New Approaches To Old Challenges IN ELDER LAW: “For me, elder law is estate planning. However, unlike traditional estate planning,... CONNECTING People: “A career change, whether lateral or vertical, is a significant moment in someone’s... California Case Summaries Civil™ Organized Succinct Summaries of New Civil Cases: CALIFORNIA SUPREME COURT - Torts - T.H. v. Novartis Pharmaceuticals Corporation (2017) _... Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.: Ever notice how many people want to steal your scarcest resource? They crave a piece of... Critical Success Factors. The Key to Exposing Demand.: Let’s get the new year started off on the right foot by simplifying what many lawyers... Enhance Your Image And Nurture Relationships. How To Overcome Two Costly Excuses Prospects Make.: Why do clients and prospects make excuses? And what do those excuses mean? The excuses... Community News – February 2018: A federal judge has appointed CaseyGerry’s managing partner David S. Casey, Jr. as... Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?...
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RSSAuthor Archive for Stefanie Knapp

Stefanie Knapp is the online marketing manager for Allen Matkins, a California-based law firm serving the real estate industry. Stefanie manages the firm’s online communications initiatives, including the firm’s website, videos, email marketing, blogs, and social media campaigns. Prior to joining the legal marketing profession, Stefanie was an award-winning reporter and editor at the Los Angeles Daily Journal. She holds a B.A. in magazine journalism from Syracuse University and an M.B.A. from UCLA Anderson School of Management. This article originally appeared on JD Supra.

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

I know some folks within law firms are wary of attending marketing conferences outside of legal but I’ve found that, with the right conference and an open mind, you will come away even more energized because not only can you see what’s happening outside of our industry, you can also see how to actually implement […]

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