Altruism Drives Family Law Attorney’s Success: Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off... Do Not Overspend On Law Firm Office Space: When lawyers are selecting office space for their law office, the decision is often very... How to Meet a New Prospect Without Cold-Calling: Icome from a skiing family—not a "luxury condo at Vail" kind of skiing family, but more... Expectations for Persuasive Female Litigators: One way to stir up a controversy is to talk about the social expectations that apply to... Why Your Law Firm’s Blog Probably Sucks: Can we get real here for a minute? Most law firm blogs suck. They really, really suck.... Community News – October 2018: Noonan Lance Boyer & Banach LLP (NoonanLance) has announced that David J. Noonan,... Speaking the Language of Real Estate, Business and the Law: The strength of the team is each member. The strength of each member is the team. –... 19 Secrets That Increase Response to Print Ads: Have you ever purchased a display ad in the newspaper and then not received a single...
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RSSAuthor Archive for Henry Dahut

Henry Dahut is an attorney and marketing strategist who works with some of the largest law firms in the world. He is the author of the best selling practice development book, "Marketing the Legal Mind" and offers consulting services in the area of strategic branding and law firm marketing.

LAW FIRM BRANDING. The danger of illusory brands

LAW FIRM BRANDING. The danger of illusory brands

OVER THE LAST TEN YEARS, WE HAVE WITNESSED ADVANCES IN LAW PRACTICE TECHNOLOGY, THE EXPANDING ROLES OF PARALEGALS, AND THE OUTSOURCING OF LEGAL WORK. YET DESPITE ALL OF THESE COST-CUTTING AND TIME-SAVING ADVANTAGES, MANY LAW FIRMS, ESPECIALLY THE LARGE ONES, REMAIN STRUGGLING FOR THEIR VERY SURVIVAL. Only a decade ago, law firms were enjoying remarkable levels of growth and prosperity. Firm coffers were […]

Driving Marketing Change at Law Firms - A Test of Leadership

Driving Marketing Change at Law Firms – A Test of Leadership

Although it is never easy to challenge the status quo or achieve fundamental change within an organization – especially at a law firm. Yet change is a fundamental component to success. How does a firm steeped in culture and tradition address these questions? Very carefully. Especially if it is driven by a law firm marketing […]

Why I Like the Term Counselor at Law

Why I Like the Term Counselor at Law

The term counselor-at-law is more in keeping with high goals and ambitions than the term lawyer. Counselor elicits an image of one who has deep knowledge–who dutifully informs and offers insight into critical matters of the mind and heart. A counselor is a person who guides others–a confidant and a pathfinder, and law firms would […]

Choosing Your Managing Partner - Common Mistakes

Choosing Your Managing Partner – Common Mistakes

Choosing the next managing partner has historically been a knee-jerk response in most firms. Usually the choice is between either trying to fill the void by promoting the next best rainmaker, or going with a firm workhorse or a partner with particularly strong administrative and financial skills. Some choose a copycat of the previous managing […]

Law Firm Marketing and Your Firms Vision

Law Firm Marketing and Your Firms Vision

An ancient story tells of a student who sought to learn from his master the secret of becoming a great sculptor. “Master,” the student said,” I want to make a great and beautiful statue, but I do not know the methods of your great work.” The master replied, “What exactly do you seek to make?” […]

Law Firm Marketing - How to Radiate Value - Professional Service Marketing

Law Firm Marketing – How to Radiate Value – Professional Service Marketing

Any time you have a chance to determine what your clients need and want from you, consider it a priceless opportunity to learn. Their needs and wants–and their experience with your firm–are the key to identifying the focus of your marketing efforts. Finding and delivering what your clients need and want will not only result […]

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