Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for Henry Dahut

Henry Dahut is an attorney and marketing strategist who works with some of the largest law firms in the world. He is the author of the best selling practice development book, "Marketing the Legal Mind" and offers consulting services in the area of strategic branding and law firm marketing.

LAW FIRM BRANDING. The danger of illusory brands

LAW FIRM BRANDING. The danger of illusory brands

OVER THE LAST TEN YEARS, WE HAVE WITNESSED ADVANCES IN LAW PRACTICE TECHNOLOGY, THE EXPANDING ROLES OF PARALEGALS, AND THE OUTSOURCING OF LEGAL WORK. YET DESPITE ALL OF THESE COST-CUTTING AND TIME-SAVING ADVANTAGES, MANY LAW FIRMS, ESPECIALLY THE LARGE ONES, REMAIN STRUGGLING FOR THEIR VERY SURVIVAL. Only a decade ago, law firms were enjoying remarkable levels of growth and prosperity. Firm coffers were […]

Driving Marketing Change at Law Firms - A Test of Leadership

Driving Marketing Change at Law Firms – A Test of Leadership

Although it is never easy to challenge the status quo or achieve fundamental change within an organization – especially at a law firm. Yet change is a fundamental component to success. How does a firm steeped in culture and tradition address these questions? Very carefully. Especially if it is driven by a law firm marketing […]

Why I Like the Term Counselor at Law

Why I Like the Term Counselor at Law

The term counselor-at-law is more in keeping with high goals and ambitions than the term lawyer. Counselor elicits an image of one who has deep knowledge–who dutifully informs and offers insight into critical matters of the mind and heart. A counselor is a person who guides others–a confidant and a pathfinder, and law firms would […]

Choosing Your Managing Partner - Common Mistakes

Choosing Your Managing Partner – Common Mistakes

Choosing the next managing partner has historically been a knee-jerk response in most firms. Usually the choice is between either trying to fill the void by promoting the next best rainmaker, or going with a firm workhorse or a partner with particularly strong administrative and financial skills. Some choose a copycat of the previous managing […]

Law Firm Marketing and Your Firms Vision

Law Firm Marketing and Your Firms Vision

An ancient story tells of a student who sought to learn from his master the secret of becoming a great sculptor. “Master,” the student said,” I want to make a great and beautiful statue, but I do not know the methods of your great work.” The master replied, “What exactly do you seek to make?” […]

Law Firm Marketing - How to Radiate Value - Professional Service Marketing

Law Firm Marketing – How to Radiate Value – Professional Service Marketing

Any time you have a chance to determine what your clients need and want from you, consider it a priceless opportunity to learn. Their needs and wants–and their experience with your firm–are the key to identifying the focus of your marketing efforts. Finding and delivering what your clients need and want will not only result […]

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