Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove: Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t... Ongoing Follow-Up Is the Key to Turning Prospects into Clients: Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire... The Principles of Good Cyber Risk Management: In the world of cyber risk, we are dealing with unprecedented events. Apart from... Law Firm Differentiation— 5 Essential Attributes: The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can... 8 Critical Action Steps to Ensure the Future of Your Law Firm: When it comes to the future of your firm, the following action steps are critical for... 5 Ways Law Firms Can Improve Their Job Interviews: In a recent article published in The New York Times, Jason Dana, a professor at the Yale... Can Your Marketing Pitch Pass This Challenge?: Are you up for a challenge? - I promise you it’s nothing too difficult. - Take a piece... When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life: Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and... Community News – August 2019: Johnson Fistel is pleased to announce that Brett M. Middleton has joined the firm in its... Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL...
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RSSAuthor Archive for Trey Ryder

Trey Ryder specializes in Education-Based Marketing for lawyers. He offers three free articles by e-mail: 11 Brochure Mistakes Lawyers Make, Marketing Moves Most Lawyers Miss, and 13 Marketing Misconceptions That Cost Lawyers a Fortune. To receive these articles, send your name and e-mail address to trey@treyryder.com and ask for his free packet of marketing articles.

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Harness the Power of Media Publicity to Build Your Image as an Authority, Attract News Clients and Increase Referrals

Publicity is the term I use to describe feature articles in newspapers and magazines—and interviews on radio and television. Publicity can be a powerful tool when you use it correctly. The idea of hiring someone to handle publicity goes back to Biblical times. In fact, the first press agent in recorded history was Samuel, who […]

Specific Facts Build Powerful Marketing Arguments

Specific Facts Build Powerful Marketing Arguments

Lawyers often carry out marketing programs under the misconception that if they offer general information about their practice, their prospects will figure out the rest. Wrong! If you assume your prospects will fill in the blanks, you’re asking too much. For example, if I said to my prospects, who are attorneys, “I’m a marketing consultant […]

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

How to Build Your Law Practice with Dignity.Here’s the only marketing plan you’ll ever need.

Many lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. Step 1 Identify the niche you want to fill and the services you want to market. When prospects hear your name, you […]

Motivate Clients and Prospects with the Fear of Loss

Motivate Clients and Prospects with the Fear of Loss

One commonly overlooked motivator is the fear of loss. Remember this rule: The fear of loss is greater than the desire for gain. HERE’S AN EXAMPLE: To illustrate the desire for gain, let’s say I’ll give you $20 if you do something for me. Depending on how much you value $20, you may or may […]

How to Interview Prospective Clients. Focus on Their Problems and Your Credibility for Success.

How to Interview Prospective Clients. Focus on Their Problems and Your Credibility for Success.

IF you spend most of the interview telling prospects about your services, you’re going about it all wrong. Your prospect’s first priority is to understand his problem. Successful lawyers spend up to 70 percent of interview time educating prospects about the magnitude of their problem and the risks of allowing it to persist. You win […]

Phone Numbers can make Surprising Impressions

Phone Numbers can make Surprising Impressions

I’ve never been a fan of vanity numbers. 1-800-WHATEVER always raises my blood pressure when I have to figure out which number on the phone is a W, which is an H, and so on. I prefer something like this: Call 1-800-WHATEVER (1-800-942-8383). Still, one thing you can’t deny is that people often remember the […]

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Keep These Documents Close At Hand For When Your Presentation Needs A Boost

Your prospect is in your office. You’ve explained everything in detail.  Yet for some unknown reason, he hasn’t agreed to move forward. Here are tools you can use to turn your prospect’s hesitation into an enthusiastic yes! Credibility These tools help overcome your prospect’s hesitancy if it is due to his lack of trust in you […]

How to Build Your Law Practice with Dignity

How to Build Your Law Practice with Dignity

Here’s the only marketing plan you’ll ever need Lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here’s the marketing plan I use for my clients. STEP #1: Identify the services you want to market and the niche you want to […]

17 Fatal Marketing Mistakes

17 Fatal Marketing Mistakes

Lawyers who rely on traditional marketing methods are fast discovering that many “time-proven methods” no longer work.  Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this updated advice. MISTAKE #1: Relying on referrals.  When you depend on referrals as your sole source of new business, you allow middlemen to […]

High-Pressure Selling VS. Dignified Marketing Depends On How You Use The Three Cons

High-Pressure Selling VS. Dignified Marketing Depends On How You Use The Three Cons

Lawyers often ask me to explain how selling-based marketing differs from Education-Based Marketing. I point out the standard differences about giving prospects what they want, information and advice –and removing what they don’t want, a sales pitch. But the fine points of Education-Based Marketing go much deeper. You and I, as consumers, want people to […]

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