Always preparing for the next move: “What is going to happen to me?” - That question is one of the first and most... Why Are Law Firms Falling Behind?: This news ought to be deeply disturbing to managing partners and lawyers everywhere,... Ethical Issues in Using Social Media: Why should lawyers care about social media, and whether they are using it ethically?... Being a True Giver When Networking: Over the past 10–15 years there has been a dramatic increase in the number of people... From Papyrus to E-mail: The History of Newsletter Marketing: From e-mail marketing to social media marketing, it seems that every year or two there is... Overcoming the Isolation Of Being a Solo Practitioner: Do you ever feel a little isolated as - a solo practitioner? Like you're - hanging out,... Workplace Harassment: In Life as in Art!: A while back, Ellen DeGeneres did a game with guests on her show. She compared harassment... Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and...
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RSSAuthor Archive for Stephen Fairley

Stephen Fairley is CEO of The Rainmaker Institute, the nation’s largest law firm marketing company that specializes in helping small and solo law firms generate more referrals and build lifestyle law firms. Over 6,000 attorneys have benefitted from applying their proven Rainmaker Marketing System. For more information visit: http://www.RainmakerRetreat.com or http://www.TheRainmakerInstitute.com or call 888-588-5891.

How to Generate New Law Firm Clients Using Speaking and Seminars

How to Generate New Law Firm Clients Using Speaking and Seminars

According to a national survey, the number 1 fear people have is speaking in public. Fear of dying is ranked number 7. So just remember when you attend your next funeral that more people would rather be in the coffin than giving the eulogy. I realize speaking is not for everyone, but if you enjoy […]

How to Make Alternative Fee Arrangements Work for Your Law Firm

How to Make Alternative Fee Arrangements Work for Your Law Firm

Law firms are under increasing pressure from clients to reduce costs and justify expenditures, and alternative fee arrangements (AFAs) are rising to the challenge. While AFAs aren’t exactly a new concept to the legal industry (estate planning and criminal defense attorneys have been offering them for years), they are now becoming more prevalent in other […]

3 Proven Email Tactics Law Firms Can Use to Find Qualified Leads

3 Proven Email Tactics Law Firms Can Use to Find Qualified Leads

Law firms and other service providers often struggle with effective ways to use email and newsletters to find qualified leads. This is primarily because they misunderstand the purpose of these keep in touch emails. They are best used to keep you at the top of mind for former clients and referral partners. Often, a direct […]

Key Performance Indicators

Key Performance Indicators

As we enter the final half of this year, it’s important to review your numbers from the first part of this year. Are the numbers of leads you are getting up, down or flat? Are your revenues up, down or flat? How are your receivables? Are you hitting the financial goals you had for your […]

10 Ways to Get More Readers and Subscribers for Your Blog

10 Ways to Get More Readers and Subscribers for Your Blog

Getting a sustainable source of traffic for your blog is a challenge for every content marketer, and it takes a concerted effort over time to build an audience. Market research tells us that there are some very effective tactics you can use on your website and blog—as well as in your e-newsletter—to get more subscribers […]

3 Keys to Improve Your Law Firm Marketing Efforts &  Make This Your Best Year Yet!

3 Keys to Improve Your Law Firm Marketing Efforts & Make This Your Best Year Yet!

Welcome to the New Year! If you’re like many attorneys I’ve talked to lately, you are glad last year is over. Hopefully, we have turned off the nightmare street called “Recession” and are back on the “Road to Recovery!” Even still, there are many sectors in the economy that are still stagnant, like estate planning […]

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