Improving the Profession’s Image by Improving Clients’ Lives: “I’ve come to believe I’ve helped turn peoples’ ideas around about what attorneys... Relationships ARE Paramount: “My favorite adage is that the most important things in life are not things. They are... 14 Marketing Misconceptions That Cost Lawyers A Fortune: 1. You must have a huge, expensive website and blog to attract desirable cases and... Disrespectful Clients Don’t Get To Stay Clients: You know what feels good? Firing a client. - My firm was hired to help a client with... Look in the Mirror: Associates Hold the Key To Their Own Happiness: In a 1955 essay in The Economist, Cyril Northcote Parkinson, a British historian,... SEO SPECIALISTS Share Their Best Tips for Lawyers: This is the question we posed to more than 50 SEO specialists who have done SEO for... The Wrong Approach to Selling Professional Services: A dangerous epidemic continues to wash through the business community,especially among... Quarterbacking Success in a Challenging Field: Every team needs a quarterback, especially when that team is composed of attorneys,... Helping Clients Navigate a Challenging Legal System: “ We bring the same power,resources, experience, and novelapproach to every case we... How to Get More Law Firm Reviews Online: With all the stories we hear of identity theft and security breaches these days, it can...
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RSSAuthor Archive for Trey Ryder

Trey Ryder specializes in Education-Based Marketing for lawyers. He offers three free articles by e-mail: 11 Brochure Mistakes Lawyers Make, Marketing Moves Most Lawyers Miss, and 13 Marketing Misconceptions That Cost Lawyers a Fortune. To receive these articles, send your name and e-mail address to trey@treyryder.com and ask for his free packet of marketing articles.

14 Marketing Misconceptions That Cost Lawyers A Fortune

14 Marketing Misconceptions That Cost Lawyers A Fortune

1. You must have a huge, expensive website and blog to attract desirable cases and compete head-on with other lawyers. Wrong! If you want a formal, corporate-looking website for all the world to see, fine. But please don’t think you must compete in this arena. Every week I get calls from lawyers who are unhappy […]

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

Written Schedule of Services and Fees Multiplies Credibility, Increases Client Comfort

How do you present fees in a way that emphasizes the value of your services and takes the spotlight off the price? If you’re a student of sales and marketing, you’ve probably read about the importance of completing your sales pitch and not revealing the price until the end. But, if you’re the person who […]

How to Create an Email Law Alert

How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.

Thanks to email, you can now write and distribute a weekly Law Alert without buying a single postage stamp or sacrificing even one tree. What’s more, you can email your Alert to prospects and clients anywhere in the world in minutes. Here’s how to design and promote an email alert that attracts new clients and […]

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Publicity is the term I use to describe feature articles in newspapers and magazines—and interviews on radio and television. Publicity can be a powerful tool when you use it correctly. The idea of hiring someone to handle publicity goes back to Biblical times. In fact, the first press agent in recorded history was Samuel, who […]

Specific Facts Build Powerful Marketing Arguments

Specific Facts Build Powerful Marketing Arguments

Lawyers often carry out marketing programs under the misconception that if they offer general information about their practice, their prospects will figure out the rest. Wrong! If you assume your prospects will fill in the blanks, you’re asking too much. For example, if I said to my prospects, who are attorneys, “I’m a marketing consultant […]

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

Many lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. Step 1 Identify the niche you want to fill and the services you want to market. When prospects hear your name, you […]

Motivate Clients and Prospects with the Fear of Loss

Motivate Clients and Prospects with the Fear of Loss

One commonly overlooked motivator is the fear of loss. Remember this rule: The fear of loss is greater than the desire for gain. HERE’S AN EXAMPLE: To illustrate the desire for gain, let’s say I’ll give you $20 if you do something for me. Depending on how much you value $20, you may or may […]

How to Interview Prospective Clients. Focus on Their Problems and Your Credibility for Success.

How to Interview Prospective Clients. Focus on Their Problems and Your Credibility for Success.

IF you spend most of the interview telling prospects about your services, you’re going about it all wrong. Your prospect’s first priority is to understand his problem. Successful lawyers spend up to 70 percent of interview time educating prospects about the magnitude of their problem and the risks of allowing it to persist. You win […]

Phone Numbers can make Surprising Impressions

Phone Numbers can make Surprising Impressions

I’ve never been a fan of vanity numbers. 1-800-WHATEVER always raises my blood pressure when I have to figure out which number on the phone is a W, which is an H, and so on. I prefer something like this: Call 1-800-WHATEVER (1-800-942-8383). Still, one thing you can’t deny is that people often remember the […]

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Your prospect is in your office. You’ve explained everything in detail.  Yet for some unknown reason, he hasn’t agreed to move forward. Here are tools you can use to turn your prospect’s hesitation into an enthusiastic yes! Credibility These tools help overcome your prospect’s hesitancy if it is due to his lack of trust in you […]

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