All Entries in the "Featured Stories" Category
Kelly Bagla, Bagla Law Firm, APC, San Diego. Grabbing Life by the Pearls
PearlsAs Bagla Law Firm, APC celebrates 10 years of success, Founder, Business Lawyer, Best-Selling Author, Entrepreneur (and Inventor!) Kelly Bagla continues to work tirelessly to help fellow business owners thrive. “I help entrepreneurs, because I am one,” says Kelly Bagla, Founder of Carlsbad, CA-based Bagla Law Firm, APC. However, she’s quick to note that law […]
4 Compelling Reasons Why Lawyers Should Consider Starting a Podcast
Lawyers are building new and innovative thought leadership platforms using video and audio. Cultivating a reputation as a thought leader is the best form of legal marketing because it allows a lawyer to create a credible, authentic relationship with prospects and meet them where they are, which is online, in control, and searching for solutions to […]
Consider this Version of the Reptile: It’s Not Fear, It’s Anger
Defendants in many areas of litigation are likely familiar at this point with the Reptile approach to trying plaintiffs’ cases. A central pillar of the strategy, and its namesake, is the idea that personally relevant fear appeals can be wielded in order to awaken the primitive, or ‘reptile,’ regions of the brain, and that cognitive […]
Make Your Firm Family-Friendly … Don’t Just Say You Are
There’s been much discussion in the legal industry lately about female- and family-friendly workplaces. Working Mother came out with its 2019 ranking of U.S. law firms that “utilized best practices to recruit, retain, promote and develop women lawyers.” The magazine identified 60 law firms where women make up at least 37% of new equity partners. […]
Learning to Develop Business? Think Like a Stand-Up Comic
Risk intolerance can be bad news for the aspiring partner. After all, a risk adverse entrepreneur is an oxymoron, like jumbo shrimp. But lawyers who are in the early stages of their career and beginning to build a book of business should stop thinking like a lawyer and instead think like a stand-up comic. The […]
Client Intimacy 22
The first commandment of marketing is Know thy client! Client research is the key to knowing your clients. And the better you know your clients, the more successful you are likely to be in meeting their needs along with your own. Four concepts capture what today’s clients want: faster, better, cheaper and their way. There […]
Best Attorney Websites of 2019
More than just a fancy business card, legal website design can be a branding vehicle, an experience for clients, a sales machine, and an essential component to a law firm’s marketing strategy. But the truth of the matter is, when it comes to website design, most law firms favor something within standards, rather than something […]
It’s Not Stalking if You’re Offering Value to Your Clients
We conducted a business development training workshop last week that included one-on-one coaching with each of the participants. The purpose of the coaching sessions is to take the training, advice and exercises from the sessions and make them personal and relevant to each participant’s practice, prospects and clients. As part of the pre-work, we ask […]
FULL COURT PRESS
Hepburn, Hernandez & Jung Trial Attorneys’ Relentless Pressure Leaves Opponents Scrambling Once a client signs the retainer agreement, the partners at HHJ Trial Attorneys pick the lead attorney best suited for the case. Partner Michael Hernandez says, “Each attorney brings a different set of skills to the table. Elliott (Jung) is great with science and […]
Presentations—A Way to Become a Magnet for New Business
You are trying to build your book of business. With the competition getting nimbler and more aggressive, it hasn’t been easy. Clients are unfaithful yet they’re demanding more of your time. You have tried to be a consultative business developer, working on building relationships. You’ve been trying to do as much as you can with […]
