Strazzeri Mancini LLP. Care to Know: An Innovative Business Model and Culture: “We believe traditional planning can inadvertently narrow planning conversations too... Law Firm, San Diego The More You Give, The More You Get: “I can honestly say that I love representing plaintiffs in injury cases. And I do not... Want to Get More Done? Think Big and Act Small.: Lawyers work hard. It’s what they do. The good news is that hard work can be deeply... 20 Frustrating Things Lawyers Do While Delegating: Solo lawyers who want to scale their law practice must delegate. Yes, as a lawyer you... Why Smart Law Firms Are Hiring Salespeople!: Sales is not something that most lawyers think about, even though they are probably out... How to Deal with Underperforming Lawyers: The challenges of a shrinking and intensifying competitive legal marketplace demand that... 10 Ways to Habitually Market For New Business: Ask the most successful rainmakers what their secret is to their success and most will... Community News – May 2018: Attorney Laurie Poole joined ADAMS | STIRLING as managing partner of the firm’s San... Passion and Small- Town Values Lead To Success: The path for most successful San Diego attorneys starts at an early age. For Patrick... Make This the Year You Take Control Of Your Time!: A lot of lawyers are extremely challenged about operating in crisis mode and ending many...
Executive Presentations-468x60-1

RSSAuthor Archive for Paula Black

Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

How to Move Forward with Good Plans… Instead of Waiting for Perfection

How to Move Forward with Good Plans… Instead of Waiting for Perfection

Being a perfectionist can be an asset as a lawyer. It’s VERY important for you to get the details right when working on a client matter or appearing in court. But in other ways, being a perfectionist can actually hold you back. Especially when it comes to business development. Being a perfectionist can keep you from making progress with plans that are […]

4 Signs That You Are Your Own Worst Critic

4 Signs That You Are Your Own Worst Critic

A reasonable amount of self-criticism can be a good thing. It allows us to reflect on our actions and decisions, and it helps us push ourselves to improve. Certainly, having self-awareness of our shortcomings is vital for anyone who wants to build and develop a business, and lawyers are no exception. BUT… many lawyers go […]

Legal Marketing. Lessons from a Marketing Consultant.

Legal Marketing. Lessons from a Marketing Consultant.

AFTER 15 years of working with both individual lawyers and firms, I’ve come to realize that not all marketing strategies were made for everyone. For some, creative is the route to follow, while others fare better when focusing on the basics. Taking into account time, experience and marketing goals, I personalize every marketing plan I […]

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online

Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm […]

Legal Business Development: What To Do With The Leads You Acquire At A Conference

Legal Business Development: What To Do With The Leads You Acquire At A Conference

I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day conference that was truly filled with people who are her target market. First and foremost, it’s about building relationships, so where do we begin? The […]

How to Turn Attorney Biographies Into Law Firm Marketing Tools

How to Turn Attorney Biographies Into Law Firm Marketing Tools

An attorney’s bio, especially an online version, is one of their first methods of contact with potential clients. Whether people are shopping for representation or simply doing research on the firm, what’s put out into the world should speak for you, not about you. By following a few simple guidelines and thinking of your bio […]

  • Polls
    Sorry, there are no polls available at the moment.