New Approaches To Old Challenges IN ELDER LAW: “For me, elder law is estate planning. However, unlike traditional estate planning,... CONNECTING People: “A career change, whether lateral or vertical, is a significant moment in someone’s... California Case Summaries Civil™ Organized Succinct Summaries of New Civil Cases: CALIFORNIA SUPREME COURT - Torts - T.H. v. Novartis Pharmaceuticals Corporation (2017) _... Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.: Ever notice how many people want to steal your scarcest resource? They crave a piece of... Critical Success Factors. The Key to Exposing Demand.: Let’s get the new year started off on the right foot by simplifying what many lawyers... Enhance Your Image And Nurture Relationships. How To Overcome Two Costly Excuses Prospects Make.: Why do clients and prospects make excuses? And what do those excuses mean? The excuses... Community News – February 2018: A federal judge has appointed CaseyGerry’s managing partner David S. Casey, Jr. as... Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?...
Executive Presentations-468x60-1

RSSAuthor Archive for John Zissu

John Zissu is the President and Founder of LitigatorEdge Marketing. We specialize in high return on investment strategies. For more information on attorney marketing best practices please visit the LitigatorEdge Web site.

How Do Law Firms Find More Capital?

How Do Law Firms Find More Capital?

Every law firm understands how important it is not just to market, but to do it well.  So, when you look at two law firms that have equally talented staff and equal financial resources, how can one firm dramatically outperform the other?  The secret… (Hint: learn from what large corporations have done to put their […]

Marketing a Plaintiff's Personal Injury Practice - The Pros and Cons of Law Firm Marketing Tactics

Marketing a Plaintiff’s Personal Injury Practice – The Pros and Cons of Law Firm Marketing Tactics

So, you recently won a major verdict or settlement and are ready to take your plaintiff’s personal injury firm to the next level.  How do you put your limited law firm marketing budget to good use?   Do you pay for a billboard on a local highway, buy television advertising, go on the Internet, target a […]

  • Polls
    Sorry, there are no polls available at the moment.