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RSSAuthor Archive for Norm Hulcher

Hulcher & Hays, LLC is a Phoenix-based law firm marketing consultant (www.hulcher.net)

The Art of ERROR Recovery

The Art of ERROR Recovery

When you make a mistake that puts a client behind the eight ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “… unless […]

SHEDDING YOUR EXCESS WORKLOAD

SHEDDING YOUR EXCESS WORKLOAD

Whether your motivation is altruism or greed, effective delegation is a must if you want to expand your firm, boost your income and preserve what’s left of your sanity  One of my favorite clients is a very successful real estate attorney whom—in the interest of client retention and, perhaps, litigation avoidance—I will call “Skip.” He and […]

Staff Infection: Whether your legal secretary is a marketing asset or liability depends mostly on you

Staff Infection: Whether your legal secretary is a marketing asset or liability depends mostly on you

Ken” was having a bad day. Late and unprepared for a hearing that morning, he’d incurred the wrath of the judge, who took it out on Ken’s client. Another client, fed up with Ken’s not returning her calls, had just picked up her file en route to an appointment with her new lawyer. Two thirds […]

How to "Work a Room"

How to “Work a Room”

Being effective in social situations depends far more on your purpose and attitude than on skill and talent Complete the following sentence: “I wish that when I was in law school they had taught us about _____________.” Presumably, your answer is not “the elements of a contract,” “ethics,” “personal hygiene” or “reusing a syringe.” However, […]

The Art of Error Recovery

The Art of Error Recovery

When you make a mistake that puts a client behind the eight-ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “. . […]

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