Changing of the Guard. A SMALL FIRM MAKES BIG CHANGES TO GET BIGGER RESULTS: “We’re changing our name, a rebranding to reflect the major changes we’re making,... Leading Successful Practices Through COVID-19—Learn from Your Peers and Pay It Forward: Recently, LawVision hosted a webinar for the members of its Practice Group Professionals... Standing Out in the New Norm: Be the Solution ...: The past few weeks have bombarded us with a constant stream of information—not only... COVID-19: How to Prepare for Potential Future Disputes. Pandemic-Related Uncertainty Means Business Decisions Will Be Highly Scrutinized.: As the COVID-19 pandemic continues to develop, guiding a business through this time of... Don’t Let Your Blogs and Content Fall Victim to COVID-19: With so many business and personal challenges brought on by the COVID-19 pandemic, it’s... Eight Ways to Keep the Business Development Engine Running During COVID-19: By now, most of you are settling into your new work environment. Some have greater... 16 Easy Ways to Network, Connect with Clients, and Build Brand While Social Distancing: ... your job right now is to lay the foundation for when things return to ‘normal’ -... Community News – May 2020: Snell & Wilmer is pleased to welcome new employment partner Gina L. Miller and new... A CORE VALUE of Giving Back: A LIFELONG TRADITION LEADS TO A LIFE - CHANGING CAREER - “My mom is a lifelong YMCA... 12 Productivity Tips When Working from Home: As I write this, many law firms are shutting down their physical offices and having...
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RSSAuthor Archive for Tom Trush

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author of “The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers” and “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers.” More of his educational articles, videos and expert interviews are available on his website at writewaysolutions.com.

An Overlooked List That Holds Hidden Profit Opportunities

An Overlooked List That Holds Hidden Profit Opportunities

I just stole something for you … As you know, my job gives me behind-the-scenes insight into how some of the world’s greatest marketers handle “selling” problems in different ways. It’s a great education that never quits. And recently I saw a tremendous client reactivation idea … tremendous because it works like magic and is […]

The Question That Creates Instant Authority. What do you want to be known for in your business?

The Question That Creates Instant Authority. What do you want to be known for in your business?

We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent […]

Can Your Marketing Pitch Pass This Challenge?

Can Your Marketing Pitch Pass This Challenge?

Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your services. Ready … go! Did you hear that little voice inside your head? I bet it questioned […]

The Surprising Sentence That Keeps Prospects Reading (and Buying)

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When listening to someone, the words we hear are rarely repeated—unless requested—and they don’t have the same “staying power” as a phrase permanently placed on a piece of paper. […]

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

You’d probably hear several words repeated, such as “sales,” “selling” and “promoting.” But it’s likely many would miss mentioning a critical piece in the marketing process—something you need before anyone considers spending a single cent with you. Trust. That’s why I came up with the following definition: Marketing is the process of establishing trust in […]

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

In one of its latest commercials, Samsung, for example, seeks to push away the status-seeking crowd often associated with Apple products. In fact, the company blatantly alienates a huge audience. Is this a smart move? Well, I’m not a fan of attack tactics. But I understand the reasoning behind Samsung’s strategy. The company’s marketing staff […]

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