THE FIRE LAWYERS. Singleton Law Firm Fights for Fire Victims.: “One of the things I love about my work is that we represent families in times of their... Lawyers, Does It Really Matter What Other Law Firms Do?: If you truly want your practice or your law firm to grow, there is one question you’re... 5 Things You Can Do for Yourself and Your Career Ahead of the Coming Economic Tides: We have enjoyed the benefits of the longest economic expansion in U.S. history—over 120... The Question That Creates Instant Authority. What do you want to be known for in your business?: We operate in an economy today where you likely have more competitors than you can count.... 18 Marketing Myths Most Lawyers Believe: 1. - “My marketing’s most important purpose is to promote my services.” False! The... Content Marketing and Blog Trends for Lawyers in 2020: Like almost everything else in business, there are cycles of what clients want to read at... 6 Interview Strategies for Solo and Small Law Firms: Hiring the right lawyers is a critical component of any law firm’s success. But... California Case Summaries. New California Civil Cases.: CALIFORNIA SUPREME COURT - Civil Code - White v. Square, Inc. (2019) _ Cal.5th _ , 2019... 7 Tips to Help Lawyers Become Legal Correspondents to the Media: When you think of legal media correspondents, who do you think of? Names that quickly... Kelly Bagla, Bagla Law Firm, APC, San Diego. Grabbing Life by the Pearls: PearlsAs Bagla Law Firm, APC celebrates 10 years of success, Founder, Business Lawyer,...
Executive Presentations-468x60-1

RSSAuthor Archive for Tom Trush

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author of “The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers” and “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers.” More of his educational articles, videos and expert interviews are available on his website at writewaysolutions.com.

The Question That Creates Instant Authority. What do you want to be known for in your business?

The Question That Creates Instant Authority. What do you want to be known for in your business?

We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent […]

Can Your Marketing Pitch Pass This Challenge?

Can Your Marketing Pitch Pass This Challenge?

Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your services. Ready … go! Did you hear that little voice inside your head? I bet it questioned […]

The Surprising Sentence That Keeps Prospects Reading (and Buying)

The Surprising Sentence That Keeps Prospects Reading (and Buying)

You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every […]

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Don’t Rob Your Prospects of Their Scarcest Resource. And What Not to Say When Marketing.

Ever notice how many people want to steal your scarcest resource? They crave a piece of your time—often for their own benefit. But this theft isn’t only limited to people … each day hundreds of marketing messages attempt to rob you of your time, too. So how do you decide where to direct your attention? […]

The Wrong Approach to Selling Professional Services

The Wrong Approach to Selling Professional Services

A dangerous epidemic continues to wash through the business community, especially among professionals selling services. In fact, the problem is so prevalent that I gave it a name— “The Juswanem Syndrome.” Sounds a bit odd, doesn’t it? I’ll explain what it means in minute. But first, let’s set the scene … As I mentioned many times, […]

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials

Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When listening to someone, the words we hear are rarely repeated—unless requested—and they don’t have the same “staying power” as a phrase permanently placed on a piece of paper. […]

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

6 WORDS THAT WILL MAKE YOU A MARKETING SUPERSTAR

You’d probably hear several words repeated, such as “sales,” “selling” and “promoting.” But it’s likely many would miss mentioning a critical piece in the marketing process—something you need before anyone considers spending a single cent with you. Trust. That’s why I came up with the following definition: Marketing is the process of establishing trust in […]

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

4 FACTORS THAT DETERMINE BUYER BEHAVIOR

In one of its latest commercials, Samsung, for example, seeks to push away the status-seeking crowd often associated with Apple products. In fact, the company blatantly alienates a huge audience. Is this a smart move? Well, I’m not a fan of attack tactics. But I understand the reasoning behind Samsung’s strategy. The company’s marketing staff […]

  • Polls