Connecting with Clients: SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL... The Relationship Between Lawyers and Marketers in Driving Business Development: I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving... Alignment, the Key to Higher Productivity: For every firm wrestling with direction, under performance, growth, market position,... Make Yourself Scarce and You’ll Attract More Clients: Every night around 9 p.m., I go outside to feed our two horses a couple pounds of... Overcome Content Paralysis and Get the Attention You Deserve: I recently had a conversation with a lawyer who was struggling to finish a client alert.... California Case Summaries New California Civil Cases: CALIFORNIA SUPREME COURT - Civil Procedure - Black Sky Capital, LLC v. Cobb (2019) _... LAW FIRMS CAN DO BETTER WITH MENTORING PROGRAMS: When you’re a brand-new lawyer, it can feel like a display of vulnerability to ask for... Community News – July 2019: The Law Offices of Sarah T. Schaffer, APC are pleased to announce that Yijin Jennifer Lee... Taking a Therapeutic Approach to Trial Law: Concerns Over Unethical Business Practices Lead to a Career Providing a Voice for the... Is the Sky Falling Yet? 2019 Law Firms in Transition Survey: The results of the 2019 Altman Weil annual Law Firms in Transition survey are receiving...
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Make Yourself Scarce and You’ll Attract More Clients

Make Yourself Scarce and You’ll Attract More Clients

Every night around 9 p.m., I go outside to feed our two horses a couple pounds of carrots. The purpose is to make sure they’re eating normally and feel well before we turn in for the night. (If they don’t want a carrot, that’s a sure sign something’s wrong.) Gracie, our little-ol’-grandmother golden retriever, lines […]

Overcome Content Paralysis and Get the Attention You Deserve

Overcome Content Paralysis and Get the Attention You Deserve

I recently had a conversation with a lawyer who was struggling to finish a client alert. It had been sitting on his desk for about a week for his final review. This lawyer is not known to be a procrastinator, so I asked him what was going on, and he candidly told me that he […]

Taking a Therapeutic Approach to Trial Law

Taking a Therapeutic Approach to Trial Law

Concerns Over Unethical Business Practices Lead to a Career Providing a Voice for the Voiceless “Being able to stand up for those who cannot stand up for themselves is the greatest privilege in the world. While it often feels like a David vs. Goliath fight in the personal injury practice, especially with the continuous onslaught […]

Five Ways to Normalize Your Damages

Five Ways to Normalize Your Damages

When civil litigation is being discussed by those outside the courtroom and outside the legal field, what stands out is often the perception, at least, of very high damages. The high-dollar figure being awarded, based on a questionable claim, is the poster child for the abuses of litigation. But for some reason, inside the courtroom […]

Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning

Optimizing Your Law Firm’s Financial Health in 2019: Four Areas to Focus Your Spring Cleaning

Fingerprints are unique. No two snowflakes are alike. And each law firm has its own personality. Whether small or large, local, national, or international in scope, general service or specialized boutique, driven by profit or public service, each law firm has its own DNA. Though distinctive, many law firms share common characteristics. One shared by […]

To Speak Like the Best, You Need to Prep Like the Best

To Speak Like the Best, You Need to Prep Like the Best

I recently went to the Legal Marketing Association’s (LMA) educational program, “Training the Trainers for Public Speaking Success” to gain knowledge on the tools, tips and techniques for preparing lawyers to give a presentation—whether it be at a bar association meeting, conference, webinar or another event. Moderated by our own Traci Stuart, the panel included […]

What Is the Average Pay Raise?

What Is the Average Pay Raise?

When you employ law firm employees, the question often arises about what is the kind of raise employees should be given. Oftentimes, the question can arise at the end of the year because many employees expect yearly raises. The question of “what is the average raise?” is problematic. Law employees often have expectations. Many of […]

Pro Tip for Lawyers: 3 LinkedIn Business Development Resolutions that will Pay off in 2019

Pro Tip for Lawyers: 3 LinkedIn Business Development Resolutions that will Pay off in 2019

Like me, you probably have a list of goals that will help you achieve your personal and professional objectives in 2019. However, studies show that by February more than 80% of us have already given up on achieving our resolutions. And so, as we race through the first quarter of 2019, here are three achievable […]

Is Succession Planning on Your Firm’s 2019 To-Do List?

Is Succession Planning on Your Firm’s 2019 To-Do List?

Succession and succession planning are hot topics in the legal profession. One statistic explains the focus on the topic—only about 30% of law firms make it beyond the first generation. Why Do So Many Law Firms Fail? Why do so few law firms make it to the second generation? Consider this progression of logic: Few […]

How to Create a Law Firm Content Marketing Strategy that Gets Results

How to Create a Law Firm Content Marketing Strategy that Gets Results

A comprehensive strategy, which incorporates written content, guest-posting, visual storytelling, PR, distribution, and in-depth analytics is required. Law firms that consistently produce high-quality content produce better business results. If you’re not convinced that content is key to improving your firm’s marketing, consider that content marketing generates three times as many leads as outbound marketing tactics […]

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