Passion and Small- Town Values Lead To Success: The path for most successful San Diego attorneys starts at an early age. For Patrick... Make This the Year You Take Control Of Your Time!: A lot of lawyers are extremely challenged about operating in crisis mode and ending many... Best Books for Solo Entrepreneurial Lawyers in 2018: Reading a great book is a real joy. Reading is also an effective way for solo lawyers to... 17 WAYS TO ADD VALUE TO YOUR CLIENT RELATIONSHIPS: Legal marketers talk a lot about value. We talk about providing value, being of value,... 4 Client Intake Best Practices For Law Firms: At many law firms, client intake is a disjointed process of back and forth calls and... A Strategic Approach To Legal Business Development: Many of us treat legal business development the same way we do bathing suit season—we... Community News – April 2018: CaseyGerry has added two new associate attorneys—Alyssa Williams and Jillian F.... Defending Clients Against the True Cost of Cannabis Prohibition: In the rapidly-changing, fast-paced area ofcannabis law, the Law Offices of Michael E.... How to Become a Motivational Leader at Your Firm: A leader should not only guide others to ensure great professional success, but also... Zero $ Investment: Fast Lane for Lawyers on LinkedIn: Why remain invisible to nearly 550+ million LinkedIn professionals? - LinkedIn, recently...
Executive Presentations-468x60-1

RSSAuthor Archive for Tom Trush

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author of “The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers” and “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers.” More of his educational articles, videos and expert interviews are available on his website at writewaysolutions.com.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When listening to someone, the words we hear are rarely repeated—unless requested—and they don’t have the same “staying power” as a phrase permanently placed on a piece of paper. […]

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

You’d probably hear several words repeated, such as “sales,” “selling” and “promoting.” But it’s likely many would miss mentioning a critical piece in the marketing process—something you need before anyone considers spending a single cent with you. Trust. That’s why I came up with the following definition: Marketing is the process of establishing trust in […]

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

In one of its latest commercials, Samsung, for example, seeks to push away the status-seeking crowd often associated with Apple products. In fact, the company blatantly alienates a huge audience. Is this a smart move? Well, I’m not a fan of attack tactics. But I understand the reasoning behind Samsung’s strategy. The company’s marketing staff […]

  • Polls
    Sorry, there are no polls available at the moment.