Speaking the Language of Real Estate, Business and the Law: The strength of the team is each member. The strength of each member is the team. –... 19 Secrets That Increase Response to Print Ads: Have you ever purchased a display ad in the newspaper and then not received a single... Thinking of Relocating Your Business? The City of San Diego May Pay You to Stay: In an effort to attract and retain high-performing companies, the San Diego City Council... Build It or Change? Making Culture Tangible: 30,000 feet. Long-haul travel. I am tired but intrigued about what I am observing. - Not... The Introvert Lawyer’s Guide to Networking: A few years ago, a meme that I found hilarious circulated the internet. It read... The “If-the-Market-Knew-My-Story” Approach to Business Development: There is a basic principle in communication theory—shared experiences form the basis... The Future of Law Firm Business Development Belongs to the Bold: Ultimately, the meek may, indeed, inherit the earth. But history suggests that, in the... Community News – September 2018: The Law Offices of Andy Cook is pleased to announce that Joshua Yee has joined the... Finding the Best Answer to “What’s Next” in Business Transition Planning: At some point in the natural life cycle of a closely held company, self-made... Balancing Act—Lawyers, Time, and Life: Finally, it is all coming together. You’re licensed. You are ready to practice on your...
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RSSAuthor Archive for Sally Schmidt

Sally J. Schmidt is President of Schmidt Marketing, Inc. in Edina, Minnesota, offering marketing services to law firms. The company’s consulting clients have included over 400 law firms throughout the United States, Canada, Mexico, Europe, New Zealand and Australia, ranging in size from two to over three thousand attorneys. Reprinted from December issue of Law Practice with author’s permission. sallyschmidt@schmidt-marketing.com. First published at www.AttorneyatWork.com.

Making Clients’ Lives Easier

Making Clients’ Lives Easier

Lawyers have a lot of questions about how to develop new business. Once they start working with a client, however, the question often becomes, “How can I expand the business?” The simple fact is that clients want to work with lawyers who “get” them—lawyers who understand how, as a client, I like things done, who […]

Meeting with a Purpose

Meeting with a Purpose

Reprinted with the permission of the author. First published at www.attorneyatwork.com I will never forget the time an executive with a large international company told of his meeting with a law firm. He and a member of the in-house legal department had agreed to get together with three firm partners, at their request. After the […]

Good Lawyers Talk Money with Their Clients & Billing Is Marketing

Good Lawyers Talk Money with Their Clients & Billing Is Marketing

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or the most important factor used to evaluate relationships with outside counsel. Now don’t get me wrong. All […]

BUILDING RELATIONSHIPS WITH NON-CLIENTS

BUILDING RELATIONSHIPS WITH NON-CLIENTS

It’s a typical scenario. You meet someone new at an association meeting or networking reception. You have a nice conversation, get a business card and return to your office. Now what? For many lawyers, taking the next step with a prospective client is a formidable challenge. Of course, there are passive activities that can and […]

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