Defending Those Who Defend Us All: Retired Marine JAG Officer Phillip Stackhouse Fights for Service Members and Contractors... Law Firm Profitability and Client Satisfaction: Using a Pricing Pro to Achieve Both: Law firm leaders understandably see lucrative client work as an important key to overall... Millennials in Big Law Resistance is Futile: Not since the Baby Boomers has a generation had such a profound impact on our culture,... Law Firm Hospitality: Picture this: A law school graduate walks into the law firm’s lobby. She’s a little... How to Create a Law Firm Content Marketing Strategy that Gets Results: A comprehensive strategy, which incorporates written content, guest-posting, visual... Are Your Practice Groups Working? 5 Reasons Why Law Firm Practice Management Structures Don’t Work: I recently got a call from a firm that wanted to talk about changing theirpractice... What Clients Love (and Hate) about Email Communication from Lawyers: Clients are increasingly asked to do more with less. Theyhave greater responsibilities,... 9 GROWTH STRATEGIES AND TACTICS from Industry Insiders: Prior to 2008, the legal market was experiencing a 4-6% annual growth in demand. Today,... Community News – February 2019: Wingert Grebing Brubaker & Juskie LLP is proud to announce Ian R. Friedman has been... Renee Galente Stackhouse, Stackhouse APC, San Diego: As Renee Stackhouse (nee Galente) enters her second decade of legal success in San Diego,...
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RSSAuthor Archive for John Burnett

Dr. John Burnett is the President of John Burnett Marketing, expert witness, consultant, and author. He can be reached at, jburnettdba@me.com. If you are interested in learning more about legal marketing planning you might check Dr. Burnett’s e-book, “How to Avoid Random Acts of Marketing: A Plan for Small to Midsized Law Firms.”

Goals vs. Objectives: a Real Difference

Goals vs. Objectives: a Real Difference

“The goal is where we want to be. The objectives are the steps needed to get there” —Peter Drucker INTRODUCTION It happened again last week. I was meeting with a new client and her staff. It was our second meeting, and we were discussing their new marketing plan—my primary task. The discussion was coming along […]

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

Here Are Four Considerations… The last thing a lawyer wants is for clients and  potential  clients to view him or her as  a  commodity,   providing  little  value at an exorbitant price. More recently, there   has   been   the  acknowledgement by  many  attorneys  that  marketing  has the  capacity   to  change   that   negative image  and to  create  credibility,  […]

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