Getting Back to Their Roots: At Parks & Solar, LLP, plain, old-fashioned hard work plus resourceful thinking... Increasing Diversity in Law 3 Ways to Move Beyond Lip Service: Law firms and legal departments can be doing more to measurably increase diversity. - A... Structuring Attorney Fees: Your client just received a large jury award or settlement. Your client is satisfied with... Seller Myths vs. Market Truths: Many refer to the 2008 economic meltdown as the “Great Reset.” For law firm business... Check for Weak Links in Your Marketing Program: 9 Weak Links That Can Break Your Marketing Program - 1Delivering a sales message.... Lawyers, Can You Build Relationships with Data?: Over the last few years, data has become more and more popular a subject, as we try to... Leaders as Coaches: Coaching plays a crucial role in keeping people engaged and committed. It brings out the... Asking Leading Questions in Job Interviews: Hiring law firm employees is a vital task. The employees you hire (or candidates you pass... Community News – December 2019: Butterfield Schechter LLP is pleased to announce that partners Marc S. Schechter and Paul... THE FIRE LAWYERS. Singleton Law Firm Fights for Fire Victims.: “One of the things I love about my work is that we represent families in times of their...
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RSSAuthor Archive for Trey Ryder

Trey Ryder specializes in Education-Based Marketing for lawyers. He offers three free articles by e-mail: 11 Brochure Mistakes Lawyers Make, Marketing Moves Most Lawyers Miss, and 13 Marketing Misconceptions That Cost Lawyers a Fortune. To receive these articles, send your name and e-mail address to trey@treyryder.com and ask for his free packet of marketing articles.

Check for Weak Links in Your Marketing Program

Check for Weak Links in Your Marketing Program

9 Weak Links That Can Break Your Marketing Program 1 Delivering a sales message. Overcome this weak link by delivering an educational message. Your message must educate your prospect about his problems and the solutions you can provide. If your message sounds like a sales pitch—or if you sound or act like a salesperson—your program is […]

18 Marketing Myths Most Lawyers Believe

18 Marketing Myths Most Lawyers Believe

1. “My marketing’s most important purpose is to promote my services.” False! The most important purpose of your marketing is to establish that you can be trusted. Most of us don’t do business with people we don’t trust. While your prospect is considering whether to hire your services, he is also trying to determine whether […]

Shrewd Marketing Moves Most Lawyers Miss

Shrewd Marketing Moves Most Lawyers Miss

Follow these proven marketing secrets to gain a competitive edge in your effort to attract new clients and increase referrals. 1 Define and dominate your niche early. The first lawyer in a category usually becomes known as the authority in his field. He has a much stronger marketing position than lawyers who follow. You get no […]

Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Ongoing Follow-Up Is the Key to Turning Prospects into Clients

Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire you the moment they discover you. Prospects may need time to get to know you. They may need time to evaluate whether they can trust you. They may need more facts to make their decision. Or they may not want […]

Make Yourself Scarce and You’ll Attract More Clients

Make Yourself Scarce and You’ll Attract More Clients

Every night around 9 p.m., I go outside to feed our two horses a couple pounds of carrots. The purpose is to make sure they’re eating normally and feel well before we turn in for the night. (If they don’t want a carrot, that’s a sure sign something’s wrong.) Gracie, our little-ol’-grandmother golden retriever, lines […]

23 Secrets THAT BUILD CLIENT LOYALTY

23 Secrets THAT BUILD CLIENT LOYALTY

Loyalty is built on the value/price equation, which says: A client will stay loyal to you as long as he perceives the value of the services he receives to be greater than the fee he pays. Other things are important, too, but if you don’t deliver value that is greater than your fee, you will […]

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

High-Pressure Selling vs. Dignified Marketing Depends on How You Use the Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice—and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to respect […]

How and Why to Start and Market Your Own Non-Profit Organization

How and Why to Start and Market Your Own Non-Profit Organization

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community. If you see lawyers making key contacts by working in non-profit organizations—and if competing […]

19 Secrets That Increase Response to Print Ads

19 Secrets That Increase Response to Print Ads

Have you ever purchased a display ad in the newspaper and then not received a single call? Or placed an ad in a magazine, only to conclude that no one ever saw it? What went wrong? Here are seven common reasons prospects don’t respond to ads. Prospects don’t see your ad because no graphic image […]

Enhance Your Image And Nurture Relationships. How To Overcome Two Costly Excuses Prospects Make.

Enhance Your Image And Nurture Relationships. How To Overcome Two Costly Excuses Prospects Make.

Why do clients and prospects make excuses? And what do those excuses mean? The excuses you regularly hear are really symptoms of other problems: Excuse #1 “Too expensive.” Prospects don’t appreciate the value of what you’re offering, choosing to focus on price instead. (Also, “too expensive,” if true, could mean you’re reaching the wrong audience; […]

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