Playing the Ultimate Game of Chess: Putting All the Pieces Together Before Trial Brings Attorney and Client to... What Is the Average Pay Raise?: When you employ law firm employees, the question often arises about what is the kind of... One Simple Calendar Trick High Achievers Don’t Want You to Know: Billionaires, millionaires, and the middle class all have one thing in common: 24 hours... Pro Tip for Lawyers: 3 LinkedIn Business Development Resolutions that will Pay off in 2019: Like me, you probably have a list of goals that will help you achieve your personal and... Lawyers, Nail that Meeting with Your Prospective Client: Aprospective client has identified three lawyers whom she believes possess the expertise... California Case Summaries Monthly™ Organized Succinct Summaries of New California Civil Cases: CALIFORNIA SUPREME COURT - Landlord-Tenant - Dr. Leevil, LLC v. Westlake Health Care... Is Succession Planning on Your Firm’s 2019 To-Do List?: Succession and succession planning are hot topics in the legal profession. One statistic... 2019 New Year’s Resolutions Attorneys Don’t Want Their Bosses to Know About: 2018 was a crazy year in the law firm universe, filled with associate raises, summer and... Community News – March 2019: Craig DeWitt Higgs, partner at Higgs Fletcher and Mack, passed away peacefully at home on... Defending Those Who Defend Us All: Retired Marine JAG Officer Phillip Stackhouse Fights for Service Members and Contractors...
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RSSAuthor Archive for John Zissu

John Zissu is the President and Founder of LitigatorEdge Marketing. We specialize in high return on investment strategies. For more information on attorney marketing best practices please visit the LitigatorEdge Web site.

How Do Law Firms Find More Capital?

How Do Law Firms Find More Capital?

Every law firm understands how important it is not just to market, but to do it well.  So, when you look at two law firms that have equally talented staff and equal financial resources, how can one firm dramatically outperform the other?  The secret… (Hint: learn from what large corporations have done to put their […]

Marketing a Plaintiff's Personal Injury Practice - The Pros and Cons of Law Firm Marketing Tactics

Marketing a Plaintiff’s Personal Injury Practice – The Pros and Cons of Law Firm Marketing Tactics

So, you recently won a major verdict or settlement and are ready to take your plaintiff’s personal injury firm to the next level.  How do you put your limited law firm marketing budget to good use?   Do you pay for a billboard on a local highway, buy television advertising, go on the Internet, target a […]

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