Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for Stephen Fairley

Stephen Fairley is CEO of The Rainmaker Institute, LLC, the nation’s largest law firm marketing company specializing in small law firms. Over 8,000 attorneys have benefited from applying their proven Rainmaker Marketing System. Stephen is a best-selling author of 10 books and a nationally recognized law firm marketing expert. He has appeared in the American Bar Association’s journal, Harvard Management Update, Inc and Entrepeneur. To receive your FREE copy of his book “Top 10 Marketing Mistakes Attorneys Make” visit http://www.RainmakerRetreat.com or http://www.TheRainmakerInstitute.com or call 888-588-5891.

3 Keys to Reaping the Rewards of Relationships

3 Keys to Reaping the Rewards of Relationships

I was recently coaching an attorney at a small east coast law firm who was lamenting how slow new business has become in the past few months. As we talked, I asked him, as I ask dozens of legal professionals every week, “What have you done in the past 3 months to build relationships with potential referral partners?” He mentioned […]

The 5 Truths Every Attorney Needs to Know About Referrals

The 5 Truths Every Attorney Needs to Know About Referrals

AT THE RAINMAKER INSTITUTE, we specialize in helping attorneys improve their revenues and increase the quality and quantity of their referrals. One of the things attorneys most frequently ask us is: “How do I find more clients fast?” The answer to this question is deceptively simple, yet amazingly complex to resolve. Referrals are near the […]

The Biggest Crime in Law Firms

The Biggest Crime in Law Firms

The biggest crime in law firms today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and firms don’t even mention it on their websites. People don’t talk about it on the street and partners often overlook it. Even though this crime is rampant, its presence […]

Outsource Your Marketing, Not Your Life

Outsource Your Marketing, Not Your Life

Summer is vacation time, so what do you have planned? If you are like most smallbusiness owners I know, you won’t be going anywhere without your smartphone, tablet or your laptop. That’s because you’ll undoubtedly be working. If you could change that, would you? Well, you can. If you learn to delegate the things that […]

LEAD CONVERSION

LEAD CONVERSION

How Attorneys Can Convert More Browsers into Buyers How do you help a client who doesn’t know what’s best for them and focuses on the wrong area? I work with hundreds of law firms every year and one of the most common requests I hear from attorneys is, “I need more leads.” Yet when I inquire […]

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