Applied Economics: Business, Personal and Complex Litigation: When Steven Sanchez was a senior at Stanford University he had two forward paths from... How to Protect Your Private Practice From a California Payroll Tax Audit: Did you know you can be held personally liable for payroll taxes if the California... Are You Suffering From Solo / Small Firm Imposter Syndrome?: Until recently, practicing law in the private realm pretty much came down to two... The Lateral Attorney Transition Two Tips To Make Your Next Hire a Good One: Anyone in the legal community knows that a popular method for growing business is to... 6 Reasons Why Content Is too Important for Lawyers to Write: Content is about the music, not the words. That’s why it is too important to be written... California Case Summaries ADR™ Organized Succinct Summaries of New California Civil Cases: CALIFORNIA COURTS OF APPEAL - Arbitration - Uber Technologies v. Google (2018) _... Amp up Your LinkedIn Profile With These 10 Tips for Lawyers: The new year is approaching fast and amidst the last-minute holiday shopping, you can be... Community News – December 2018: Vanst Law recently opened its virtual doors. At this modern law firm, all attorneys are... From Confusion to Clarity for Dentists and Physicians: San Diego’s Attorney for Dentists and Physicians Earns a Position on the Leading Edge... 5 Tips for Young Lawyers How to Find Your Way in a Crowded Arena: Young lawyers can face some uphill battles out of law school. The dream of defending the...
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RSSAuthor Archive for Henry Dahut

Henry Dahut is an attorney and marketing strategist who works with some of the largest law firms in the world. He is the author of the best selling practice development book, "Marketing the Legal Mind" and offers consulting services in the area of strategic branding and law firm marketing.

LAW FIRM BRANDING. The danger of illusory brands

LAW FIRM BRANDING. The danger of illusory brands

OVER THE LAST TEN YEARS, WE HAVE WITNESSED ADVANCES IN LAW PRACTICE TECHNOLOGY, THE EXPANDING ROLES OF PARALEGALS, AND THE OUTSOURCING OF LEGAL WORK. YET DESPITE ALL OF THESE COST-CUTTING AND TIME-SAVING ADVANTAGES, MANY LAW FIRMS, ESPECIALLY THE LARGE ONES, REMAIN STRUGGLING FOR THEIR VERY SURVIVAL. Only a decade ago, law firms were enjoying remarkable levels of growth and prosperity. Firm coffers were […]

Driving Marketing Change at Law Firms - A Test of Leadership

Driving Marketing Change at Law Firms – A Test of Leadership

Although it is never easy to challenge the status quo or achieve fundamental change within an organization – especially at a law firm. Yet change is a fundamental component to success. How does a firm steeped in culture and tradition address these questions? Very carefully. Especially if it is driven by a law firm marketing […]

Why I Like the Term Counselor at Law

Why I Like the Term Counselor at Law

The term counselor-at-law is more in keeping with high goals and ambitions than the term lawyer. Counselor elicits an image of one who has deep knowledge–who dutifully informs and offers insight into critical matters of the mind and heart. A counselor is a person who guides others–a confidant and a pathfinder, and law firms would […]

Choosing Your Managing Partner - Common Mistakes

Choosing Your Managing Partner – Common Mistakes

Choosing the next managing partner has historically been a knee-jerk response in most firms. Usually the choice is between either trying to fill the void by promoting the next best rainmaker, or going with a firm workhorse or a partner with particularly strong administrative and financial skills. Some choose a copycat of the previous managing […]

Law Firm Marketing and Your Firms Vision

Law Firm Marketing and Your Firms Vision

An ancient story tells of a student who sought to learn from his master the secret of becoming a great sculptor. “Master,” the student said,” I want to make a great and beautiful statue, but I do not know the methods of your great work.” The master replied, “What exactly do you seek to make?” […]

Law Firm Marketing - How to Radiate Value - Professional Service Marketing

Law Firm Marketing – How to Radiate Value – Professional Service Marketing

Any time you have a chance to determine what your clients need and want from you, consider it a priceless opportunity to learn. Their needs and wants–and their experience with your firm–are the key to identifying the focus of your marketing efforts. Finding and delivering what your clients need and want will not only result […]

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