Business Lawyers for Business People.: Dunn DeSantis Walt & Kendrick Gather Momentum and Carve a Unique Path Forward. -... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to... Adapting to Survive: Charles Darwin said so profoundly, “It is not the strongest of the species that... How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success: “Yes, you can … ” Many professionals want to step outside of their comfort zones... Five Ways to Normalize Your Damages: When civil litigation is being discussed by those outside the courtroom and outside the... High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons: Lawyers often ask me to explain how selling-based marketing differs from Education-Based... 8 Key Law Firm Strategy Takeaways. From the #LMA19 National Conference.: The Legal Marketing Association's National Conference was held in Atlanta recently; over... California Case Summaries: Free™ New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Sweetwater Union High School Dist. v.... A Simple Exercise to Rethink and Refocus Exceptional Client Service: Fifteen years ago, celebrated business guru Jim Collins published Good to Great with the... A Specialized Personal Injury & Mass Tort Trial Firm. Getting Extraordinary Results for Ordinary People: Creating the Right Team to Take on Select Cases that Excite Attorneys, Right Wrongs and...
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RSSAuthor Archive for Norm Hulcher

Hulcher & Hays, LLC is a Phoenix-based law firm marketing consultant (www.hulcher.net)

The Art of ERROR Recovery

The Art of ERROR Recovery

When you make a mistake that puts a client behind the eight ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “… unless […]

SHEDDING YOUR EXCESS WORKLOAD

SHEDDING YOUR EXCESS WORKLOAD

Whether your motivation is altruism or greed, effective delegation is a must if you want to expand your firm, boost your income and preserve what’s left of your sanity  One of my favorite clients is a very successful real estate attorney whom—in the interest of client retention and, perhaps, litigation avoidance—I will call “Skip.” He and […]

Staff Infection: Whether your legal secretary is a marketing asset or liability depends mostly on you

Staff Infection: Whether your legal secretary is a marketing asset or liability depends mostly on you

Ken” was having a bad day. Late and unprepared for a hearing that morning, he’d incurred the wrath of the judge, who took it out on Ken’s client. Another client, fed up with Ken’s not returning her calls, had just picked up her file en route to an appointment with her new lawyer. Two thirds […]

How to "Work a Room"

How to “Work a Room”

Being effective in social situations depends far more on your purpose and attitude than on skill and talent Complete the following sentence: “I wish that when I was in law school they had taught us about _____________.” Presumably, your answer is not “the elements of a contract,” “ethics,” “personal hygiene” or “reusing a syringe.” However, […]

The Art of Error Recovery

The Art of Error Recovery

When you make a mistake that puts a client behind the eight-ball, your appropriate response can salvage—and even strengthen—the client relationship When Alexander Pope wrote, “To err is human, to forgive divine,” he probably hadn’t just gotten off the phone with his attorney. If he had, he might have tacked on this qualifier: “. . […]

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