All Entries in the "Featured Stories" Category
A Relentless Pursuit of Excellence
You can’t check your principles at the door when you arrive at the workplace. And you can’t quit on a case, a client or yourself just because the going gets tough. You must have the drive to do the right thing and the willingness to stick with it regardless of the challenges,” says Clark H. […]
How to Launch a Law Firm Podcast in 6 Steps
If “Podcasts are the New Black for Law Firm Business Development,” as has been argued, there is no time like the present for legal marketers to get en vogue and launch their firm’s audio thought leadership into the arena of ideas. Decision makers are increasingly turning to audio formats … Everywhere you look, research and […]
Treat Your Credibility as Central, Not Peripheral
The lawyer preparing their case likely goes through a long list of, “What will they think about …” questions, relating to the facts, the evidence, the arguments, and the law. Eventually, that attorney might get to the question, “And what will they think about me?” Or, maybe not. I think attorneys tend to think of […]
An Overlooked List That Holds Hidden Profit Opportunities
I just stole something for you … As you know, my job gives me behind-the-scenes insight into how some of the world’s greatest marketers handle “selling” problems in different ways. It’s a great education that never quits. And recently I saw a tremendous client reactivation idea … tremendous because it works like magic and is […]
Turn Negatives into Positives Using the Contrast Principle
No lawyer has all positive qualities. When prospects think about hiring your services, they see both strengths and weaknesses. Positive qualities that distinguish you from other lawyers are your competitive advantages. Negative qualities are your competitive disadvantages. Naturally, you hope prospects conclude that your positives outweigh your negatives. And to help make your case, you […]
7 Things You Must Know Before Starting Your Own Firm
I was in my seventh year of practice and suffering from a classic case of burnout when I convinced myself that I would be happier at a small firm. I daydreamed about setting the litigation strategy for all of my cases without worrying about my decisions being overruled by the BigLaw bureaucracy. So, I paid […]
California Case Summaries. New California Civil Cases.
CALIFORNIA SUPREME COURT Evidence Mathews v. Becerra (2019) _ Cal.5th _ , 2019 WL 7176898: The California Supreme Court reversed the trial court’s order sustaining a demurrer, without leave to amend, to plaintiffs’ complaint alleging that the amended and expanded definition of the Child Abuse and Neglect Reporting Act’s (CANRA; Stats. 1987, ch. 1459.) term […]
A Heavy Hitter in Plaintiff Law.
Finding Success One “Right Thing” at a Time Doing the right thing—whether at the office, in the courtroom, and especially at home—builds credibility. “Credibility is essential in advocacy. A reputation for integrity takes a lifetime to build and only a second to lose,” says Bibianne “Bibi” Fell, founder of Fell Law, PC. Fell, who opened […]
Podcasts Take Professional Marketing by Storm
The Facts About Podcasting Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business development tool. Professionals in every area of business now use podcasts to connect with a broader audience. There are many genres for podcasts; everything from […]
Can Lawyers Be Required to Give Advance Notice Before Departing? Perhaps Not, Says American Bar Association
As readers know, corporate executives (and regular employees) are often subject to non-competes in their employment agreements, as well as other provisions designed to ensure that if they leave their job, they will not be able to work for a competitor for some period of time. By contrast, law firms are ethically prohibited from imposing […]
