Strazzeri Mancini LLP. Care to Know: An Innovative Business Model and Culture: “We believe traditional planning can inadvertently narrow planning conversations too... Law Firm, San Diego The More You Give, The More You Get: “I can honestly say that I love representing plaintiffs in injury cases. And I do not... Want to Get More Done? Think Big and Act Small.: Lawyers work hard. It’s what they do. The good news is that hard work can be deeply... 20 Frustrating Things Lawyers Do While Delegating: Solo lawyers who want to scale their law practice must delegate. Yes, as a lawyer you... Why Smart Law Firms Are Hiring Salespeople!: Sales is not something that most lawyers think about, even though they are probably out... How to Deal with Underperforming Lawyers: The challenges of a shrinking and intensifying competitive legal marketplace demand that... 10 Ways to Habitually Market For New Business: Ask the most successful rainmakers what their secret is to their success and most will... Community News – May 2018: Attorney Laurie Poole joined ADAMS | STIRLING as managing partner of the firm’s San... Passion and Small- Town Values Lead To Success: The path for most successful San Diego attorneys starts at an early age. For Patrick... Make This the Year You Take Control Of Your Time!: A lot of lawyers are extremely challenged about operating in crisis mode and ending many...
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RSSAuthor Archive for John Burnett

Dr. John Burnett is the President of John Burnett Marketing, expert witness, consultant, and author. He can be reached at, jburnettdba@me.com. If you are interested in learning more about legal marketing planning you might check Dr. Burnett’s e-book, “How to Avoid Random Acts of Marketing: A Plan for Small to Midsized Law Firms.”

Goals vs. Objectives: a Real Difference

Goals vs. Objectives: a Real Difference

“The goal is where we want to be. The objectives are the steps needed to get there” —Peter Drucker INTRODUCTION It happened again last week. I was meeting with a new client and her staff. It was our second meeting, and we were discussing their new marketing plan—my primary task. The discussion was coming along […]

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

DO YOU WANT TO IMPROVE YOUR LEGAL MARKETING?

Here Are Four Considerations… The last thing a lawyer wants is for clients and  potential  clients to view him or her as  a  commodity,   providing  little  value at an exorbitant price. More recently, there   has   been   the  acknowledgement by  many  attorneys  that  marketing  has the  capacity   to  change   that   negative image  and to  create  credibility,  […]

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