Taking a Therapeutic Approach to Trial Law: Concerns Over Unethical Business Practices Lead to a Career Providing a Voice for the... Is the Sky Falling Yet? 2019 Law Firms in Transition Survey: The results of the 2019 Altman Weil annual Law Firms in Transition survey are receiving... Going In-House: What Law Firm Partners Need to Understand: General counsel roles are often looked at as the "holy grail" in a lawyer's career. These... HOW AND WHY Employers Use Recruiters: When Companies Use Recruiters - For in-house legal positions, companies use recruiters... 23 Secrets THAT BUILD CLIENT LOYALTY: Loyalty is built on the value/price equation, which says: A client will stay loyal to you... What Does It Mean to Develop Your Personal Brand?: Yesterday, I had the pleasure of participating in the inaugural New York City event for... Why the Legal Industry Can Handle the Next Recession: The last recession caught a robust and in-demand legal industry unprepared, and the... 5 Keys to an Effective Law Firm Divorce. Being Smart When the Thrill Is Gone: “A discord of personalities” sometimes describes the genesis for marital divorce. It... Business Lawyers for Business People.: Dunn DeSantis Walt & Kendrick Gather Momentum and Carve a Unique Path Forward. -... Network Now for Success Later: Today, the art of conversation has changed with the use of technology and our ability to...
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RSSAuthor Archive for Stefanie Knapp

Stefanie Knapp is the online marketing manager for Allen Matkins, a California-based law firm serving the real estate industry. Stefanie manages the firm’s online communications initiatives, including the firm’s website, videos, email marketing, blogs, and social media campaigns. Prior to joining the legal marketing profession, Stefanie was an award-winning reporter and editor at the Los Angeles Daily Journal. She holds a B.A. in magazine journalism from Syracuse University and an M.B.A. from UCLA Anderson School of Management. This article originally appeared on JD Supra.

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

5 Lessons for Law Firm Marketers From HubSpot’s INBOUND 2017 Conference

I know some folks within law firms are wary of attending marketing conferences outside of legal but I’ve found that, with the right conference and an open mind, you will come away even more energized because not only can you see what’s happening outside of our industry, you can also see how to actually implement […]

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