Author Archive for Jay Harrington
Jay Harrington is co-founder of Harrington Communications, where he leads the Brand Strategy, Content Creation and Client Service teams. He is author of the book “One of a Kind: A Proven Path to a Profitable Practice,” as well as the e-book “How to Start Fast as a Law Firm Associate.” Previously, Jay was a commercial litigator and corporate bankruptcy attorney at Skadden, Arps, Slate, Meagher & Flom and Foley & Lardner. He has an undergraduate degree in journalism and earned his law degree from the University of Michigan Law School. He writes regularly for Attorney at Work. Follow him on Twitter @harringj75. First published at www.AttorneyatWork.com.
How to Create a Law Firm Content Marketing Strategy that Gets Results
A comprehensive strategy, which incorporates written content, guest-posting, visual storytelling, PR, distribution, and in-depth analytics is required. Law firms that consistently produce high-quality content produce better business results. If you’re not convinced that content is key to improving your firm’s marketing, consider that content marketing generates three times as many leads as outbound marketing tactics […]
Want to Get More Done? Think Big and Act Small.
Lawyers work hard. It’s what they do. The good news is that hard work can be deeply satisfying. It feels good to do a job well done. Accomplishment gives us meaning. Hopefully this resonates, because it’s a feeling you’ve experienced before. But it’s not just me making this assertion about the connection between hard work […]
Look in the Mirror: Associates Hold the Key To Their Own Happiness
In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian, described a phenomenon that would come to be called “Parkinson’s Law.” His key insight: “Work expands so as to fill the time available for its completion.” In other words, if something must be done in a day, it will get done in […]
Why Are You at the Office Until 10 p.m.?
The early days of my legal career at a big firm involved lots of late nights at the office. It seemed like I was routinely getting home around 11 p.m.—often later. It was a busy time, so late nights were required. But not always. Looking back, staying late all the time could have been avoided. […]
