Playing the Ultimate Game of Chess: Putting All the Pieces Together Before Trial Brings Attorney and Client to... What Is the Average Pay Raise?: When you employ law firm employees, the question often arises about what is the kind of... One Simple Calendar Trick High Achievers Don’t Want You to Know: Billionaires, millionaires, and the middle class all have one thing in common: 24 hours... Pro Tip for Lawyers: 3 LinkedIn Business Development Resolutions that will Pay off in 2019: Like me, you probably have a list of goals that will help you achieve your personal and... Lawyers, Nail that Meeting with Your Prospective Client: Aprospective client has identified three lawyers whom she believes possess the expertise... California Case Summaries Monthly™ Organized Succinct Summaries of New California Civil Cases: CALIFORNIA SUPREME COURT - Landlord-Tenant - Dr. Leevil, LLC v. Westlake Health Care... Is Succession Planning on Your Firm’s 2019 To-Do List?: Succession and succession planning are hot topics in the legal profession. One statistic... 2019 New Year’s Resolutions Attorneys Don’t Want Their Bosses to Know About: 2018 was a crazy year in the law firm universe, filled with associate raises, summer and... Community News – March 2019: Craig DeWitt Higgs, partner at Higgs Fletcher and Mack, passed away peacefully at home on... Defending Those Who Defend Us All: Retired Marine JAG Officer Phillip Stackhouse Fights for Service Members and Contractors...
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RSSAuthor Archive for Paula Black

Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

How to Move Forward with Good Plans… Instead of Waiting for Perfection

How to Move Forward with Good Plans… Instead of Waiting for Perfection

Being a perfectionist can be an asset as a lawyer. It’s VERY important for you to get the details right when working on a client matter or appearing in court. But in other ways, being a perfectionist can actually hold you back. Especially when it comes to business development. Being a perfectionist can keep you from making progress with plans that are […]

4 Signs That You Are Your Own Worst Critic

4 Signs That You Are Your Own Worst Critic

A reasonable amount of self-criticism can be a good thing. It allows us to reflect on our actions and decisions, and it helps us push ourselves to improve. Certainly, having self-awareness of our shortcomings is vital for anyone who wants to build and develop a business, and lawyers are no exception. BUT… many lawyers go […]

Legal Marketing. Lessons from a Marketing Consultant.

Legal Marketing. Lessons from a Marketing Consultant.

AFTER 15 years of working with both individual lawyers and firms, I’ve come to realize that not all marketing strategies were made for everyone. For some, creative is the route to follow, while others fare better when focusing on the basics. Taking into account time, experience and marketing goals, I personalize every marketing plan I […]

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online

Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm […]

Legal Business Development: What To Do With The Leads You Acquire At A Conference

Legal Business Development: What To Do With The Leads You Acquire At A Conference

I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day conference that was truly filled with people who are her target market. First and foremost, it’s about building relationships, so where do we begin? The […]

How to Turn Attorney Biographies Into Law Firm Marketing Tools

How to Turn Attorney Biographies Into Law Firm Marketing Tools

An attorney’s bio, especially an online version, is one of their first methods of contact with potential clients. Whether people are shopping for representation or simply doing research on the firm, what’s put out into the world should speak for you, not about you. By following a few simple guidelines and thinking of your bio […]

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