Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can... 5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference: I know some folks within law firms are wary of attending marketing conferences outside of... Are You a Networking Rock Star or Rookie?: If you’ve read my book The Attorney’s Networking Handbook, you probably know that I... San Diego Personal Injury Attorneys Motivated to Care: “The most important thing is that you care about what you do. As an attorney I care... COMBINING HUMAN RELATIONSHIPS WITH TECHNOLOGY’S ADVANCES: Anthony Geraci, founder of Geraci Law Firm, believes the path to success in the coming... Networking: How To Disengage From a Dead-End Conversation: We’ve all found ourselves trapped in a dead-end conversation at a networking event.... What’s New in Structured Settlements? A Lot!: Structured settlements became a popular alternative to lump sum settlements in the 1970s.... Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort: How do you present fees in a way that emphasizes the value of your services and takes the...
Executive Presentations-468x60-1

RSSAuthor Archive for Paula Black

Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of "The Little Black Book on Law Firm Branding & Positioning," "The Little Black Book on Law Firm Marketing and Business Development," and "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit in 21 Days," as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

How to Move Forward with Good Plans… Instead of Waiting for Perfection

How to Move Forward with Good Plans… Instead of Waiting for Perfection

Being a perfectionist can be an asset as a lawyer. It’s VERY important for you to get the details right when working on a client matter or appearing in court. But in other ways, being a perfectionist can actually hold you back. Especially when it comes to business development. Being a perfectionist can keep you from making progress with plans that are […]

4 Signs That You Are Your Own Worst Critic

4 Signs That You Are Your Own Worst Critic

A reasonable amount of self-criticism can be a good thing. It allows us to reflect on our actions and decisions, and it helps us push ourselves to improve. Certainly, having self-awareness of our shortcomings is vital for anyone who wants to build and develop a business, and lawyers are no exception. BUT… many lawyers go […]

Legal Marketing. Lessons from a Marketing Consultant.

Legal Marketing. Lessons from a Marketing Consultant.

AFTER 15 years of working with both individual lawyers and firms, I’ve come to realize that not all marketing strategies were made for everyone. For some, creative is the route to follow, while others fare better when focusing on the basics. Taking into account time, experience and marketing goals, I personalize every marketing plan I […]

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online

Legal Marketing. 5 Ways to Make Your Firm Bios Stand Out Online

Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm […]

Legal Business Development: What To Do With The Leads You Acquire At A Conference

Legal Business Development: What To Do With The Leads You Acquire At A Conference

I worked with a client the other day to figure out what strategy she should put into place to maximize the 60 business cards she picked up during a 2-day conference that was truly filled with people who are her target market. First and foremost, it’s about building relationships, so where do we begin? The […]

How to Turn Attorney Biographies Into Law Firm Marketing Tools

How to Turn Attorney Biographies Into Law Firm Marketing Tools

An attorney’s bio, especially an online version, is one of their first methods of contact with potential clients. Whether people are shopping for representation or simply doing research on the firm, what’s put out into the world should speak for you, not about you. By following a few simple guidelines and thinking of your bio […]

  • Polls
    Sorry, there are no polls available at the moment.