All Entries in the "Featured Stories" Category
DLTS Law. From the Ashes of the Recession.
D’Egidio Licari Townsend & Shah, APC’s unusual beginnings spark evolution of unique niche practice areas, strengthened the bond of its partners, and secured the firm’s position as a successful, multi-faceted SoCal business and civil litigation firm. “Our story is unique in that we are a veteran-owned law firm made up of attorneys who started our firm right out […]
How to Create an Email Law Alert. Powerful Marketing Tool Replaces Printed Newsletters.
Thanks to email, you can now write and distribute a weekly Law Alert without buying a single postage stamp or sacrificing even one tree. What’s more, you can email your Alert to prospects and clients anywhere in the world in minutes. Here’s how to design and promote an email alert that attracts new clients and […]
8 Sure-Fire Tips for Enticing Readers In Your Marketing Materials
Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When listening to someone, the words we hear are rarely repeated—unless requested—and they don’t have the same “staying power” as a phrase permanently placed on a piece of paper. […]
5 Tips to Improve Back-Office Processes
Are you contemplating streamlining, centralizing or outsourcing some or all of your law firm’s back-office functions? It’s an idea worth exploring. Improving basic processes and using the right technology can help you and your staff minimize frustration and save time, which ultimately benefits your clients. If you’re wondering where to begin, here are five practical […]
4 Reasons Prestige Doesn’t Justify Your Rates. Your Law Firm Proposal Needs Better Differentiators.
There you are, in your office, the night before your proposal is due, cursor blinking on your screen. And you’re staring at questions 1 and 2 of the Request for Proposal. Q1: “What are your hourly rates?” Q2: “How do you justify your hourly rates?” When I consult with legal clients about their proposals, differentiating […]
4 SEO Tips Law Firms Can Implement Today
Law firms need clients to survive, and the Internet has changed the face of business forever. However, there are some aspects that have remained the same over time. The in-person attorneyclient relationship isn’t in jeopardy, but it does require you maintain a strong local presence. Follow these quick and easy-to-accomplish tips to drive traffic to […]
McIntyre’s Civil Alert. Organized Succinct Summaries.
CALIFORNIA COURTS OF APPEAL Appeals Chango Coffee, Inc. v. Applied Underwriters, Inc. (2017) _ Cal. App.5th _, 2017 WL 2302170: The Court of Appeal dismissed defendant’s purported appeal from the trial court’s order denying its renewed petition to compel arbitration under Code of Civil Procedure section 1008(b) because an order denying a renewed motion or […]
Sales and Marketing are Not the Same
There is an understandable confusion among lawyers about the difference between Sales and Marketing. First, lawyers still struggle to understand marketing, as demonstrated by the fact that most lawyers’ marketing considerations are limited to one of marketing’s four P’s: marketing communication and other forms of Promotion. Law firm Marketing departments still have little or no […]
From Business Owner To Business Owners’ STRONGEST ALLY
Anderson Reynard, LLP’s Managing Partner John Reynard‘s experience as a CEO, COO, and CFO is now used to help fellow entrepreneurs to plan, preserve and protect their businesses and families. After graduating from Stanford University in the mid 1990’s, John Reynard III found himself in what appeared to be a rather fortuitous situation. At just 24 years […]
How to Divide Law Firm Partnership Income
One of the quickest ways to silence a roomful of lawyers is to raise the question of how to divide law firm partnership income. Many lawyers are reluctant to discuss the subject because they are unfamiliar with the options and uncertain how to select among them. Others are concerned that a conversation with their partners […]
