAFFIC

In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in terms of volume, search traffic reigns supreme. But not all search traffic will have […]

5 Law Firm Marketing Must-Do's (Only 3 Hours Per Week)

5 Law Firm Marketing Must-Do’s (Only 3 Hours Per Week)

So you want to get started with some internet law firm marketing strategies, but you don’t know where to start and you don’t have a lot of time to spend. Here are 5 must-dos to get started and they will only take about three hours per week to prove themselves valuable. And the best part […]

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