Renee Galente Stackhouse, Stackhouse APC, San Diego: As Renee Stackhouse (nee Galente) enters her second decade of legal success in San Diego,... The Value of a STRONG NARRATIVE: A Huge Win for a Respected Physician's Breach of Fiduciary Duty, Constructive Fraud and... Law Firm Business Development: “Plans Are Useless, but Planning Is Indispensable…”: “In preparing for battle I have always found that plans are useless, but planning is... 3 Digital Marketing Tips for Lawyers Seeking Traumatic Brain Injury Cases Online: One of the greatest professional concerns facing personal injury lawyers today is an... Choosing the Right Content for Your Law Firm Newsletter: Many of the law firms we talk to do a great job of maintaining contact information for... Asking “What Makes You Stay?” How “Stay Interviews” Can Improve Employee Retention and Productivity: Hiring interviews and exit interviews are a very common, if not completely unavoidable,... Community News – January 2019: The law firm of Balestreri Potocki & Holmes is pleased to announce that attorney... Applied Economics: Business, Personal and Complex Litigation: When Steven Sanchez was a senior at Stanford University he had two forward paths from... How to Protect Your Private Practice From a California Payroll Tax Audit: Did you know you can be held personally liable for payroll taxes if the California... Are You Suffering From Solo / Small Firm Imposter Syndrome?: Until recently, practicing law in the private realm pretty much came down to two...
Executive Presentations-468x60-1

RSSAuthor Archive for Tom Trush

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author of “The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers” and “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers.” More of his educational articles, videos and expert interviews are available on his website at writewaysolutions.com.

The Surprising Sentence That Keeps Prospects Reading (and Buying)

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When listening to someone, the words we hear are rarely repeated—unless requested—and they don’t have the same “staying power” as a phrase permanently placed on a piece of paper. […]

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

You’d probably hear several words repeated, such as “sales,” “selling” and “promoting.” But it’s likely many would miss mentioning a critical piece in the marketing process—something you need before anyone considers spending a single cent with you. Trust. That’s why I came up with the following definition: Marketing is the process of establishing trust in […]

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

In one of its latest commercials, Samsung, for example, seeks to push away the status-seeking crowd often associated with Apple products. In fact, the company blatantly alienates a huge audience. Is this a smart move? Well, I’m not a fan of attack tactics. But I understand the reasoning behind Samsung’s strategy. The company’s marketing staff […]

  • Polls