Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for Merrilyn Astin Tarlton

Merrilyn Astin Tarlton is the author of the new Attorney at Work book Getting Clients: For Lawyers Starting Out or Starting Over. She has been helping lawyers and law firms think differently about the business of practicing law since 1984. She is a founding member of the Legal Marketing Association, an LMA Hall of Fame inductee, and a past President of the College of Law Practice Management. Merrilyn was a founding partner of Attorney at Work. Follow her on Twitter @astintarlton. First published at www.AttorneyatWork.com.

5 Things to Ask Before You Say Yes To a Speaking Gig

5 Things to Ask Before You Say Yes To a Speaking Gig

  Most professionals have a complicated relationship with public speaking—particularly if it is a good business development opportunity. On the one hand, you’re pretty sure you want this gig. It could be the start of something good for your practice. On the other, it can be darn intimidating to stand up in front of a […]

Five Ways to Know What’s Up with Clients And Staff

Five Ways to Know What’s Up with Clients And Staff

The first Sunday New York Times Magazine after the 2017 presidential inauguration featured a cover story titled “To Obama With Love, and Hate, and Desperation” by Jeanne Marie Laskas. It is an excellent article and, regardless of your political leanings, I recommend it to you. It tells the story of the 50 staff members, interns […]

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