Defending Those Who Defend Us All: Retired Marine JAG Officer Phillip Stackhouse Fights for Service Members and Contractors... Law Firm Profitability and Client Satisfaction: Using a Pricing Pro to Achieve Both: Law firm leaders understandably see lucrative client work as an important key to overall... Millennials in Big Law Resistance is Futile: Not since the Baby Boomers has a generation had such a profound impact on our culture,... Law Firm Hospitality: Picture this: A law school graduate walks into the law firm’s lobby. She’s a little... How to Create a Law Firm Content Marketing Strategy that Gets Results: A comprehensive strategy, which incorporates written content, guest-posting, visual... Are Your Practice Groups Working? 5 Reasons Why Law Firm Practice Management Structures Don’t Work: I recently got a call from a firm that wanted to talk about changing theirpractice... What Clients Love (and Hate) about Email Communication from Lawyers: Clients are increasingly asked to do more with less. Theyhave greater responsibilities,... 9 GROWTH STRATEGIES AND TACTICS from Industry Insiders: Prior to 2008, the legal market was experiencing a 4-6% annual growth in demand. Today,... Community News – February 2019: Wingert Grebing Brubaker & Juskie LLP is proud to announce Ian R. Friedman has been... Renee Galente Stackhouse, Stackhouse APC, San Diego: As Renee Stackhouse (nee Galente) enters her second decade of legal success in San Diego,...
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RSSAuthor Archive for Ross Fishman

Ross Fishman is a former litigator, big-firm Marketing Director, and Marketing Partner. Ross has conducted more than 300 law firm retreats, CLE and Ethics presentations, and marketing-training programs on six continents, from New Mexico to New Zealand, and California to Croatia. Ross is also the Founder of Fishman Marketing, a one-stop solution for strategy, marketing, branding, and leading-edge websites. Learn more at: https://www.fishmanmarketing.com.

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

THE TOP 5 REASONS Your Law Firm Can’t Cross-Sell

Many years ago, as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big clients. I did exhaustive research. Of course, every marketer knew that “getting business from existing clients is five times easier than getting a new […]

Why Your Law Firm’s Blog Probably Sucks

Why Your Law Firm’s Blog Probably Sucks

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote business and visibility” and improve their Google […]

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