All Entries in the "Featured Stories" Category
Cole Casey, The Law Offices of G. Cole Casey. Nothing to Prove
Top San Diego DUI Defense Attorney Cole Casey Works Less, Earns More, and Doesn’t Really Care What You Think The cliché that there is “no substitute for experience” certainly applies to the practice of law. If true, it follows that it would behoove attorneys to take as many cases as possible. After all, with each […]
Ongoing Follow-Up Is the Key to Turning Prospects into Clients
Follow-up is critical to good marketing. Why? Because prospects may not be ready to hire you the moment they discover you. Prospects may need time to get to know you. They may need time to evaluate whether they can trust you. They may need more facts to make their decision. Or they may not want […]
The Principles of Good Cyber Risk Management
In the world of cyber risk, we are dealing with unprecedented events. Apart from headline-grabbing attacks such as the global malware incident that impacted Mondelēz’s business and the Russian military-run global cyber-attack, NotPetya, we are now seeing an epidemic of cyber-attacks. Concern has shifted from dealing with data being stolen and sold on the dark […]
Law Firm Differentiation— 5 Essential Attributes
The concentration of law firm financial strength narrows as fewer AmLaw 200 law firms can be counted among the fortunate. As Mark A. Cohen argues in The AmLaw 200 Is Down to 50—Maybe 20. What does It Mean? a fiscal separation among bigger firms has occurred and continues. Cohen concludes that the separation presents challenges […]
8 Critical Action Steps to Ensure the Future of Your Law Firm
When it comes to the future of your firm, the following action steps are critical for long-term success. 1 We are living in a VUCA world…volatile, uncertain, complex and ambiguous. The firm of tomorrow will have to be agile, innovative, adaptable and flexible to compete. 2 Succession planning is imperative. Most firms are currently led […]
5 Ways Law Firms Can Improve Their Job Interviews
In a recent article published in The New York Times, Jason Dana, a professor at the Yale School of Management, argued that job interviews are “utterly useless” in identifying the best candidates for a job. He had students interview other students and then predict their grade point averages for the following semester. The prediction was […]
Can Your Marketing Pitch Pass This Challenge?
Are you up for a challenge? I promise you it’s nothing too difficult. Take a piece of paper and write down 5 reasons for contacting your prospects and current clients … but your purpose can’t involve pitching your services. Ready … go! Did you hear that little voice inside your head? I bet it questioned […]
When a Lawyer Gets Overwhelmed with Fear, Anxiety and Depression in Their Life
Are you a lawyer who privately struggles with stress, anxiety, depression, addiction and you don’t know where to turn? Do you know a fellow lawyer or anyone else who struggles with fear and various mental health issues and do not know how to help relieve their suffering? If so, there is hope for your situation. […]
Connecting with Clients
SUCCESSFUL ADVOCATION FOR REAL PEOPLE, WITH REAL PROBLEMS BEGINS WITH HUMAN LEVEL CONNECTION “What may work for other firms is not necessarily what works for us. We do not follow trends but do our own thing and we take that philosophy to each case and in the operation of our own office,” says Andy Van […]
The Relationship Between Lawyers and Marketers in Driving Business Development
I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving role of law firm marketers in the modern law firm. We cover a wide range of issues, from defining (or redefining) marketing and how it differs from business development; techniques to measure ROI; the role of executive committees and partners […]
