Altruism Drives Family Law Attorney’s Success: Business Student Exercising an Educational Option Discovers a LIFELONG PASSION for Family... NETWORKING Planning, Persistence, and Practice: Do not just attend an event—attend with purpose. To go with purpose means setting... Things Lawyers Do ...: I just took my first long vacation in, well, pretty much ever. I’ve taken time off... Do Not Overspend On Law Firm Office Space: When lawyers are selecting office space for their law office, the decision is often very... How to Meet a New Prospect Without Cold-Calling: Icome from a skiing family—not a "luxury condo at Vail" kind of skiing family, but more... Expectations for Persuasive Female Litigators: One way to stir up a controversy is to talk about the social expectations that apply to... Why Your Law Firm’s Blog Probably Sucks: Can we get real here for a minute? Most law firm blogs suck. They really, really suck.... Community News – October 2018: Noonan Lance Boyer & Banach LLP (NoonanLance) has announced that David J. Noonan,... Speaking the Language of Real Estate, Business and the Law: The strength of the team is each member. The strength of each member is the team. –... 19 Secrets That Increase Response to Print Ads: Have you ever purchased a display ad in the newspaper and then not received a single...
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RSSAuthor Archive for Norm Hulcher

Hulcher & Hays, LLC is a Phoenix-based law firm marketing consultant (www.hulcher.net)

The Art of ERROR Recovery

The Art of ERROR Recovery

When you make a mistake that puts a client behind the eight ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “… unless […]

SHEDDING YOUR EXCESS WORKLOAD

SHEDDING YOUR EXCESS WORKLOAD

Whether your motivation is altruism or greed, effective delegation is a must if you want to expand your firm, boost your income and preserve what’s left of your sanity  One of my favorite clients is a very successful real estate attorney whom—in the interest of client retention and, perhaps, litigation avoidance—I will call “Skip.” He and […]

Staff Infection: Whether your legal secretary is a marketing asset or liability depends mostly on you

Staff Infection: Whether your legal secretary is a marketing asset or liability depends mostly on you

Ken” was having a bad day. Late and unprepared for a hearing that morning, he’d incurred the wrath of the judge, who took it out on Ken’s client. Another client, fed up with Ken’s not returning her calls, had just picked up her file en route to an appointment with her new lawyer. Two thirds […]

How to "Work a Room"

How to “Work a Room”

Being effective in social situations depends far more on your purpose and attitude than on skill and talent Complete the following sentence: “I wish that when I was in law school they had taught us about _____________.” Presumably, your answer is not “the elements of a contract,” “ethics,” “personal hygiene” or “reusing a syringe.” However, […]

The Art of Error Recovery

The Art of Error Recovery

When you make a mistake that puts a client behind the eight-ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “. . […]

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